Q1º Is your brand totally irresistible to your audience Y/N? (Be honest.)

Q2º Do you have unresolved brand issues that are getting in the way of your business success Y/N?

Q3º Are you willing to show up (like you mean it) and create a brand that’s memorable and meaningful to people Y/N?

OK. It’s time to book an intense and invigorating Brand Zingventory Audit.

As a Brand Anthropologist (dubbed Master Interpreter of Clues), this how I can help:

… I teach people and organizations how to create intriguing and fascinating brands. I mean the kinds of brands that are more compelling, authentic, provocative, emotional and 100% real.

OK. First, let’s look at a couple of facts.

FACT: STRONG BRANDS MAKE MORE MONEY
The stronger your brand, the more powerful your organization and the better you can inspire, captivate and engage your audience.

….so I’ll show you how to use the power of branding to dramatically increase sales. After my laser-focused Brand Zingventory, your brand emerges with a clarity and ability to make more meaningful emotional connections in a world with a low attention span. (That’s the best news.)

How do I do this? Well, I know what makes brands tick. Some clients have dubbed me brand mind reader. So my mission is to tap into the core of your organization, interpret the invisible clues, and create a more provocative brand platform from which to tell a more persuasive story. I call it creating an intuitively satisfying brand. It’s what I does best as brand therapist and auditor, workshop leader, speaker and brand innovation consultant.

FACT: ALL GOOD BRANDS NEED A REALITY CHECK
Do you know there are thousands of snippets of dialogue, conversations and clues going on inside your brand every second?

…Through my particular proprietary methodology in the Brand Zingventory, I help you understand not just the tone of these conversations, but more importantly, the underlying and invisible clues, issues and intentions. Then, I help you turn them around so you can create a more synergistic and congruent brand dialogue that will provoke and captivate your audience. Guess what? It provides the foundation for creating powerful, highly effective marketing programs.

PS In the business of brands and managing perceptions, I’ve consulted with all kinds of organizations and creative agencies to analyze how effective their brands are when it comes to positioning and presenting the business at large. What I do is take unconventional ways of leveraging brands – in its broadest, most eclectic sense – to support developing your business. (How does that sound so far?)

13 reasons why signing up for a Brand Zingventory works in your favor. Take a look:

FACT: BRAND ZINGVENTORY AUDITS = GOOD RETURN ON INVESTMENT (ROI)
1 Impacts the bottom line because the money’s in the brand.

2 Your marketing efforts effortlessly kick into high gear.

3 Lands a clear spot in the psyche of your target market.

4 Differentiates your brand as a desirable (i.e. a client attraction magnet.)

5 Creates immediate emotional connections with your target.

6 Creates a highly enhanced image for your organization overall.

7 Presents you as an innovative and memorable marketplace leader.

8 Re-energized brand storytelling resonates and hits home (like never before.)

9 Gives you a distinct competitive advantage (while competitors still scratching their heads).

10 Easily attracts raving fans who champion your cause.

11 Provides an enhanced sense of proud ownership across the board.

12 Your credibility factor soars and generates buzz.

13 Aligned and authentic energy has a powerful ripple effect.

Need any more convincing?

FOUR REASONS TO BOOK A BRAND ZINGVENTORY AUDIT

1) You need to make a 100% solid argument as to why the CEO should not let his brother-in-law (or wife) chip in when it comes to the company’s re-branding efforts.

2) You’re the new Chief Marketing Officer at a company that has a faltering brand and no one else can spot the problem. You understand the brand issues, but to really make your case, you need professional validation.

3) You’re looking for an outsider’s point of view. After all, you’ve developed some new ideas yourself and need them to be evaluated by an outside expert (versus people who work for you and may be reluctant to give their honest opinion).

4) You’re craving to find out where you really stand in the marketplace. Or, you sense your company has gone off the boil and you want to ramp up your impact and reputation.

HOW THE BRAND ZINGVENTORY WORKS: IT BUILDS AN INTUITIVELY AND EMOTIONALLY IRRESISTIBLE BRAND

The Brand Zingventory Audit works because it offers you a profoundly rewarding result when it comes to building and enhancing your marketing programs.

Step 1º DISCOVERY:
Before getting started, you’ll receive a Brand Anthropology Workbook so I can understand the basic points of pain in your organization. It means I can get on the inside track of your business. I get immersed in your brand’s brain trust and become fluent in your goals, objectives, strategies, tactics and expected outcomes. Let’s face it, I want to learn about what your audience is craving so I can help develop a more provocative brand approach that maximizes the return on investment.

Step 2º REALITY CHECK:
What messaging is your brand actually sending to your market 24/7? The Brand Zingventory identifies and articulates invisible clues embedded in your brand that are telling your audience “Go Away” or “Don’t Buy!” I will bring the positive associations to the forefront, and deal with the negative issues so they go away.

Step 3º INTERPRETATION OF CLUES:
I interpret the clues and convert them into more meaningful and more intuitively powerful and positive messaging for your audience. I get to bring your brand to life, make heads turn, and your bottom line soar.

PS Sherry Beck Paprocki says, “if you don’t brand yourself and your company, then Google is going to do it for you!”

OK. How Does the Brand Audit Work?

First, we’ll schedule a 60-minute session together on the phone. The one-hour is $497. Before our session, you’ll receive a Brand Anthropology Workbook from me so I can get a sense of the kind of brand issues that are getting in the way of your business success. I’ll review your website (or any other relevant brand marketing materials.) Then, in an intense, laser-focus 60-minute branding session, I will show you how to easily and quickly:

1 Tap into what your brand is really communicating to your potential clients. P.S. Whether you know it or not, your brand is sending messages to your target audience out there – 24/7.

2 Interpret what you do (and what you love doing most) and translate that into in a new and more meaningful and provocative messaging.

3 Convert your ‘brand clues’ into a more powerful message. It’s all about bringing your brand to life, making heads turn, and your bottom line soar.

OK. What Kind of Results Can I Expect? Here’s an inkling of what you’ll get in your Brand Audit Session:

1 How to think about your business as a brand and stake out your own territory to increase your visibility

2 How to get your brand marketing into HIGH GEAR: And you know that means – More clients – More visibility – More profits.

3 How to TRANSFORM your brand clues into a more compelling and unique Brand Story that effortlessly aligns all your marketing efforts.

5 How to effectively create your own unique BRAND CULTURE so you’re recognized as the innovative and memorable marketplace leader. (What could be better than that?)

Let’s get started! To book your Brand Zingventory Session, click below:

If you have any questions, email me. van@zingyourbrand.com

FYI To get an overview of Van’s global branding projects in the USA, China, Southeast Asia and Australia: click here.