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Work with Me

Ready to show up in the marketplace like you mean it?
If you’re keen, willing and poised, I’m here to raise your brand pulse with provocative speed, unorthodox principles and 20+ years of business-building prowess.

Here’s how it works.

We’ll get started by booking a 60-minute Brand Audit, so I can zero in on that scintillating spark that gives your brand its red-hot edge. On the other hand, if your brand is lacking luster, we’ll amp up the energy quotient in your brand so heads start to turn. Like that idea?

OK. These are the options.

1) Book your 60-minute Brand Audit to get started
2) Invest in a Zing Your Brand Coaching Cycle (4 weeks or 12)
3) Bring me on board as your Behind-the-Scenes Brand Consultant
4) Plug me into your next client proposal and seal the deal.

Plenty of ways to play…

“Van is a highly original thinker who helped revitalize the NAFE brand by heightening its vitality. She sparks your imagination as she surprises you, whether she’s speaking on stage or working with you one-one-one, and that’s a rare and very good thing!”
–– Betty Spence, Ph.D., President / National Association for Female Executives (NAFE) NYC nafe.com

•For everyone:: 60-minute Brand ‘Zingventory’ Audit ($500)

You’ll be amazed at how much ZING we can compress into one single hour. (Be warned. You’ll be mesmerized, breathless and ready for action. Seriously.)

For starters, I’ll send a Brand Anthropology Workbook full of prompts and prods to get you rethinking and re-imagining your brand’s online/offline presence with unclouded eyes. (Take your time filling it all in.)

Your Workbook responses will submerge my brain in your business goals, dreams and hopes, revenue targets, ideal customers and prime competitors – the lot. (FYI I’ll review it in advance so we don’t waste any time.)

On the day of your Audit, we’ll prowl around your offline + digital presence, identifying the emotional clues embedded throughout your world – including the invisible triggers that tell your audience “go away, don’t buy’” or “come out and play!”

In a nutshell? It’s one-part reality check + one-part marketing assessment + one-part strategy session. You’ll leave with a clarified vision of your brand and business’ undeniable value – and how to re-package your story so your customers swoon, swoop back and get smitten all over again! (Note: I might sound light hearted but we all know, this is serious business.)

Book your 60-minute Brand Audit: (You’ll breathe a sign of relief.)

“Our Brand Audit with Van was an hour of inspired insights that had my synapses zapping with ideas! Van’s ability to take you back to the heart of your brand to help you express the passion and realism is amazing. We were experiencing roadblocks in translating the excitement we felt for our brand into the engaging, inspiring and impactful voice we wanted our brand to possess. With Van’s help and insights, we were able seek the TRUE vision and voice that IS Push Pull Cambodia.”

Joellen Nicholson / Possibilities Officer / Head of Marketing / Push Pull Cambodia, pushpullcambodia.com

“Van can switch from multinational to entrepreneur mindsets in a flash – across sectors, channels and audiences but with a brand’s own story running fast through each. She has the instinct of a true marketer that shapes every story right – and a client side manner built on trust and rapport to bring it all together. I think any brand will be the better for meeting her.”

Nick Stravs, Executive Vice President International Consulting EMEA / Weber Shandwick Switzerland / webershandwick.com

• For big ideas people, innovative thinkers and restless creatives:: Zing Your Brand 4-Week 1:1 Business Coaching ($1200)

If you’re looking to start a new business (or kick-start your current business) or have no idea where to start, we’ll hop on the phone for four energy-packed sessions that will clarity your thinking and get you moving forward with an action plan that will put a spring in your step – and make heads turn.

FYI This process is really about recognizing who you are – so others can.

• You tell me where your biggest point of pain is (or your biggest frustration), and I’ll pull back the layers and help you stop shooting yourself in the foot. Instead, we’ll focus on tapping into your real creative genius so you can shine – in your business and brand. Remember: Zing is Ka-ching!

• You tell me where your passion lies, why it’s so meaningful to you and why anyone else should care. Then I’ll probe around, check out what really makes you tick and how to create a brand and a values match that works for your biz brand, beautifully.

• For business executives + business owners:: Zing Your Brand 12-Week Coaching Package ($3600-$4800)

Once we’ve completed our initial Brand Zingventory Audit, you’ll have a crisp game plan complete with big creative insights, website tweaks, copy pivots, aesthetic directions and story-shifting principles.

You can march forth on your own, and DIY your brand development. Or, we can build on what we began, with a Zing-Your-Brand Coaching Cycle.

Weekly 60-minute check-ins, for 12 weeks straight. Huge insights and breakthroughs. Unfettered advice. Resourceful connections. FYI We can make the sessions 90 minutes long if you’re keen to go deeper with this kind of intense work. (This will explain the ballpark figures above.)

Start by booking your 60-minute Brand Zingventory Audit, and if you want to make the magic last, we’ll sync up our calendars for 90-days.

“Van has a unique perspective on what makes a person – and their brand – tick. As the owner of a company whose name is the brand, and whose company is growing, I know how critical it is that my brand begins to speak for itself – and beyond itself. Van helped me ‘re-personalize’ my brand by breaking down the essence of what we deliver to our clients, and our history of success, and then repositioning what we stand for – almost as a challenge to the industry for next-level thinking about food.”

Karen Karp / President, Karp Resources, NYC / karpresources.com

• For company leads:: Behind-the-scenes-Branding Muse ($6000+)

If you’ve been charged with the task of bolstering your company’s brand or helping your senior-level executives rethink their brand identity, you’ve got your work cut out for you.

In a nutshell, I serve as a Behind-the-scenes Branding Muse for innovative CEOs, VPs and other company leads in NYC and around the globe. Bring me in to your HQ for a 1:1 brainjam, or beam me in via Skype to synthesize your vision.

Our meetings will be ultra productive, story driven and rich with practical, implementable action steps. In and out, onward and upward. Time is of the essence.

Let’s get acquainted with a 60-minute Brand Zinventory Audit, and if the energy’s right – and the need is palpable – I’ll be your branding muse for a fiscal quarter, a free-flowing year, or more.

“Van is, without question, the most creative, energizing and brilliant communication-marketing-brand visionary I know. She is able to zero in a core message and make it sing. She gets whatever the ‘point-of-pain’ your client is experiencing and knows how to speak to it. Her visual acumen has a flair that captures eye and mind at the same time. In addition to being highly talented, she’s fun and entirely pleasurable to work with. I love working with Van, pure and simple.”

Janet Wigfield, Vice President, Executive Director, Conferences + Events / Working Mother Media NYC / workingmother.com

• For agencies:: Plug ‘n Play Proposals

From design and architecture firms to marketing agencies and digital shops, writing an irresistible project proposal to win the day often needs a potent dose of Zing. Plug in an intensive Brand Zingventory Audit to kick start the project and chances you are you’ll seal the deal. (FYY Most proposals don’t include a Brand Audit so it’s one sure way to get your proposal to stand out and get noticed.)

To make your proposal win the day, weave a piece of Zing Your Brand into your plan. You’ll be recognized as a brand-savvy visionary, your client will recognize the added value in your offer – and you’ll land the deal.

Tell me about your project, and we’ll co-create a traffic-stopping proposal.

Kim“What is more important than a strong brand and truly standing out and having a clear message? Van has a beautiful gift of creatively pulling out those ideas from you and adding her magic to support you in creating an impactful brand. She’s creative, intuitive and highly business savvy. If you’re serious about creating a brand with great awareness, she’s an important investment in the development of your business.”

Kim DeYoung Founder, Metromom.com