The NY Brand Lab
The NY Brand Lab is the only workshop of its kind in the city!
The NY Brand Lab is…
…an exhilarating creative brand immersion retreat for you you and your brand (and money-making muscles!) Call it your very own Brand Overhaul.
…a supportive ZINGcubation station for your next million-dollar ephiphany.
…a sophisticated sandbox to plot, play, collaborate and connect with like-minded visionaries.
…a super cool 12,000 sq.ft loft filled with 3D art installations and bronze figures.
…pretty damn fab and powerful stuff. (And always sold out.)
The next NY Brand Lab is locked for Friday, February 17 2012 and goes from 10am – 4pm.
We’ve got precisely 20 spaces and seats always fly fast.
Want one?
At every NY Brand Lab, I bring a potent dose of creativity and play to the table – and, then dive into a deeper pool when it comes to matters of rethinking and re-imagining your brand.
Ok. So that means I offer a provocative creative process, tasks and tools to help you design and create the brand that communicates you are who you say you are. You’ll be creating a more meaningful brand that reflects your true creative self. We’ll be looking at your brand through a highly-creative lens, probe a little – and dig around the underbelly. (FYI This is hugely valuable work to be doing. You know that, right?)
Your visit to the NY Brand Lab includes:
1) A laser-focus (and seriously playful) 6-hour creative brand session with Brand Anthropologist and Zing Your Brand founder Mary van de Wiel (alias:Van). Roll up your sleeves, unveil your vision and prepare to get coached to clarity.
2) A gourmet lunch inside a jaw-dropping 3D design and sculpture studio.
3) One 20-minute private 1:1 coaching call with Van (to prep for The Lab, of course) to cut to the core of your branding conundrum. (Who doesn’t adore extra 1:1 attention?)
My life can be divided into two phases: before and after meeting Van at The NY Brand Lab. She helped me gain a clarity with my business and my brand that I hadn’t dreamed possible.
The NY Brand Lab is an intensive, high-impact, lusciously creative experience.
It’s certainly not for everyone. But it might be for you.
If you are…
…Curious, ambitious and committed to rethinking and taking action to enhance your life, brand and business.
…Willing to show up and be seen for who you really are (and what you really do) and to be intelligently transparent in your branding, messaging and marketing.
…Open to provocative, unorthodox and irreverent branding philosophies.
…Playful, eager to experiment and bursting with gotta-know questions.
…Devoted to aesthetics, smitten with visual storytelling and serious about learning how to make your brand identity pop off the screen.
The NY Brand Lab is going to flip your system. You’ve simply got to be there.
Need a final nudge? Read what past NY Brand Lab grads have to say about Van and the NY Brand Lab experience. Just scroll down the page!
Van’s kick-butt branding workshop is a must if you’re feeling stuck with your business. FYI My favorite part? Watching the lightbulbs go off big time over the heads of everyone there!
Van and the NY Brand Lab – instant magic! The first moment I heard Van speak on her radio show, I knew I had to listen closely. I came into the NY Brand Lab confused and timid about how I should present myself and my brand to the world. Eight hours later, I left like I had just stepped out of Clark Kent’s phone booth. Van has such charisma that you can’t help but catch some of that energy, too. I have a whole new confidence in myself and my brand, and I can’t wait to show the world how fabulous we are. Love Van and the Brand Lab. It is a branding life changer and I can’t wait do this again!
OK. Tell me more.
The NY Brand Lab is a highly-idiosyncratic work-in-progress lab where, from 10am – 4pm, a group of keen, smart and mindful entrepreneurial business leaders, like you, get to the bottom of a couple of serious things. We start with dealing with a couple of serious issues that are getting in the way of your business success. (Sound familiar?) You’ll discover –
- What’s not specifically working in your biz
- How to create clarity around your brand & message
- What’s the point of pain in your biz brand. Or, where it hurts the most in your business?
- What your brand is really communicating about you and your services/product
- How to stake out your territory, show up and speak in your own voice
Van provides a high level-crash course that can change any brand’s life. The result? High energy, fast-paced brainstorming sessions along with individual one-on-one attention. I’ve been in business for 25 years, and The NY Brand Lab opened my eyes to a new perspective. I’m a believer in continuous education but this program went beyond education, it was a wonderful burst of energy and worth far more than I could have imagined!
Details and Logistics
* Our workshops have a special ticket – $247 for a seat at the Lab table. (Value: $797.) Just scroll down to the bottom of the page + click to pay. Email me any question first. Ask away: van@zingyourbrand. We want to make sure this is the right ZINGcubation station for you and your brand.
*The NY Brand Lab is located at 55 Washington STreet, Suite 400. DUMBO, Brooklyn New York 11201, just two blocks from the Brooklyn Bridge.
* Taking the subway? Jump on the A/C or 1/2 or F train.
* Taking the plane? Ask for more deetz, accomodation ideas, the lot.
* We kick off at 10:0am and wrap at 4:00pm. Bring your laptop, a notebook and pen, and a well-rested brain. We’ll keep you fed and hydrated, all through The Lab.
The NY Brand Lab
A full day of artistic immersion, objective assessment and visual storytelling designed to help you mind-meld your messaging, raise your aesthetic standards, and get intoxicated with your brand – so your customers will, too.
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Craving more information? This bit is for you.
OK. You are keen to bring a bigger, bolder and more provocative edge to your brand. So this is about creating a more idiosyncratic brand platform from which you will truly show up in your business so your business will thrive – even in this economy. What’s more, your visibility and credibility in the marketplace will get a big spike for 2012. Now’s the time to gear up. FYI Remember, the money’s always in the brand.
Every person, product and organization has brand issues. Sometimes, they’re serious issues. If you’re not paying attention, they’re going to shoot you in the foot and get in the way of your business success. (FYI Ever smart business leader knows how to manage their brand issues.)
A Brief Overview of the NY Brand Lab Agenda:
1) Introduction & Presentation:
7 Secrets: Why Brands Fail (Or, How to Avoid Falling into the Trap of Dead Brand Walking)
2) Why do you what you do? What drives you? What actually matters?
How to rethink (and feel into) your brand so you matter to your audience
3)Your Brand’s Emotional Intelligence
We are primarily emotional decision makers. (Not the rational being you thought you were.) How to raise your brand’s EQ.
4)The Art of Brand Storytelling
Story is at the heart of every transaction. It defines who we are. How to rethink your story so it resonates with your audience – and hits home.
5)Design Matters: Why marketing is more design driven today
Great brands use design, allure and curiosity in all their branding efforts. It’s what we crave 24/7.
6)Social Media: We live in a 21C Global Village
We’re living in Unprecedented Times or Business Unusual. How can you humanize and position your brand so you’re no longer keeping your audience at arm’s length?
I thought branding was serious, and certainly, not fun. Well, the The NY Brand Lab is seriously fun! What’s more, now I can see what’s not working and how I can fix it. I’ve taken ownership of my brand, and I’m excited.
Van opened my eyes. The NY Brand Lab is unlike any other workshop I’ve ever been to in New York City. This is about responsible business building, and it’s a crucial part of the business that I was not taking seriously. Now I’m aware of a whole new world. My business brand needed this wake up call!
The NY Brand Lab Schedule: 2012
The NY Brand Lab 1º: SOLD OUT Saturday January 28
The NY Brand Lab 2º: PRIVATE CORPORATE WORKSHOP Thursday February 9
The NY Brand Lab 3º: SEATS AVAILABLE Friday February 17
The NY Brand Lab 4º: SEATS AVAILABLE Friday June 15
The NY Brand Lab Schedule: 2011
The NY Brand Lab 1º Washington, DC: SOLD OUT Friday April 15
The NY Brand Lab 2º: SOLD OUT Friday July 15
The NY Brand Lab 3º: SOLD OUT: Thursday September 15
The NY Brand Lab 4º: SOLD OUT: Saturday November 19
The NY Brand Lab Schedule | 2010
The NY Brand Lab 1º: SOLD OUT: Monday Jan 25
The NY Brand Lab 2º: SOLD OUT: Monday April 12
The NY Brand Lab 3º: SOLD OUT: Friday Sept 17
The NY Brand Lab 4º: SOLD OUT: Friday Dec 10
Van’s Brand Lab sessions were insightful, playful, spontaneous and delicious! It’s a great opportunity to spend quality time thinking about your own brand and how it’s perceived in the outside world. Van brings her years of experience, her keen sense of design and messaging, and is able to coax BIG ideas from her group. Love her zany sense of humor, and her culinary skills make it worth the trek to Brooklyn!
Believe it or not, I actually started my business without realizing the importance of branding, and so I am grateful for the way Van gently approached my brand’s particular issues so I could accept it. The guest speakers were spot on. I had lots of AH-HA moments. I now feel more playful, loved meeting the other entrepreneurs around the table. We’re all from such different backgrounds but we all shared the same kinds of frustrations. Sharing ideas and speaking our minds helped me a lot.
The NY Brand Lab has been an empowering experience for me. It helped me regain control of my brand. So, Van, you gave me a gift: You gave me back my brand.
What’s more, The NY Brand Lab was a safe and fun place for me to air my brand laundry issues! Before that, I had this big bundle of problems and didn’t know how to tease it out let alone find a solution. In fact, I felt I was given a sanctuary to figure it all out.
The studio where we’ll be meeting
My business is all about being organized. But, amazingly enough, my brand was totally disorganized. During the four weeks at The NY Brand Lab, we worked step by step on four modules – everything from understanding more about our brand archetypes to the emotional IQ of our brands, visual storytelling, and a whole lot more. I’ve worked out how all the pieces work together – finally. PS The food was amazing. I was blown away by Van’s salad and delicious salad dressing! We all pleaded with her to give us the recipe, and it’s all on Van’s blog. Check it out!
I am a NY Brand Lab grad and proud to yell that out loud! We’re a highly recognized name in our field, and I wanted to learn from other creative and passionate executives and entrepreneurs about what their experiences have been like in terms of growing their brands.
As a result, I now have a solid connection with a small group of highly-informed people with a better idea of my role and the work my companies perform. Beyond all the tangible benefits and tools Van provided, the process has been revealing and one I will revisit regularly to keep my brand in check. (Hey, I have never eaten so well during the work day!)
…I have to say that walking into Van’s loft with her eclectic mix of art, paintings, chair collection and objects and, of course, Finn (gorgeous French Pointer) put me at ease. P.S. There’s no other workshop or group in New York City that serves the kind of lunch that Van does. My favorite? The mushroom porcini tortellini with sage/butter sauce
Manhattan view from the DUMBO waterfront
What happens after I sign up?
Within 48 hours, you’ll get the ZINGventory Workbook + Questionnaire. Be honest as possible because this is going to help me get my head around your biz brand. All answers are totally confidential, natch. (Clarity and honesty are big on my list.)
Want to boost your brand (and bottom line) at The NY Brand Lab? Sign up here and you get to put elbows on The NY Brand Lab table! The all-day brand immersion and training: $247 (Value: $797)
See you at The NY Brand Lab table!
Jazzed,
Van
Mary van de Wiel [Van] // CEO + Brand Anthropologist
Zing Your Brand & Co. // ZingYourBrand.com
T: 718.909.1140
van@zingyourbrand.com
join the conversation on twitter: @maryvandewiel
55 Washington Street, Suite 400
Brooklyn, NY 11201
* No worries: You know I’ll never rent, trade, or release your name to any third party for any reason.
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- big thanks @alelariu! NY Brand Lab Radio http://t.co/QcdRSCBb Fab insights re creative women in biz (PS Gorgeous husky voice!)
- You're lucky @aricochet living in Sydney! When are you heading this way? (PS I am a former Sydneysider!)
- I always listen to@SalesLounge RT: Video will be the new text. We can only read so much..we can view a lot more."