{ It's not enough to be brilliant.
People must know and remember that you are.

Find out how to show up in the market place (like you mean it.)
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Start-Up Branding: 5 Questions You Should Ask Yourself.

Mary van de Wiel As Seen In Financial Review - Click Here

Your Brand Pulse

When's the last time you checked the pulse of your brand? People buy from you when they can tell your brand is showing strong, vital signs. Falling into the trap of Dead Brand Walking? Not an option.

arrow Your brand is just a feeling, after all.


Your Story Matters

21C Business Unusual: It's a world so connected 24/7. So transparent, people are longing for your brand story, creative juices, intention. Your willingness & courage to be transparent now counts.

arrow Your story needs to resonate + matter.

Visit The NY Brand Lab

Strategy Workshop

The Lab offers a new lens through which to see your brand. It differentiates you from the rest of the pack. PS It takes creative courage to pull back the layers. (FYI People will feel the difference.)

arrow It's about reframing your value.

Listen In

Tune In

As NY Brand Lab Radio host, I throw the spotlight on experts & pros who share their best-kept secrets on Brand Intelligence. Interviews, Q&A and my signature weekly ‘dare’ to listeners.

arrow Listen to any interview: Pick + choose.

Book A Brand Audit with Van

Speaking Events | Upcoming

October 11-12, 2017
Two-Day Creativity Workshop | How to Recognize Yourself so Others Can | Paris, France

May 17, 2017
One-Day Creativity Workshop for Women | New York City

October 15-20, 2016
A 5-Day Creativity + Self Expression Retreat for Women | San Miguel de Allende, Mexico

August 21-25, 2016
A 5-Day Retreat: 21C Business-Unusual | Where Creativity, Intention, Desire & 21C Business Intersect | San Miguel de Allende, Mexico (see 5-Day-Retreat link above)

July 19, 2016
Stepping Up: Change Perceptions. Re:Imagine Workshop | 10am-1pm New York City

July 9, 2016
Private ArtBrand Re:Set Workshop | 10am-1pm San Miguel de Allende, Mexico

March 22-23, 2016
Show Up Like You Mean It | Brand Lab Workshop designed for Women, San Miguel de Allende, Mexico

December 18, 2015
Time Warner Cable | Branding with Intention Workshop, El Segundo, CA

December 1, 2015
UCLA Extension | The University of California Guest Lecturer on City Branding | Los Angeles

August 24, 2015
General Assembly, Personal Branding, Sydney 6-9pm

August 21, 2015
Brand Immersion Lab, She Business Association, North Sydney

August 11-30, 2015
Black Line Crazy Exhibition | Saint Cloche Gallery Paddington, Sydney

July 9, 2015
The University of Sydney Business School | Masters Program | Guest Lecturer on Personal Branding

May 28, 2015
Indue 2015 Leadership Forum, Sydney


“Van is, without question, the most creative, energizing and brilliant communication, marketing & brand visionary I know. She is able to zero in on a core message and make it sing.”


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