Want to light your audience’s fuse?
Give them a bonafide Branding Muse.

She’s been called a Brand Therapist, a Master Provocateur, Interpreter of Clues and a leader and innovator in the global branding space.

But Mary van de Wiel (alias: Van) is best known for her idiosyncratic views on the emotional clues that beckon audiences to lean in closer – hearts beating, eyes gleaming.

As the CEO and Founder of Zing Your Brand & Co., a NYC-based branding consultancy, laboratory & workspace for serious play [intersection: brand anthropology, design & magic], Van wears many hats.

On stage, on air, and in the boardroom, Van’s modus operandi is all about zeroing in on that irresistible spark that attracts business like crazy — with a synergistic blend of expertise, intuition and visceral questions that cut to the quick.

As a speaker, moderator & workshop leader, Van invigorates audiences from coast to coast with stories, strategies and just the right amount of emotionally-charged provocation – and her live, on-the-spot Brand Audits are the stuff of legends. Think: ten minutes in the hot seat, with your business website beamed onto the big screen, while a visual storytelling expert unpacks & critiques with dazzling speed. When Van asks, “who’s my next volunteer?” the hands go flying.

BRING ON THE ZING | Recent speaking gigs
• NAFE Women’s Leadership Summit, Bank of America – New York City
• Nestle Nespresso Global Brand Community Workshop Panel – Lausanne, Switzerland
• Women Presidents’ Organization (WPO) – New York
• American University’s MBA Program – Washington, DC
• Pacific Magazines – Sydney, Australia
• Ali Brown’s Shine Conference – Las Vegas
• Fashion Group International Annual Regional Conference (FGI) – New York
• Tory Johnson’s Spark & Hustle Conference – New York
• Fashion Institute of Technology (FIT) – New York
• San Francisco State University – San Francisco
• Capital Communicator – Washington, DC
• Cornell Club – New York
• Ladies Who Launch – New York and Washington, DC

Seeking some on-stage talent for your next conference, corporate seminar or soirée?
Bring on the Zing.

Van’s most popular speaking topics include:

• How to Raise the Pulse of your Brand

• Dead Brand Walking: How to Avoid Falling into this Trap

• Why Brands Fail Online (and Offline)

•  Capturing your Irresistible Zing Factor

•  Tapping into your Brand’s Emotional Intelligence

•  Minding your Brand’s Behavior (Or, How to Show Up Like You Mean It)

Applause for Van + Zing Your Brand

“Van is without question the most creative, energizing, and brilliant communication, marketing and brand visionary I know. She is able to zero in on on a core message and make it sing. She gets whatever the “point-of-pain” your audience might be experiencing and knows how to speak to it. What’s more, with her uncanny ability to engage, connect and captivate audiences, she invites them to co-create an unforgettable experience. Her visual and highly-individualistic acumen has a flair that captures eye and mind, at the same time. In addition to being highly talented – she’s fun and entirely pleasurable to work with. I love working with her, pure and simple.”
–– Janet Wigfield, Vice Persident, Executive Director, Conferences + Events, Working Mother Media

Van dares her audiences:– “Wear the Hat of Brand Provocateur!”

Of course, Van makes the branding process fun even though we all know this is serious business. As a speaker, she dares the Brand Guardians in the audience to wear the hat of Brand Provocateur and Master of Serious Play, because it’s what works in business today: Bring meaning, intention and a sense of play to the table, and you’ll have an irresistible and highly-captivating brand on your hands.

FYI Fortune 500 clients and entrepreneurs of all stripes, from all over the world, long to have captivating and irresistible brands and, along the way, Van’s worked 1:1 with them developing hugely stand-out and successful brands.

Van knows intuitively what makes people and brands tick:

Please find attached the following PDFs:

• My Life Story | Pocket Edition
• Career Highlights
• Speaker Topics
• Raving Fans
• Photos
• In the News
• NY Brand Lab Radio

Van // Mary van de Wiel
CEO & Brand Anthropologist
Zing Your Brand & Co.
Tel (718) 909.1140
van@ZingYourBrand.com
http://ZingYourBrand.com