NY Brand Lab Radio

Recently I’ve been on the road (Mexico & Australia) so NY Brand Lab Radio has been on a hiatus for a bit. Please feel free to listen or download any of the interviews below. I’ll be back hosting soonest!

Schedule: Every Wednesday 5:30pmEST/USA (347) 326-9814 or listen online http://blogtalkradio.com/ny-brand-lab-radio

SHOW NOTES | NY BRAND LAB RADIO

What gives a brand that spark that attracts business like crazy? Why does one brand nail it while others fail? Join Mary van de Wiel (aka Van) as she shares the secrets to coaxing out the power in brands. Every week, Van interviews guests, plays with new ideas, dissects actual brands and sometimes puts entrepreneurs on the hot seat for her signature Brand Audit. FYI: Van’s insights lean toward the unorthodox and provocative. (Find out what you can do to make your brand a winner!)

Susan McPherson
Angel investor. Philanthropist. Host of bi-weekly #CSRChat, susanmcp.com
March 13, 2014
5:30pm EST
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Susan McPherson

Angel investor. Philanthropist. Host of bi-weekly #CSRChat, susanmcp.com


At the intersection of brands & social impact: Meet Susan McPherson

Susan McPherson is a serial connector, sustainability expert, writer, and speaker who works at the intersection of brands and social good.

Named as one of 40 Women to Watch Over 40 and Fast Company's 25 Smartest Women of Twitter, Susan works with companies, nonprofits, and foundations to help them amplify their social impact, she's all about LETS MAKE GOOD HAPPEN. We'll look at how to channel your inner philanthropist as well as:

• How individuals are challenging traditional notions of philanthropy and becoming everyday philanthropists through social media and harnessing their skill sets

• How companies as well are disrupting traditional notions of philanthropy-- it's not just about writing a check, it's about figuring out how the company can add unique value to a cause/nonprofit.

Susan McPherson is a serial connector, passionate cause marketer, angel investor, and corporate responsibility expert. Recently, she launched McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She's a regular contributor to the Harvard Business Review, Triple Pundit, The Muse and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications. She is a featured speaker at many industry events including Net Impact, Center for Corporate Citizenship's Annual Summit, McPherson founded and hosts the bi-weekly #CSRChat on Twitter. Now, go to susanmcp.com
Alex Bogusky
Creative Advocate, Optimist, Dubbed Best Creative Director of the Decade - Adweek 2010 Common.is
December 11, 2013
5:30pm EST
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Alex Bogusky

Creative Advocate, Optimist, Dubbed Best Creative Director of the Decade - Adweek 2010 Common.is


Alex Bogusky: Creative Advocate for Doing Better.

Imagine this: If we were all glued together by a common belief. If we all believed in Doing Better. Better for our kids. Better for the planet. Better for each other. Meet Alex Bogusky and his wife, Ana Bogusky, advocates and creative activists in this new consumer revolution.

In 2010, Alex and Ana opened the doors to The FearLess Cottage, a consultancy created to help companies and non profits. It's become an informal clubhouse for insurgents in a new consumer revolution, and they believe we have the power and the tools to reshape the world again.

Alex wears many hats and clearly is passionate about many projects today. COMMON.IS is a collaborative network for rapidly prototyping social ventures under a unified brand. (They stand for Do Shit that Matters. Buy Shit that Matters.) Plus the MillionJobsproject.com. And a heap more. On NY Brand Lab Radio, we're going to pull back the layers, find out what's in Alex's DNA, and what is it exactly that propels him on such a creative trajectory.

FYI Alex's career began 20 years ago when he joined Crispin and Porter Advertising as an Art Director, eventually becoming partner & growing the agency to more than 1,000 employees, with offices around the world and annual billings over $1 billion.

During Alex's leadership, CP+B became the world's most awarded advertising agency. Inducted into the American Advertising Federation's Hall of Achievement in 2002, and the Art Director's Club Hall of Fame in 2008, he received the rare honor of being named Creative Director of the Decade by Adweek magazine in 2010.

common.is; fearlessrevolution.com, millionjobsprojects.us
Mary van de Wiel
Brand Anthropologist, ZingyourBrand.com
December 05, 2013
5:30pm EST
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Mary van de Wiel

Brand Anthropologist, ZingyourBrand.com


What invisible clues are shooting your brand in the foot?

Let's face it. Every person, brand, product and organization has issues. If they're serious enough, they're going to shoot us in the foot and get in the way of our success. So what's the best strategy to deal with these kinds of issues?

You pay attention. Do a reality check and just not once in a lifetime. You do a reality check on a regular basis so you can keep an eye on what's going on. Just as your business changes, evolves and grows, your brand also needs to change, evolve and grow and reflect who you are, what you stand for.

Today on the show, we're going to talk about how to mind your brand. Wear the hat of brand guardian, pay attention and learn to spot the invisible clues that shooting you in the foot.

If you'd like to call in with a question - please do! Call 347-326-9814. Looking forward!
Geno Church
Chief Inspiration Officer - Brainsonfire.com
November 14, 2013
5:30pm EST
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Geno Church

Chief Inspiration Officer - Brainsonfire.com


Geno Church: The Art of The Passion Conversation.

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you're in the marketing business, think again. You're in the people business and in order to succeed, you need to make people fall passionately and madly in love with your organization or cause.

In recently-published The Passion Conversation by four word-of-mouth masterminds at BrainsOnFire.com, a highly-acclaimed word of mouth marketing and identity company, you'll find them sharing their best-kept secrets about how loving your customers will result in not just building a thriving community, it will also drive meaningful conversations and ultimately impact the financial success of a business

Meet Geno Church, one of the creative masterminds behind the book. Join us as Geno will be riffing about understanding, sparking and sustaining word of mouth marketing. brainsonfire.com
Marieke van der Poel
Creative Mastermind/Founder GetProef.com
November 07, 2013
5:30pm EST
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Marieke van der Poel

Creative Mastermind/Founder GetProef.com


Marieke van der Poel: The Art of Making Trends Work for You.

Trendsetter Marieke van der Poel knows about making the imaginable trangible.

Her company GetProef.com translates consumer emotions. In other words, they help clients see where their brand and product will live within the flux of consumer emotions. They know about creating a succint future for your brand

Meet Marieke van der Poel: She is the creative mastermind behind Proef. Her experience ranges from macro trend translations for international marketing teams to specific ready-to-use color, material and style design direction for all types of consumer products. She is highly regarded within the industry for her ability to connect high level long-term trending to time-targeted and brand-specific trend stories. Currently based in San Francisco, she has lived in Italy and the Netherlands where she started her career in trend analysis and worked as stylist, editor and consultant for Italian, English and Dutch magazines and fashion brands.

Marieke has presented at major trade and marketing events in the US and has been featured in local and international medai. She's a frequent guest lecturer at major art colleges around the country. Her reputation precedes so go to getproef.com and find out more!
Denise Hughes
Financial Consultant & Money Coach, Author, Earn Save, Spend, Give
October 31, 2013
5:30pm EST
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Denise Hughes

Financial Consultant & Money Coach, Author, Earn Save, Spend, Give


The Art of Doing Money Differently: Denise Hughes.

Fact 1: Your Emotional Portfolio Rules your $$$ Portfolio. Fact 2: Money is just another portal inviting us to step into a greater consciousness. (PS Self awareness is key here.) Fact 3: When you take charge of your money, you're taking charge of your life. Meet Denise Hughes. She works at the intersection of money, heart and soul and teaches the Art of Doing Money Differently. The Wall Street Journal, Money Magazine, Financial Advisor and other journals seek her advice on matters of love, money, and relationships.

As author of recently-published Earn, Spend, Save Give: 4 Things to Do With your Money and How to Make It All Work and sought-after financial advisor, Denise is also a Behavioral Health Nurse with a Masters in Psychology. She knows what makes people tick. Find out how to do money differently: go to DeniseHughes.org
Mark Eckhardt
Co-CEO Common.is
October 24, 2013
5:30pm EST
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Mark Eckhardt

Co-CEO Common.is


Mark Eckhardt: On How to Inspire, Create & Innovate.

Meet Mark Eckhardt: In 2001, Mark Eckardt received an honor in recognition of being one of the best, brightest, and most inspirational leaders America has to offer. He was selected as one of "Ten Outstanding Young Americans" by the U.S. Junior Chamber of Commerce. (Former recipients include John F. Kennedy, Bill Clinton, Gerald Ford, Richard Nixon, Al Gore, Robert Kennedy, Nelson Rockefeller and Leonard Bernstein.)

Today, Mark is co-CEO of COMMON, a Boulder-based innovation lab and he joins Alex Bogusky, Rob Schuham and John Bielenberg - all creative visionaries who are making thigns happen. In fact, they know about doing shit that matters. Join us as Mark shares his insights around why unleashing creativity and innovation matter today (more than ever),

Mark has worn many hats: Prior to joining COMMON.IS, Mark was a principal at UFUSE Visionary Strategy Managment, a global consulting firm devoted to unleashing creativity and helping creative entrepreneurs produce outstanding results through innovative business strategies, organizational design and alignment of partnerships. Before that, Mark was on the founding management team and Director of Client Services for Globefish Media BV, where he oversaw the mobile and digital content management for clients in the entertainment sector in the U.S. and North America.

He's also spent fifteen years as a producer, composer and performer who oversaw and contributed to projects for Fox Studios, MGM, Disney Animation, PBS, Mitsubishi, Coca Cola, Pepsi, Life/FX, Kids Save, and various record labels. He has also worked with numerous recording artists such as Whitney Houston, Bonnie Raitt and Ben Harper.

Go to common.is or find out more at markeckhardt.com
Professor Hitendra Wadhwa
Institute of Personal Leadership, Columbia University, Personalleadership.com
October 16, 2013
10am EST
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Professor Hitendra Wadhwa

Institute of Personal Leadership, Columbia University, Personalleadership.com


Redefining the Practice of Leadership (Moment to Moment):

The new approach to leadership is about mastering your inner landscape: It's understanding who you are, why you do what you do - and how you can bring more meaning and purpose to the business table - and to your whole life.

Meet Professor Hitendra Wadhwa, founder of The Institute for Personal Leadership which helps individuals approach their highest potential by pursuing self-mastery & maximizing their impact in life and leadership.

Hitendra Wadhwa is Professor of Practice at Columbia Business School, where he teaches MBA and Executive Education courses on Personal Leadership, Strategy Consulting Skills, and Marketing Strategy. He also consults & provides executive training at American Express, Best Buy, Estee Lauder, JP Morgan Chase and Pfizer. Recipient of Columbia Business School's Lear Award, and the Most Dynamic and Engaging Professor Award from the Columbia Marketing Association. In the past, he has been a Consultant at McKinsey & Company, the Founder/CEO of Paramark, a technology startup. Prof. Wadhwa earned an M.B.A. & a Ph.D. in Management Science from the Sloan School of Management at the Massachusetts Institute of Technology. personalleadership.com
Gemma Craven
EVP, New York Group Director, Social@Ogilvy
October 9, 2013
10am EST
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Gemma Craven

EVP, New York Group Director, Social@Ogilvy


Ogilvy EVP Gemma Craven: On Social + Digital Media Strategy

Meet Gemma Craven: EVP, New York Group Director at Social@Ogilvy, Gemma is known for her global expertise in the world of communications, social and digital media strategy for many of the world's leading brands from AOL, BBC, and British Airways to IBM, IKEA, Microsoft, Nestle, Unilever and UPS.

She has a passion for business and the economic forces that make the world turn, with a deep understanding of digital communications, technology, influence and the written word.

PS Always fascinated in what makes people tick (and the word of mouth), join as as Gemma shares her best-kept secrets on the digital world and how we can best survive and thrive in the Global Village.
Ty Montague
Co-Founder, Co-CEO Cocollective.com, Author - True Story: How to Combine and Action to Transform Your Business.
October 3, 2013
10am EST
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Ty Montague

Co-Founder, Co-CEO Cocollective.com, Author - True Story: How to Combine and Action to Transform Your Business.


Ty Montague: Is your Company a Storyteller? (Or Storydoer?)

The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.

Meet Ty Montague: founder of the growth consultancy co:cocollective, he is author of: True Story: How to Combine Story and Action to Transform Your Business.As former president and CCO of J. Walter Thompson, he brings his depth of creative business acument to the book and offers a clear framework and process (5 critical elements) for bringing you and your customers together in the creation of your brand story. (Get ready!)

P.S. Don't miss hearing Ty LIVE: Call in with your questions and make sure you check out their site ASAP www.cocollective.com
Nancy Shapiro
Transition Coach + Advocate of Calm Nancygshapiro.com
September 25, 2013
10am EST
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Nancy Shapiro

Transition Coach + Advocate of Calm Nancygshapiro.com


Nancy Shapiro: A Pause on the Quivering Edge of Transition.

"The winds of grace are always blowing, but we must raise our sail." -Sri Ramakrishna

In her recently-published book Tilting Toward Chaos, transition coach, writer and advocate of calm Nancy G. Shapiro shares a radical approach to befriending change.

Meet Nancy G. Shapiro: She once had a turbulent brain. Then she returned to college at the age of 53 to study the transformative effects of poetry. Simultaneously enrolled in a coaching accreditation program, she became fascinated with mindfulness and perspective, linguistic awareness, and the collaborative breakthroughs in neurobiology and psychology.

Her book, Tilting Toward Chaos, is part one of a larger work-in-progress about the power-filled calm of clarity, compassion and choice. When she's not inspiring her global clients on skype, you'll find her walking her dogs in the countryside surrounding San Miguel de Allende, Mexico. nancygshapiro.com
Dr Bob Deutsch
Author, Cogntive Anthropologist, BobDeutsch.me, Brain-sells.com
August 28, 2013
10am EST
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Dr Bob Deutsch

Author, Cogntive Anthropologist, BobDeutsch.me, Brain-sells.com


Meet Dr. Bob Deutsch: Cognitive anthropologist & author of The 5 Essentials: Using Your Inborn Resources To Create a Fulfilling Life:

There couldn't be a better time for this book. As we face unprecedented levels of uncertainty and change, it's more important than ever that you know who you are. The 5 Essentials will help make this possible in revelatory new ways.Through Dr. Deutsch's keen anthropological eye for "deep universals," he shows us that we each have, in our own way and on our own scale, the ability to live lives as rich and vibrant as we can imagine.

Bob Deutsch, Ph.D., has spent nearly three decades researching this question, and he has found that each of us has five inborn resources - curiosity, openness, sensuality, paradox, and self-story - that when used optimally can lead to extraordinary levels of self-expansion.

Dr. Deutsch calls these tools essentials because they are resident in all of us, because they are central to our being, and because they go a long way toward providing us clues to who we really are.

Find out more: bobdeutsch.me
Hannah Morgan
Social media & career strategist, Careersherpa.net
August 21, 2013
10am EST
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Hannah Morgan

Social media & career strategist, Careersherpa.net


Fact: Social media is a goldmine for business owners

Fact: As corporations are shifting their hiring practices and bringing on more freelance & independent workers, everyone will need to begin to think of themselves as independent contractors. Harvard Business Review reports that the 17 million independent workers today is expected to rise to 23 million by 2017. So it's crucial for anyone who expects to earn a living to think of themselves as entrepreneurs and prepare to market themselves online. In response to this economic environment, social media strategists and authors, Miriam Salpeter of Keppie Careers and Hannah Morgan of CareerSherpa.net, wrote Social Networking for Business Success: Turn Your Ideas into Income. which launches September 3! It's a practical guide for savvy existing business owners as well as those who are considering starting new entrepreneurial ventures.

Hannah Morgan joins us today: A social media strategist and the owner of CareerSherpa.net, Hannah speaks and writes about career trends and social networking in a variety of outlets, including U.S. News & World Report.
Eva Snijders
Storyteller - evasnijders.com
August 14, 2013
10am EST
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Eva Snijders

Storyteller - evasnijders.com


The Art & Science of Brands & Stories with Eva Snijders

Eva Snijders was born into a family of storytellers. Growing up in a house full of books, she observed the world from her early childhoo, - always wondering how many worlds inhabit it. She discovered all those different realities through the eyes of the people who crossed her path. In full disclosure: she has the gift: people tell her their stories.

Her relentless search for the relationship between form and meaning of things led her to study design and learn how to speak seven languages. Her love for communication and personal development drove her to train in NLP, Coaching and Storytelling until in 2007 she decided to make a 180° professional turn. PS Her curiosity about technology make her discover new keyboard shortcuts on a daily basis.

When her partner, years ago, spoke to her about the shapers (an old term for bards), she realized that was her identity: someone who creates realities. Since then, she's been dedicated to helping people and organizations change perspective and rethink their worlds through their stories.
Jeremey Donovan
Trainer, Author, How To Deliver a TED Talk, Group Vice President for Research Marketing, Gartner Inc.
August 07, 2013
10am EST
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Jeremey Donovan

Trainer, Author, How To Deliver a TED Talk, Group Vice President for Research Marketing, Gartner Inc.


Jeremey Donovan: On How To Deliver a TED Talk

Jeremey Donovan straddles two fascinating worlds.His day job is Group Vice President for Research Marketing for the world's leading information technology research and advisory company, Gartner Inc. with 1.1 billion in annual revenue.His other world is dedicated to writing and public speaking and he's passionate about teaching people to become inspiring speakers.

He is author of the Amazon #1 best seller, "How to Deliver a TED Talk." So tune in and hear Jeremey share some of his best-kept secrets....and inspire us to become better and more fascinating speakers.

FYI Throughout his corporate career, Jeremey has held a variety of individual contributor and general management roles in the semiconductor industry and the information services business. He has led successful teams focused on market research, new product development, marketing, acquisitions, and product management.

Go to www.speakingsherpa.com and you'll find his big ideas on delivering an inspiring TED talk.
Erica Dhawan
Global Thought Leader, founder of Leadership Firm, EricaDhawan.com
July 31, 2013
10am EST
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Erica Dhawan

Global Thought Leader, founder of Leadership Firm, EricaDhawan.com


Own your Own Talent: Erica Dhawan on NY Brand Lab Radio:

The world is rapidly shifting. Clearly, we all have to adapt to the new brand landscape and the idea of reframing your thinking around innovation and creativity has never been more critical.

If you're looking for ways to own your own talent and come up with never-heard-of-before ideas for your business and team, join Erica on NY Brand Lab this week, and you'll hear some of her best-kept secrets about Connectional Intelligence and how to make a difference.

Erica has spoken on global stages from the World Economic Forum at Davos to Harvard, and her clients include Fedex and KPMG. Erica writes for Harvard Business Review, Forbes and the Huffington Post. She is a member of the Young Entrepreneur Council, Aspen Socrates Society, and TEDx fellows. She has worked at Lehman Brothers and Barclays Capital.

She has an MPA from Harvard University, an MBA from MIT Sloan, and a BS in Economics from The Wharton School. Learn more at http://ericadhawan.com
James de Vries
Creative Director, Harvard Business Review Group (HBR Group), Owner/Designer de Luxe & Associates
July 17, 2013
10am EST
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James de Vries

Creative Director, Harvard Business Review Group (HBR Group), Owner/Designer de Luxe & Associates


James de Vries: How Design Shapes Brand, Design & Culture

I call my friend & colleague James de Vries one of The Exceptionals in the world of design. As Creative Director at Harvard Business Review Group, James is also Owner/Creative Director of Australian-based de Luxe & Associates.

The back story: after de Luxe & Associates beat out the competition to redesign the storied Harvard Business Review in 2009, James built on the successful results of the project and moved to the USA with his family to take up the role of Creative Director. With a mandate to develop the HBR brand across all print, digital and everything else media. James continues to write on design and guest-lecture at conferences and design school, and de Luxe's projects continue to win recognition in Australia, Asia and the United States.

In Australia, De Luxe developed a reputation as the leading designers for editorial communication in the region, with projects that included significant typographic, design and organizational change for The Australian Financial Review, Sydney Morning Herald, Sun-Herald, The Melbourne Age, The West Australian , The South China Morning Post, Indonesia's Globe Media, The New Zealand Herald, Westpac Private Bank.
Jennifer Sertl
President, Founder, Agility3R.com
July 10, 2013
10am EST
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Jennifer Sertl

President, Founder, Agility3R.com


On radio with Jennifer Sertl: On Corporate Consciousness

We're living in a 21C world of Business Unusual. It means the world is on the look out for leaders who can show the way - and how to be more resilient, responsive and reflective to this ever-changing world.

Meet business strategist Jennifer Sertl: She provides an innovation business model that does just that: integrates personal development and business strategy.An internationally-recognized influencer in social media & thought leader in the emerging field of corporate consciousness, she's president/founder of Agility3R, a leadership development company dedicated to strengthening strategic skills and helping leaders become more resilient, responsive, and reflective.

Recently named a top social-media influencer by Kred Influence and Outreach, she was ranked among the top 1% of influencers in the world. LinkedIn ranked her profile as in the top 1% most-viewed for 2012.

Featured in Forbes and Harvard Business Review and is author of The Strategy, Leadership and the Soul. Find out more www.agility3r.com
Dorothy Dalton
International Talent Management Strategist, DorothyDalton.com, Founder, 3Plus International
June 26, 2013
10am EST
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Dorothy Dalton

International Talent Management Strategist, DorothyDalton.com, Founder, 3Plus International


Dorothy Dalton: On the Art of Career Transition Management

We're living in a global village with a short attention span. So if you've not created a personal brand and developed an engaging presence online, you're missing out on major opportunities. What's more, if you're not where you want to be in your career, and you're not getting the support you need, don't miss tuning in to my special guest, international talent management strategist Dorothy Dalton.

Splitting her time between Brussels, Spain and the UK, Dorothy workins on both sides of the spectrum in executive search and career transition coaching, from "hire to retire". She sources hard to find candidates globally combining traditional skills with the latest cutting edge methodologies. As a certified coach, she is a motivator, and resilience & confidence builder.

As a co-founder of 3Plus International, she supports, promotes and sponsors women in pursuit of their career goals. Check out her site for resources, ideas and articles. www.dorothydalton.com
Mary van de Wiel
Brand Anthropologist, ZingyourBrand.com
June 5, 2013
10am EST
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Mary van de Wiel

Brand Anthropologist, ZingyourBrand.com


Does Your Personal Brand have Heart Y/N?

Ready to look at your brand through a different lens? It will not only transform your mindset, it will boost your ability to develop a values-congruent brand that reinforces you are who you say you are.

On June 14-16, I'll be leading a workshop at the Omega Institute on how to create a personal brand with heart. Or how to recognize yourself so others will. We'll be wallking through a process of examining 21C current trends, how our brains are wired & through self-discovery, emboldening exercises, we will also:-

* understand the why of creating a personal brand (why you do what you do, why it matters & why anyone else should care)

* turn the lens inward on what makes you tick - your values set, emotions, desires & goals

* tap into the how to inspire, connect & motivate others with a brand story that comes from the heart

The best-kept secret? You discover your personal brand reflects your unique capacity for how people feel about you - and all that you do.
Pamela Slim
Speaker, Author, Coach, EscapeFromCubicleNation.com
May 22, 2013
10am EST
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Pamela Slim

Speaker, Author, Coach, EscapeFromCubicleNation.com


Stop Boring Everyone to Tears! With Pamela Slim

Today a new paradigm shift is inviting you to bring a different kind of energy to your personal brand.

Whether you're a job seeker, reinventing yourself or kick starting your business or your life, this is all about how to channel your creativity, integrity & courage into a credo that drives everything you do.

Join me today as award-winning author and speaker Pamela Slim shares her best-kept secrets on how to build a screaming personal brand (and stop boring people to tears!) We'll look at how to bring more clarity to your personal brand and how to make more meaningful connections that deeply resonate & matter to your world.

Pamela Slim is an award-winning author, speaker and leader in the new world of work. In 2005, she started the Escape from Cubicle Nation blog, which is now one of the top career and business sites on the web. Pam's book Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur was released in Spring, 2009 and won Best Small Business/Entrepreneur Book of 2009. Pam is frequently quoted as an expert on entrepreneurship in publications such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur, Money Magazine and Psychology Today.
Mary van de Wiel
Founder, Brand Anthropologist, Zingyourbrand.com
March 6, 2013
10am EST
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Mary van de Wiel

Founder, Brand Anthropologist, Zingyourbrand.com


Where's the Magic in your Brand?!

There's a new paradigm shift in the way we do business today:: I believe that if you brand with intention & heart, you bring more meaning and purpose to the business table. (That's the magic piece here.) Imagine experiencing a major shift in the way you see yourself. Imagine seeing your brand through a different kind of lens. Imagine knowing exactly what to do next to bring more meaning & resonance to your business brand.That's what we're going to be doing when I take the NY BRAND LAB to MEXICO April 2-8 - and today I'm going to answer your questions, talk up a storm about this paradigm shift that's going on and why it's important (now, more than ever) to rethink, re-imagine and reboot your brand.
Jennifer Abernethy
Founder, The Sales Lounge, Thesaleslounge.com
May 16, 2012
10am EST
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Jennifer Abernethy

Founder, The Sales Lounge, Thesaleslounge.com


Dubbed creative visionary, idea maven and sales superstar over the course of 26 years, Jennifer Abernethy is clearly at the forefront of social business. She's author of The Complete Idiot's Guide to Social Media Marketing and today, she's spilling the beans on all things 'social media netiquette!' After a highly successful advertising career with The Washington Post in the 80/90s, Jennifer left in 2000 to get into the newly emerging dot com arena. She worked in IT/Knowledge Mgmt systems sales, leading the way with the largest cash sales transaction in the company's history. It was then the light bulb went off: "It's time to do this for myself and help others do the same." In 2007 Jennifer launched The Sales Lounge.com and turned to Facebook as a tool for business development. In four short years she grew the Sales Lounge into a Global brand. Due to audience demand she has launched mentoring programs helping professionals worldwide in growing their business and brand. She additionally serves as a private business growth/visibility strategist and marketing stylist to celebrities, companies and media worldwide. Join us and then, find out more! www.thesaleslounge.com
Dan Formosa
Co-Founder, Smart Design, Smartdesignworldwide.com, DanFormosa.com
March 21, 2012
10am EST
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Dan Formosa

Co-Founder, Smart Design, Smartdesignworldwide.com, DanFormosa.com


The world of branding has flipped: Defining a brand's message is no longer managed from the top down. Now, it's being determined from the bottom up. That means people like you and me are scrutinizing and crafting the messaging around brands, like never before. What's a company's best resource? To create better products & services. (Otherwise, they're toast.) That's where Dan Formosa comes in. A consultant in design, Dan has developed products and services in a wide range of categories (you probably have a few in your kitchen, garage, office.) FYI Dan was a member of the design team that developed IBM's first personal computer. In 1981 he helped form Smart Design, a group based on the idea that design is about people, not things. His work on OXO Good Grips kitchen tools is unprecedented. Dan helped create the new Masters in Branding program at the School of Visual Arts in NYC. He lectures worldwide, writes frequently about design methods and the physical and emotional aspects of design & innovation. Find out more www.danformosa.com; smartdesignworldwide.com.
Judy Robinett
Visionary, Consultant, Speaker, www.JudyRobinett.com
March 14, 2012
10am EST
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Judy Robinett

Visionary, Consultant, Speaker, www.JudyRobinett.com


There's an emerging new breed of 'connectors' out there. Meet Judy Robinett. She's one of them. A managing partner at Clarke Capital, Judy uses her experience and networks to accelerate growth and enhance profitability of companies and individuals. Globally, she is quickly becoming known as the "live wire" - making powerful introductions daily using her titanium digital rolodex: It's in her blood. Judy can quickly adjust to a face-to-face meeting with a seasoned billionaire, to a skype meeting with a new start up entrepreneur to a cocktail reception at Sundance. She's a speaker who has given 300+ talks worldwide delivering powerful messages on funding strategies, licensing, business ethics, transparency, board responsibilities, & leadership. She is currently at work on two business books. Follow her on Twitter @JudyRobinett.
Dorie Clark
Consultant, Author, Speaker, www.dorieclark.com
February 29, 2012
10am EST
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Dorie Clark

Consultant, Author, Speaker, www.dorieclark.com


Google, Yale University and the Ford Foundation, hire her to help increase sales and enhance their brand reputation. She's a frequent contributor to the Harvard Business Review, Forbes, and the Huffington Post and a former presidential campaign spokeswoman. Meet Dorie Clark, author of the forthcoming Harvard Business Review Publishing book What's Next? The Art of Reinventing Your Personal Brand. FYI Dorie has taught marketing and communications and lectured at universities worldwide. She's quoted frequently in the international media - the New York Times, NPR, the BBC, and more. At age 18, she graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School. www.DorieClark.com.
Carla Diana
Associate Director, Interaction Design, Carladiana.com, Smartdesign.com
February 22, 2012
10am EST
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Carla Diana

Associate Director, Interaction Design, Carladiana.com, Smartdesign.com


Meet Carla Diana: She enjoys living as close to the near future as possible. The New York Times Magazine referred to her as an "alpha geek!" As Associate Director of Interaction Design at Smart Design, her projects include domestic robots, mobile devices and sentient kitchen appliances. In her practice, she combines experience in industrial and interaction design to create solutions that bridge the gap between the physical and the digital. She currently leads the Smart Interaction Lab , an initiative focused on design explorations in the form of tinkering and hands-on experimentation. She's taught & lectured internationally, and Carla holds a Bachelor in Mechanical Engineering from The Cooper Union & an MFA in Industrial Design from Cranbrook Academy of Art. smartdesignworldwide.com and carladiana.com.
Jennifer Abernethy
Author, Speaker and America's Premier Social Marketing Stylist, Founder, thesaleslounge.com
February 15, 2012
10am EST
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Jennifer Abernethy

Author, Speaker and America's Premier Social Marketing Stylist, Founder, thesaleslounge.com


"We're now living in a social operating system. It's time to make your business social." - Meet author, speaker Jennifer Abernethy, founder of thesaleslounge.com, who shares her best-kept secrets about how to Deliver Social in your biz. As Sales & Social Business Stylist, Jennifer Abernethy loves helping businesses & professionals "Deliver Social." She is the author of two books "The Complete Idiot's Guide to Social Media Marketing 1st and 2nd editions." She is ranked as one of the top 50 people in the world that truly get social media and she is highly regarded as "the real deal" as dubbed by Fast Company Magazine. Her authentic, non technical, savvy approach to teaching and business "styling" has made her one of America's most sought after business consultants and mentors. Follow her on Twitter @saleslounge and sig up for complimentary subscription to her ezine go to www.thesaleslounge.com.
Ale Lariu
CEO, Shout, everybodyshout.com
February 1, 2012
10am EST
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Ale Lariu

CEO, Shout, everybodyshout.com


She was born in the Brazilian Amazon jungle. Fast forward to 2010, she was picked by Fast Company magazine as number 29 out of the 100 most creative people in business beating Tom Ford, Jamie Oliver and the founder of FourSquare. In 2011, she was elected 'World's Most Influential Female Creative Director' by Adwomen. Meet Ale Lariu. She's the CEO of shout (everybodyshout.com) and co-founder of SheSays(shesaysus.com), a five year old award-winning global network organization focused on the engagement, education + advancement of women in digital marketing. She has been kicking ass for as long as she can remember. FYI Before starting her own company, she was SVP Group Creative Director at McCann, worked for Agency Republic and her ad career has lead to 18 prestigious industry accolades including Cannes, D&AD. She is on the board of the Art Directors Club + the Creative Review Board for The Ad Council.
Bobbie Greene McCarthy
Vice Chair, Vital Voices, Vitalvoices.org
January 18, 2012
10am EST
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Bobbie Greene McCarthy

Vice Chair, Vital Voices, Vitalvoices.org


Every First Lady wants to leave a legacy. But putting the weight of the First Lady behind any campaign today is tricky business. Meet Bobbie Greene McCarthy, former Deputy Chief of Staff to First Lady Hillary Clinton. She'll be sharing her insights about how to advance an issue or cause - and the critical role that public/private partnerships play in a time of shrinking budgets & increased competition for attention. Bobbie helped First Lady Hillary Clinton create the Save America's Treasures, a public-private partnership designed to mark the new millennium by identifying + rescuing our most significant historic sites and collections. At the end of the Clinton Administration, Bobbie moved the program to the National Trust where she served as its director until last July. Bobbie has played a major role in Joe Biden's first Senate Campaign and has been Vice Chair of Vital Voices since 2009.
Ayse Birsel
Co-Founder, www.birselplusseck.com, Design the Life You Love Workshops
January 04, 2012
10am EST
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Ayse Birsel

Co-Founder, www.birselplusseck.com, Design the Life You Love Workshops


One day, Ayse Birsel, a famous New York-based designer who divides her time between Manhattan and Dakar, decided she had to work out how to better juggle her business, her kids, and a commuter marriage. What's more, as cofounder of Birsel + Seck, a humanistic design studio known for its work for Johnson & Johnson, Hasbro, Herman Miller, HP and Target, she realized if she could use the same innovative tool she used in tackling design problems, she could re-organize her life. Last year, she launched her Design the Life You Love Workshop, and sponsored by the Academi of Life, an educational organization devoted to exploring the art of living. FYI: Ayse's work is in the permanent collections of the Museum of Modern Art, the Cooper-Hewitt National Design Museum and has received numerous awards. Ayse is a Fulbright Scholar. Check out her website for all her accolades: www.birselplusseck.com.
Meryl Weinsaft Cooper
Author, BeYourOwnBestPublicist.com, Co-founder, AllenCooperenterprises.com
December 28, 2011
10am EST
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Meryl Weinsaft Cooper

Author, BeYourOwnBestPublicist.com, Co-founder, AllenCooperenterprises.com


This is one of the toughest job markets in more than 20 years. So how do you stand out and make a good impression? Start using PR skills to change your future. Meet Meryl Weinsaft Cooper. She's the co-author of Be Your Own Best Publicist: How To Use PR Techniques To Get Noticed, Get Hired & Get Rewarded At Work. It'll give you some clues about how to use PR skills to land a new job, attract freelance assignments or get that coveted promotion. Meryl is co-founder & principal of Allen/Cooper Enterprises, a marketing, exhibitions & events company with a focus on art and lifestyle brands. Previously, as managing director of the DeVries Public Relations Home & Lifestyle division and as SVP-Partner at LaForce+Stevens, she led programs for Veuve Clicquot, Viceroy Hotels, Magnolia Bakery, Belvedere Vodka and many more. Check out her blog: Searching for Jake Ryan www.searchingforjakeryan.com/blog.
Tara Gentile
Entrepreneur, www.taragentile.com
December 21, 2011
10am EST
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Tara Gentile

Entrepreneur, www.taragentile.com


Today we're talking New Economy. After all, we're living and working in a new age. Fewer boundaries. More meaning. Unprecedented access. Meet Tara Gentile. Tara is challenging the assumptions we hold around work/life balance, the starving artist mythos, and true personal success to create a new paradigm for the 21st century. On a quest to redefine commerce as the creation + distribution of meaning, relationship, and experience, she's in the business of changing business. A creative business coach, she brings creative planning to branding, product development, and marketing that incorporates both strategy and high touch design. Check out her site www.taragentile.com.
Aaron Shapiro
CEO, HUGE, www.HugeInc.com
November 30, 2011
10am EST
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Aaron Shapiro

CEO, HUGE, www.HugeInc.com


If you want to thrive in the new business reality today, or just tap into who really is driving the success of your business, meet Aaron Shapiro. He is the CEO of HUGE, a digital marketing agency that helps global companies reimagine how they interact with their customers and manage their business in the online economy. As author of Users, Not Customers, Aaron asks the question 'What's the most powerful growth engine today?' His answer is users - people who interact with a company through digital media and technology even if they have never spent a dime. The key message? Become indispensable to users and the profits will follow.It's about putting the focus on user's true needs instead of trying to get people to buy stuff. The bottom line? Every company must have an effective digital strategy to survive. If not, you're toast. Go check out his agency, www.hugeinc.com. Prior to HUGE, he was a technology entrepreneur, venture capitalist and management consultant.
Danielle Maveal
Educator, ETSY.com
November 23, 2011
10am EST
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Danielle Maveal

Educator, ETSY.com


If you're a restless creative looking to apply your entrepreneurial spirit to money making, meet Etsy's Danielle Maveal. (For Etsy fans, stay tuned for a BIG SURPRISE on Wednesday's show!) As one of the company's first employees, she now teaches other creative entrepreneurs how to do it through posting on the Etsy Blog, Etsy Success newsletter and running packed-to-capacity workshops. This week, she's sharing some of Etsy's best-kept secrets when it comes to building a run-away brand and biz success. FYI Etsy is now one of the fastest-growing online creative marketplaces for handcrafted goods in the world. What's more, as a born entrepreneur, when Danielle discovered Etsy first (as a jewelry designer), she'd sold over 500 pieces of jewelry in six months with galleries worldwide calling and great press showing up in glam blogs and mags. When Etsy gave her the chance to work at the company, she packed up her studio and relocated to Brooklyn. Want a run-away success brand? Find out more: etsy.com
Jason Lonsdale
Head of Planning, Taxi.ca
November 16, 2011
10am EST
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Jason Lonsdale

Head of Planning, Taxi.ca


Being in a taxi means everyone is headed in the same direction, right? Well, according to STRATEGY Magazine, this particular TAXI is the agency of the decade. It's a memorable and nimble one, and certainly fast growing. [Think: Toronto, Montreal, New York, Amsterdam, Calgary - and watch this space.] Meet TAXI's Jason Lonsdale, the newly arrived Head of Planning at TAXI. We're going to riff on all things meaningful and memorable and what they're doing to be winning so many shiny awards. Jason joins the agency from Saatchi & Saatchi London, where, as international planning director, he was the strategic lead on the internationally acclaimed T-Mobile business. He started his career many years ago at Colenso BBDO in Auckland, New Zealand (ahh, a KIWI!) cutting his teeth on many famous local and international brands (Air New Zealand, MARS, Uncle Ben's, Pepsi, MINI, Corona, and Stella Artois.) In 2007, Jason moved to the UK to join Leo Burnett and then RKCR/Y&R, leading accounts such as LG, Land Rover, Palm, and McDonald's. In his spare time, Jason collects rare funk and soul records and continues his quest for the perfect espresso. Go gaze at their shiny awards: taxi.ca
Peter Neill
Executive Director, World Ocean Observatory, thew2o.net
November 09, 2011
10am EST
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Peter Neill

Executive Director, World Ocean Observatory, thew2o.net


Looking to change the future and the world? Let's start with branding Oceans. Meet Peter Neill. He's minding the future and affairs of the world's Oceans. He knows every ocean needs an advocate so he's on a mission. As Ocean Guardian, he wants the world to see the ocean as an interconnected system of relationships. The ocean, after all, is comprehensive social system that integrates human need for all things. But in reality, the significance of the ocean is fundamentally misunderstood and critically ignored at most levels of society. The ocean is, in fact, viewed as just a place apart. So as Director of the World Ocean Observatory, he's keen to make sure the ocean gets a new information service that meets the needs of an inquisitive global public. At www.w2o.net headquarters, he's running a virtual educational initiative incorporating the World Ocean Forum, Classroom, public programs and much more to change the minds of audiences around the world.

FYI Peter has immersed himself in a very particular world as leader at South Street Seaport Museum, New York, Maritime Preservation for the National Trust for Historic Preservation, Council of American Maritime Museums, and International Congress of Maritime Museums and more. He's appeared on PBS, A&E, Discovery, his publications include novels, non-fiction & numerous articles on maritime subjects, of course. thew2o.net
Marissa Levin
Founder, CEO, Informationexperts.com, Successfulculture.com
November 02, 2011
10am EST
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Marissa Levin

Founder, CEO, Informationexperts.com, Successfulculture.com


What does it take to build a high-growth multi-million dollar business? Meet CEO Marissa Levin. Marissa started her first company, Information Experts, in 1995 after working for a man that capped her annual net worth at $34,000. 16 years later, Information Experts is forecasting $15 million for 2011 with a contract backlog that will double her firm in 2012. Under her leadership, Information Experts has been recognized numerous times as a major business success story, has won more than 70 awards for creativity & leadership, and was named to the Inc. 5000 List of America's Fastest Growing Companies for 2009, 2010, and 2011. Marissa launched her second company, Successful Culture which help business owners build extraordinary organizations to attract and keep great people. Find out more informationexperts.com and successfulculture.com
Gemma Craven
Senior Vice President | NY Group Head, Ogilvy 360 Digital Influence
October 26, 2011
10am EST
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Gemma Craven

Senior Vice President | NY Group Head, Ogilvy 360 Digital Influence


Brands are becoming more human. But what does the humanization of brands actually mean? So if you want to humanize your brand or company, what do you do? Meet Gemma Craven. As SVP/NY Group Director at Ogilvy's 360 Digital Influence Group, Gemma is an expert in the world of advising clients on the development of community, conversation and reaching key influencers online. She's worked in the digital space with the world's top brands, and now leads client relationships with Gap, DuPont and IKEA. Find out why consumers (you and me) are demanding this more human approach. Follow Gemma @gemsie. www.ogilvy.com
Wayne C. Breitbarth
LinkedIn Guru, Author, Entrepreneur, Business Owner, Powerforumula.net
October 19, 2011
10am EST
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Wayne C. Breitbarth

LinkedIn Guru, Author, Entrepreneur, Business Owner, Powerforumula.net


Too many people are dinking around the edges of LinkedIn. What's more, according to Wayne Breitbarth, you're doing yourself a disservice if your brand is not showing up on the largest business data base in the world. FYI You're missing out on the chance of meeting 120 million business people. Find out how to use "the LinkedIn platform to get your arms around the most powerful asset you have- your network of relationships." Michael Kuhlman, 123Smarket.com. Wayne began moonlighting as a LinkedIn trainer in early 2009. Since then, he's led seminars for over 10,000 business professionals. His book, "The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand and Job Search," is a must-read. Follow Wayne on twitter @WayneBreitbarth.
Patricia Alper, Bruce & Glen Proctor
Entrepreneur, NFTE Board Member & NFTE gradauates, entrepreneurs, designers
October 12, 2011
10am EST
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Patricia Alper, Bruce & Glen Proctor

Entrepreneur, NFTE Board Member & NFTE gradauates, entrepreneurs, designers


The Network for Entrepreneurship teaches young people that what they are learning in the classroom is, in fact, relevant to the real world. It was founded in New York City in 1987 by Steve Mariotti,a former entrepreneur turned high school math teacher in the South Bronx. He discovered that when young people from low-income communities are given the opportunity to learn about entrepreneurship, their innate "street smarts" can easily develop into "academic smarts" and "business smarts." Patricia Alper, a Local & National NFTE Board Member, joins us from Washington DC as well as two NFTE graduates, Bruce and Glen Proctor, NY-based twin brothers. Follow them @bruceglen and go check out NFTE www.nfte.com
Adelaide Lancaster and Amy Abrams
Entrepreneurs, consultants, authors, InGoodCompany.com
October 05, 2011
10am EST
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Adelaide Lancaster and Amy Abrams

Entrepreneurs, consultants, authors, InGoodCompany.com


If you're looking for the encouragement to build a sustainable and satisfying business, meet Adelaide Lancaster and Amy Abrams. As entrepreneurs, consultants and authors, they've helped hundreds of women turn their skills into rewarding and sustainable jobs. Now, their book, THE BIG ENOUGH COMPANY: Creating a Business that Works for You is the perfect tool for anyone who has ever contemplated the challenges and opportunities of entrepreneurship. What's more, as the founders of New York City's In Good Company, they support more than 300 female entrepreneurs working towards this goal by offering collaborative workspace, educational programming, and opportunities for networking. Check out www.ingoodcompany.com/book
Marie Forleo
CEO, Multi-Passionate Entrepreneur, Author, www.marieforleo.com
September 28, 2011
10am EST
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Marie Forleo

CEO, Multi-Passionate Entrepreneur, Author, www.marieforleo.com


If you're concerned you need to work on bringing more hustle, heart and desire to make a difference, meet Marie Forleo. Marie teaches women entrepreneurs how to live Rich, Happy & Hot. She reaches over 40,000 women with her weekly videos and dynamic mastery training programs. Marie was recently interviewed by Tony Robbins for his DVD program, The New Money Masters, and mentored young business owners at Richard Branson's Center of Entrepreneurship in South Africa. Marie's mission is to empower women with tools to achieve financial, emotional and spiritual freedom, and have a damn good time along the way. As an author, speaker, former Nike Dance Athlete and Wall Street trader, this born 'n' bred Jersey girl defies conventional wisdom every step of the way. Find out more about Marie: www.marieforleo.com
Matthew Kruchko
Managing Director, AppliedStorytelling.com
September 21, 2011
10am EST
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Matthew Kruchko

Managing Director, AppliedStorytelling.com


We're talking Operating Principles today. What kind of principles steer you and your business? For West Coast brand firm, Applied Storytelling, these work best: - Work with heart. Live for joy. Get to simple. Along the way: Mix it up. Hear the voices. Repeat the procedure. Essential skills: Toughness of mind. Lightness of spirit. Flexibility of approach. Commitment to ends. Join Applied Storytelling's MD Matthew Kruchko today as we explore how they help clients navigate the ever-shifting terrain between customers, communications and channels and how the power of story is your biggest market advantage! www.appliedstorytelling.com.
Liz Dennery Sanders
SheBrand Inc.
September 14, 2011
10am EST
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Liz Dennery Sanders

SheBrand Inc.


If you're looking to create a more powerful, authentic brand that resonates with your target audience, positions yourself as an authority and builds your tribe, meet Liz Dennery Sanders. Liz wears many hats: As a dynamic brand strategist, marketing coach and celebrity outreach consultant, she is also the founder of SheBrand.com, a global, online business dedicated to helping female entrepreneurs build their confidence, brands and bank accounts. A member of the Vogue 100, Liz is known for her distinctive taste in style, design and culture. Her passion? Serving women and girls which also inspires her philanthropic activities. She pens a monthly column, "Step Up To Success," for Step Up's national newsletter. Previously, Liz founded Dennery Marks Inc., a nationally acclaimed creative brand strategy and celebrity marketing firm with clients such as Angelina Jolie, Halle Berry, Sharon Stone, Jennifer Garner and Cindy Crawford. www.shebrand.com.
Jonathan Fields
Entrepreneur, Author, Innovator, www.JonathanFields.com
September 7, 2011
10am EST
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Jonathan Fields

Entrepreneur, Author, Innovator, www.JonathanFields.com


Quintessential entrepreneur Jonathan Fields is a man who wears many hats. For starters, he's author of Uncertainty: Turning Fear and Doubt into Fuel for Brlliance. What's more, he's a giddy dad, husband, New Yorker, serial wellness-industry entrepreneur, author, recovering S.E.C./mega-firm hedge-fund lawyer, slightly-warped, unusually-stretchy, spiritually-inclined, obsessed with creation, small-biz and online marketing consultant and venture partner, book-marketer, professional speaker, copywriter, entrepreneur-coach, yoga-teacher, columnist, once-a-decade hook-rug savant, blogger and career renegade™...gone wild. Join us as we explore his world of being an entrepreneur, how to make things happen in life, living + business and be warned: I'm going to invite him to dare you to go out of your comfort zone. Go check out www.jonathanfields.com and www.theuncertaintybook.com
Mary van de Wiel
Founder, Brand Anthropologist, Zingyourbrand.com
August 31, 2011
10am EST
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Mary van de Wiel

Founder, Brand Anthropologist, Zingyourbrand.com


How to Raise the Visibility Factor in your Business? Start Tapping into the Creative Beast Within. Identify the defining moments in your life. Then, think again.

I'm hearing the same kind of question alot recently. Business owners are looking for a magic bullet - a new way to land clients or increase sales. Wearing the hat of Brand Anthropologist, this is one solution to get to the core of the problem. We start to look at the trajectory of your life and/or career and identify the defining moments for you. Why do they stand out? What happened exactly, and why are they so significant to you? Let your memory take you right back there and probe a little more. The idea here is to pick one of your defining moments and then weave it right into the fabric of your brand story. Looking for more ways to pull back the layers? Go to www.zingyourbrand.com
Jon Thomas
Digital Storyteller, Presentationadvisors.com
July 20, 2011
10am EST
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Jon Thomas

Digital Storyteller, Presentationadvisors.com


Social media has allowed us to build our personal brand as we go from job to job (or, from one thing to another.) Story is the one constant that sticks with you throughout. It informs your world 'who you are.' Meet Jon Thomas. Digital storyteller with a passion for helping organizations and brands effectively tell their stories, engage audiences, and build deep relationships. Jon is the Communications Director at Story Worldwide, the first post-advertising agency, and the founder of Presentation Advisors, a presentation design and training firm. He is an avid blogger on storytelling, marketing, and presentation design topics at www.postadvertising.com and www.presentationadvisors.com. When not telling stories, he can be found training in Brazilian Jiu-Jitsu, cheering on his Boston sports teams, and eating lots of pistachio ice cream. Join us or call in at 20 past the hou with your questions.
Baeth Davis
Founder, YourPurpose.com
July 13, 2011
10am EST
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Baeth Davis

Founder, YourPurpose.com


There's something about tapping into your purpose. It not only can change the lives of individuals but society as we know it. Meet Baeth Davis. Her vision? To bring together world leaders in business, politics, the arts and other industries to help millions worldwide discover, claim and live their Purpose. Heard on Radio Europe, NPR, and the BBC-5 and seen on the web and television, Baeth's wisdom is available through individual Your Purpose Sessions, VIP Coaching, Live Teleseminars, Live Events and her accessible Home Education Study Programs. Find out more about Baeth and her Purpose Community: www.yourpurpose.com.
Raf Stevens
Corporatestoryteller.be
July 7, 2011
10am EST
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Raf Stevens

Corporatestoryteller.be


Raf is Belgium's first corporate storyteller. I call him a Story Catcher. He talks about the art of being a Story Listener. What's more, Raf uses the natural power of stories to bring change. Want to change your story? Join us as we explore the journey of storytelling and how to hunt - in fact, go undercover - to find your most human story. FYI Nothing better than a story that comes from the heart. With a creative approach and straight-talking attitude, Raf helps organizations uncover, narrate and propogate their stories. The techniques he uses are story based. He's not a marketing, advertising or communications agency. He's certainly not a magician. But he does focus on stories. Find out more here and be prepared to fall in love his animated presence bobbing around the banner!
Danielle Marveal
Educator, ETSY.com
June 29, 2011
10am EST
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Danielle Marveal

Educator, ETSY.com


IN FULL DISCLOSURE: Today's radio show is one of two special segments geared to restless creatives who are looking to apply their entrepreneurial spirit to money making! So meet special guest, Etsy Seller Educator Danielle Maveal who is one of the company's first employees. With her help, Etsy is now one of the fastest-growing online creative marketplaces for handcrafted goods in the world. BONUS: In both shows, a couple of Etsy sellers are getting a live on-the-spot mini Brand Audit to help them ramp up their sales even more! But getting back to Danielle: Her family always knew she was going to be an entrepreneur. What's more, she was always making and selling things. Then she found Etsy and everything clicked. For the past four years, Danielle has been educating creative entrepreneurs via Etsy Blog posts, the Etsy Success newsletter and workshops. Go to etsy.com and join one of the most creative communities for makers, buyers and sellers!
John Jantsch
Founder, Duct Tape Marketing, Ducttapemarketing.com
June 22, 2011
10am EST
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John Jantsch

Founder, Duct Tape Marketing, Ducttapemarketing.com


He's been called the World's Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. What's more, he's the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. Meet John Jantsch. A marketing consultant, award-winning social media publisher and best selling author of Duct Tape Marketing andThe Referral Engine, his blog was chosen as a Forbes favorite for marketing and small business. His podcast, a top ten marketing show on iTunes, was called a "must listen" by Fast Company magazine. John is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix. His practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNN Money. Find out more about John at www.ducttapemarketing.com.
Tory Johnson
Founder, CEO, WomenWhoHire.com
May 25, 2011
10am EST
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Tory Johnson

Founder, CEO, WomenWhoHire.com


If you're looking to bring more spark and hustle into your business, meet Tory Johnson. She's a small business champion, and knows a lot about spark and hustle especially at work and play. She dropped out of Emerson College for a chance to work at ABC News, then jumped to NBC News, only to be fired unexpectedly a couple years later. The permanent scar from that experience inspired her to shift from employee to entrepreneur: In 1999, she founded Women For Hire from a corner of her New York City apartment. Now in its 11th year, the company hosts high caliber diversity career expos across the country. A workplace contributor on ABC's Good Morning America, she was dubbed the 'raise fairy godmother' by Glamour for her ability to help women ask for-and get-more money. In 2010, she began hosting conferences for current and aspiring small business owners nationwide. Her fifth book, Fired To Hired was both a New York Times and Wall Street Journal bestseller. Check out Tory's sites: www.womenForHire.com or www.sparkandhustle.com.
Amanda and Jordan Hirsch
Co-Founder, ThinkImprov.com
May 18, 2011
10am EST
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Amanda and Jordan Hirsch

Co-Founder, ThinkImprov.com


Improvised comedy is gaining recognition as an art form with valuable lessons for professionals of all stripes. It's not just about being funny - it's about creative collaboration, and the power of play. Meet co-founders Jordan and Amanda Hirsch. They're on a mission: Hone your improv skills, and you hone your life skills. It's that simple. Well, today they're getting on the Hot Seat on NY Brand Lab Radio to hone their brand and communication messaging. By the time they get off the Hot Seat with Van, they'll see their brand through a different lens, and have the inside track on how to create a more powerful, playful and irresistible messaging on their site. FYI They've been performing improv together for 6 years. Off-stage, they've been married for over a decade, and improvising their lives together since way back in 1994, when they didn't have fancy things like cell phones or Beyonce. PS If you learn key improv concepts, it'll sharpen the skills you use as a creative professional each and every day. www.thinkimprov.com.
Clay Hebert
CEO, Chief Engagement Officer, Tribes Win, Dailysense.com
May 11, 2011
10am EST
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Clay Hebert

CEO, Chief Engagement Officer, Tribes Win, Dailysense.com


In the mood to whip up a business? Well, you can. Faster than you think. Meet Clay Hebert as he talks up a storm about how to make things happen. An idea farmer and incurable entrepreneur, Clay Hebert is founder & Chief Engagement Officer of Tribes Win, a New York-based digital marketing and innovation agency that teaches companies how to lead their tribes. A popular public speaker and business strategist, Clay has worked with companies of all sizes to improve customer engagement and experience. Before founding Tribes Win, Clay worked for ten years in consulting and marketing for Accenture, the world's largest consulting firm, creating and delivering innovative solutions for clients in the healthcare industry. An incurable entrepreneur, Clay is also the founder of Spindows.com, a video startup focused on speed networking in large organizations.In July 2009, Clay graduated from the most selective and unique MBA program in the country, a six month journey working directly with Seth Godin and eight other amazing people. He also writes a blog about marketing, innovation and social communication at DailySense.com. When he gets offline, he likes to cook, read, and play.
Dr. Bob Deutsch
Founder, Cognitive Anthropologist, www.brain-sells.com
May 4, 2011
10am EST
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Dr. Bob Deutsch

Founder, Cognitive Anthropologist, www.brain-sells.com


According to Cognitive Anthropologist, Dr. Bob Deutsch, if you want to be a good communicator, you have to understand people and life. If you can do that, you have a shot of making money and making magic at the same time: Just start with a sense of wonder about people - and the mystery of life as lived - and you'll be right on track. Meet Dr. Bob, a specialist in communication and culture who has worked on Pennsylvania Avenue, Madison Avenue and in the primeval forest. The Ad Club of New York calls him "a truly revolutionary thinker." After years of studying how people in many different cultures and countries create beliefs and attachments, he founded Brain Sells and now works with companies to reinvent how they conceive of, and assess, the mind and mood of their relevant publics in order to maximize the company's return on investment. His insights on human nature, the cultural moment and marketing have appeared in The Atlanta Journal-Constitution, The Chicago Tribune, The Boston Globe and The National Geographic Magazine - and on ABC's Nightline, Good Morning America & the PBS series, Rights & Wrongs. Go to www.brain-sells.com
Michael Margolis
Dean, Story University. Founder, Get Storied, Curator, Reinvention Summit, getstoried.com
April 27, 2011
10am EST
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Michael Margolis

Dean, Story University. Founder, Get Storied, Curator, Reinvention Summit, getstoried.com


How fascinating are you when you tell your own brand story?! Meet Michael Margolis. For the past decade, he's taught change-makers and innovators how to get others to believe in their story. Recently, Michael's interests got a bit more personal, exploring the dreaded About Me page and how we define ourselves through social media. As the Dean of Story University, Michael teaches online courses including The New About Me: how to reinvent your bio as a story. In 2009, Michael launched Get Storied, an education and publishing company on a mission to democratize storytelling. Michael also curates the Reinvention Summit, a virtual conference on the future of storytelling. His work and ideas have been featured in Fast Company, BrandWeek, PSFK, and Storytelling Magazine. His book, Believe Me: a Storytelling Manifesto for Change-Makers and Innovators is available on Amazon.com, or for free as a digital download. Find out more: www.getstoried.com
Ali Brown
Founder, CEO, Ali International, www.AliBrown.com
April 20, 2011
10am EST
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Ali Brown

Founder, CEO, Ali International, www.AliBrown.com


Ali Brown is fast becoming regarded as the voice for women and business success. As founder and CEO of Ali International, she has created a dynamic multimillion-dollar enterprise that is devoted to empowering women entrepreneurs around the world and was ranked in 2009's Inc. 500 list of fastest growing private companies in the nation. Since launching her first venture in her tiny NYC studio apartment in 1999, she has built a following of over 50,000 members in her online and offline programs. Ali has been featured as an expert in the New York Post, Investor's Business Daily, and on TV including Fox Business Network, ABC News Now, E!, and morning shows around the country. She was named one of 2010's Enterprising Women of the Year, one of Ernst & Young's Winning Women for 2010, and a winner of the Step Up Women's Network Commitment to Philanthropy award. Ali is also a regular contributor to Forbes.com and was recently named "The Entrepreneurial Guru for Women" by Business News Daily. Ali's philanthropic efforts were featured in the spring 2011 season finale of ABC's hit primetime series, Secret Millionaire. www.AliBrown.com.
Nancy Duarte
CEO, Duarte.com
April 6, 2011
10am EST
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Nancy Duarte

CEO, Duarte.com


Nancy Duarte is the quintessential visual storyteller. At the forefront of best practices for global business communicators, she's really, in fact, a conquistador who liberates the undiscovered, sets boundaries for safe play, and builds fortresses where dreams can be realized. For 20 years, Nancy has driven the vision and growth of her internationally respected design firm, which has created over a quarter of a million presentations. What's more, she's helped shape the perceptions of many of the world's leading brands and thought leaders. If you haven't already got your hands on her best-selling and award winning book, Slide:ology The Art and Science of Creating Great Presentations, it'll blow your eyes wide open. She continues to advance new forms of presentation through partnerships with innovative forums like TED and PopTech. Nancy serves as a TED Fellows committee member, is a 2009 Woman of Influence and 2008 Communicator of the Year. Nancy's next book Resonate: Present Visual Stories that Transform Audiences will be published by Wiley and in bookstores October 2010. Go to www.duarte.com. Make sure you spend time probing every corner. There's a spirit of generosity here when it comes to offering such massive high-quality content: It'll put a spring in your step. (FYI That's exactly what brilliantly branded sites do.)
Karen Karp
President, Karp Resouces, Karpresources.com
March 9, 2011
10am EST
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Karen Karp

President, Karp Resouces, Karpresources.com


Karen Karp is an enlightened entrepreneur. A broker in the public interest with an uncanny ability to creatively tie strands together to make a positive difference, she's also an innovator in the business of food. As a child, her punishment for misbehaving was to visit local farms with her father, a sales rep for the family's Long Island fertilizer company. It connected her to the land in ways that would, one day, set her future career course. She moved from studying art at college back to agriculture, and has emerged as influential voice for New York City's good food movement. Both the Mayor's office and the Speaker Quinn's office seek her counsel when it comes to food policy. Through her firm, Karp Resources, Karen has helped New York City schools procure locally grown food. She is organizing a regional supply chain to help bring fresh, local produce to a major New York City supermarket chain, and is overseeing the Green Cart initiative. For the past 15 years, she has helped City Harvest reach or exceed its targets to feed hungry New Yorkers. Her feasibility study and business plan for a New York City Wholesale Farmers' Market at Hunts Point for the NYS Department of Agriculture and Markets and the USDA set the gold standard for quantifying how to scale up production and distribution of local food in the U.S. Her real success is measured by her ability to change the way a wide range of people - corporate executives, school officials, distributors, and farmers - think about how food can be produced, processed and distributed, and how she encourages them to innovate. www.karpresources.com
Marc Koska
Global Visionary, Innovator and Educator, Marckoska.com
February 23, 2011
10am EST
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Marc Koska

Global Visionary, Innovator and Educator, Marckoska.com


Marc Koska is a global visionary who is changing the world. He's saving more than five millions of lives - and 10 million diseases prevented - through his design and charity. It all started back in 1984 when he read a newspaper article predicting the spread of HIV through re-using medical syringes. Appalled at the prospect of such an avoidable catastrophe, Marc decided to do something about it. Some 26 years later, his solution the K1, an Auto Disable (AD) syringe, not only physically prevents re-use, but can be manufactured inexpensively, by using existing machinery and is now under license to 14 global manufacturers. In 2006, he established The SafePoint Trust, a UK based not-for-profit, that produces hard-hitting, public information films. Marc now spends all his time working with SafePoint lobbying for legislation change at government level, spreading public awareness and ensuring adequate healthcare worker training is in force to complete the changeover to a safe healthcare system. For more inspiration, go to www.marckoska.com and www.safepointtrust.org.
Sarah Frank
Executive Producer & Media Consultant
February 16, 2011
10am EST
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Sarah Frank

Executive Producer & Media Consultant


Former President & CEO of BBC Worldwide Americas, Sarah Frank knows how to make things happen in the world of entertainment and educational media. For 30 years, she's steered the production and distribution of quality programming in the U.S. and the international television industry. Now she advises her corporate, private and non-profit clients on maximizing global opportunities from the exploitation of intellectual property. She's the executive producer of a variety of radio and television programming and educational projects, and her recent productions include a multi-part lifestyle series for public television; They Made America, a documentary series co-produced with WGBH, and a public radio documentary based on Sir Harold Evans' critically-acclaimed book. She is currently overseeing the development of a web-enhanced distance learning course on innovation for colleges & universities based on They Made America; and Innovators in America, a traveling museum exhibition and educational program. She began her television career as a member of the first team that sold Sesame Street around the world.
Jeff Shesol
Author, Partner, West Wing Writers, westwingwriters.com
February 9, 2011
10am EST
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Jeff Shesol

Author, Partner, West Wing Writers, westwingwriters.com


Jeff Shesol is an accidental speechwriter. In 1997, President Clinton read Mutual Contempt, Jeff's book on the Lyndon Johnson-Robert Kennedy feud, and invited Jeff to become a White House speechwriter. Jeff, at that point, had written exactly one political speech in his life. During his three years at the White House, Jeff became the Deputy Chief of Presidential Speechwriting and took the lead in drafting the State of the Union Address, the President's 2000 convention speech, and the Farewell Address. Jeff also helped lead the President's team of humor writers, a team that produced the Clinton comedy video, "The Final Days." Now, as a partner at West Wing Writers, one of the most prestigious firms in the country, Jeff joins us from Washington DC to share his secrets about the art of telling a story and the power of transforming an audience. His book, Mutual Contempt, a New York Times Notable Book and a Washington Post Critic's Choice was also called "the most gripping political book of recent years," by Arthur M. Schlesinger, Jr. Jeff continues to publish widely under his own byline, appearing frequently on television and radio. www.westwingwriters.com.
Liz Lange
Fashion Designer, Founder of Liz Lange Maternity, Liz Lange for Target, Completely Me by Liz Lange for HSN
January 26, 2011
10am EST
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Liz Lange

Fashion Designer, Founder of Liz Lange Maternity, Liz Lange for Target, Completely Me by Liz Lange for HSN


Meet Liz Lange. She's dressed every pregnant celebrity under the sun (Julia Roberts, Reese Witherspoon, Catherine Zeta Jones, Kelly Ripa, Vanessa Williams, Teri Hatcher, Brooke Shields, Gwyneth Paltrow.) She's the quintessential retail pioneer who first started designing a line for soon-to-be-mothers that hugged their expanding bellies when others were working to hide them. Stretch fabric was, clearly, her thing. Her business exploded into a multi-million dollar empire (she sold it in 2007.) She now has an entire maternity clothing department at every Target location and Target.com. She recently launched her first ever non-maternity line, Completely Me by Liz, sold exclusively for HSN.com. She is the author of Liz Lange's Maternity Style, speaks around the country to women's group and entrepreneurs. FYI Shopafrolic.com is her recently launched website/daily e-newsletter which she started with her sister, and it's all about women's fashion and shopping! Find out how Liz Lange created a totally irresistible brand. www.lizlange.com.
Sally Hogshead
Speaker, Author & Brand Innovation Consultant, SallyHogshead.com
January 19, 2011
10am EST
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Sally Hogshead

Speaker, Author & Brand Innovation Consultant, SallyHogshead.com


Can you actually articulate what's so fascinating about you, your brand or your business? If you can, you're ahead of the game. What's more, if you know your {F} Score, you're going to be more alluring and captivating to your audience than the rest of the pack. The best part? You're transforming the way you do business. Meet brand innovation leader Sally Hogshead. She's on a mission to help you tap into what makes you and your business fascinating, and then, how to leverage those innate qualities to make more persuasive marketing messages. At the forefront of her industry, Sally works with global brands to determine how to use their unique fascination triggers to form stronger bonds with consumers in a world with the attention span of a goldfish. As speaker, brand consultant and author of 'Fascinate,' she's on the cutting edge when it comes to the anatomy of fascination. OK. What makes you so fascinating? Take Sally's {F} Score Personality Brand Test www.SallyHogshead.com, follow Sally on twitter.com/sallyhogshead. Then, go buy her book.
Clay Hebert
CEO, Chief Engagement Officer, Tribes Win, Dailysense.com
January 12, 2011
10am EST
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Clay Hebert

CEO, Chief Engagement Officer, Tribes Win, Dailysense.com


Do you have a tribe? Are you leading your tribe? Meet Clay Hebert. He notices things. He has his finger on the pulse in a fast-moving world when it comes to people, brands and cultures. What's more, he knows how to create tribes for brands. After ten years at Accenture, he left corporate America and got his MBA from Seth Godin. Now as Chief Engagement Officer of Tribes Win, he's on a mission to help brands lead their tribes. He also started LinchpinKids.com to help celebrate kids who lead and solve interesting problems. (Do you know such a kid?) Right now, he's also working on a stealth new startup that he thinks will change the world.Find out more about Clay: www.dailysense.com.
Les Francis
Principal & Political Strategist, WashingtonMedia.com
January 4, 2011
10am EST
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Les Francis

Principal & Political Strategist, WashingtonMedia.com


As a highly-regarded policy and opinion leader in national political circles, Les Francis is an insightful strategist who knows what makes politics tick. As principal and senior political strategist with the Washington Media Group, Les is a communications specialist with extensive experience in both the private and public sectors. After a distinguished career in the world of public affairs, communications and advocacy, he was also deputy assistant to President Jimmy Carter and deputy White House chief of staff. In 1981, he launched his own business, The FMR Group, which was a pioneer in the grassroots-lobbying field. At different times in his career, he has also served as the Executive Director of the Democratic National Committee and the Democratic Congressional Campaign Committee. He is a frequent source for journalists as they cover or analyze current events. He has authored and co-authored articles for many of the country's leading newspapers, and has been a guest lecturer at several universities. www.washingtonmedia.com.
Mary van de Wiel
Brand Therapist, Zingyourbrand.com
December 29, 2010
10am EST
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Mary van de Wiel

Brand Therapist, Zingyourbrand.com


Brand Review, Anyone? You're counting the days before the New Year, right? You're taking stock, assessing your life, re-evaluating what you've accomplished in the last 12 months, and of course, you're determined to make 2011 the best year ever. But are you willing to take an Unofficial Review of your brand for the year? After all, your brand is sending out thousands of snippets of dialogue, conversations and clues about you and your business, whether you know it or not. So conducting your own Unofficial Brand Review is going to help you turn these around so you can create a more synergistic and congruent brand dialogue that will provoke and captivate your audience. Put this on your To Do List in the last few days of December and you'll land a clear spot in the psyche of your target market. www.zingyourbrand.com.
Dan Schawbel
Personal Branding Expert and Author, Me 2.0, PersonalBrandingBlog.com
December 22, 2010
10am EST
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Dan Schawbel

Personal Branding Expert and Author, Me 2.0, PersonalBrandingBlog.com


Dubbed 'a personal branding force of nature' by Fast Company, Dan Schawbel is totally immersed in a BRAND YOU WORLD. Ready to build your own personal brand and your company's brand so you can stand out and shine? Meet Dan Schawbel, the leading personal branding expert for Gen-Y and founder of The Personal Branding Blog which is now the #1 resource for personal branding online. Dan teaches you how to create your career and command your future, using the personal branding process, as outlined in Me 2.0. Find out how to position yourself for success, get known for your passion and expertise, and create a name for yourself. After all, in the digital age, your name is the only currency! Go to www.PersonalBrandingBlog.com for video podcasts, interviews with experts, insightful articles, research reports, games and much more.es and much more.
Mary van de Wiel
Brand Therapist, Zingyourbrand.com
December 15
10am EST
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Mary van de Wiel

Brand Therapist, Zingyourbrand.com


What's Your Personal Brand's Irresistibility Factor? Let's face it, all irresistible brands are hugely attractive and always get top marks across the board, right? More than ever, it makes sense - particularly for students right now - to get to work on enhancing their irresistibility factor in order to show up and stand out in this over-crowded and over-saturated environment. Of course, that's exactly what creating a personal brand can do for you. It's not only one powerful tool for getting ahead. It's a total game changer. In fact, you're going to want your brand to be totally irresistible and indispensable at all times. Hear my top five tips to rethink and reboot your personal branding efforts online and offline.
Carolina Fernandez
Financial Advisor, Entrepreneur
December 8, 2010
10am EST
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Carolina Fernandez

Financial Advisor, Entrepreneur


By day, Carolina Fernandez is a Financial Advisor. The rest of the time? She is Author, Artist and Serial Entrepreneur and currently working on her third book, What Color is Your Purse? It's a creative guide for women investors. It take an innovative, provocative approach to money management by examining the intersection of money and three integral determinants: gender, personality and psychology. This approach lays a framework for money management based on Modern Portfolio Theory in the context of these three, and creatively communicates the language of Wall Street so that women of all stripes finally understand money. Carolina's mission is to turn the paradigm of Wall Street and the way in which personal finance is currently communicated upside down, using her artistic sensibilities and in-the-trenches client interactions to communicate lessons in money management so that every woman understands what we can do with money: earn it, spend it, save it, invest it, and give it away.
Mary van de Wiel
Brand Therapist, ZingYourBrand.com
December 1, 2010
10am EST
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Mary van de Wiel

Brand Therapist, ZingYourBrand.com


How to Build a Potent Brand (Six Clues) It's just not enough to be brilliant. People must know and remember that you are. Let's face it, walking around feeling complacent and entitled because you know you're brilliant is not a viable strategy, right? So if you want to be known, remembered and recognized, it's critical you build a brand that not only positions you as brilliant - but as irresistible and indispensable, too. How do you do that? You create a potent brand. So how do you start building a potent brand? (We'll look at six ways here.) What's more, the the world is moving at a staggeringly fast pace. It's never been more important to get a grip on your brand's core values, what it stands for and why it's meaningful.
Jason Sadler
Entrepreneur, IWearYourShirt.com
November 24, 2010
10am EST
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Jason Sadler

Entrepreneur, IWearYourShirt.com


Jason Sadler hasn't always been wearing t-shirts for a living but he's always been creative. RIght now, he's living at the beach in Jacksonville, Florida which gives Jason the freedom to prance around in t-shirts 365 days out of the year with his Staffordshire Bull Terrier named Plaxico. It's the way Jason does business today and guess, what? He's way ahead of the curve. Jason has spoken at businesses, conferences, summits and universities around the US about entrepreneurship, making money with social media, social media and business, personal branding, advertising, marketing and sometimes unicorns. PS Jason started drawing on walls with crayons, possibly doing a small amount of graffiti and eventually graduating college with a degree in Graphic Design. In a former corporate life, Jason has worked with professional sports organizations, advertising agencies, online retailers and most recently co-owned his own web design company. Jason loves playing Scrabble, watching terrible movies (sometimes for 24 hours at a time), has been known to shoot a hoop of basketball or two and is an avid automotive enthusiast. Find him on www.iwearyourshirt.com.
Lisa Wexler
Radio Show Host, LisaWexler.com
November 17, 2010
10am EST
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Lisa Wexler

Radio Show Host, LisaWexler.com


Lisa Wexler wears many hats. From corporate lawyer to award-winning talk radio host and Gracie Award Winner, Lisa is the creator of The Lisa Wexler Show, which airs daily in the Fairfield County, CT/Metro NY areas from 4-6 PM weekdays on Cox Radio's AM 1400 WSTC/1350 WNLK. She is a recipient of the "2009 and 2010 Gold Coast Best Radio Personality," and co-author of the book, "Secrets of a Jewish Mother" which is out in book stores now. Find our more information about The Lisa Wexler Show, go to www.lisawexler.com.
Dana Rasumussen
HR Director, Banana Republic
November 10, 2010
10am EST
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Dana Rasumussen

HR Director, Banana Republic


Dana Rasmussen understands people. She is an assessor of talent and culture. Empathy is something she knows a lot about. Why? She is Director of Human Resources at Banana Republic NY. (FYI: At the time of our interview, Dana was HR Director at West Elm in New York City.) What's more, she wears several hats as organizational strategist and executive coach. She is a seasoned HR professional with over 12 years of experience in the retail, high tech industries and international companies which include Williams-Sonoma, Inc. Limited Inc., Oracle and Yahoo. Join us, ask questions and you'll get some of her best-kept secrets when it comes to how you land the job as well as how to conduct yourself in interviews. Clues? Passion, authenticity and connectivity are critical.
Ned Barrett
President & Chief Operating Officer, Direct-Logic.com
October 27, 2010
10am EST
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Ned Barrett

President & Chief Operating Officer, Direct-Logic.com


We all know the pace of growth and change in the social networking area is nothing short of staggering. Every day, marketers are being challenged to identify the best ways to utilize these media. There's one company leading the one-to-one marketing revolution™ and that's Direct Logic Solutions. Its President & CEO, Ned Barrett, shares how to get our heads around the challenges of social networking. What's more, how to create a distinct brand presence, voice and personality out there. What's the future look like for these social networks? And what should be top-of-mind for business owners and entrepreneurs when it comes to online marketing? And, for some biz leaders out there, how to change our mindset and embrace the social networks. Check out www.direct-logic.com.
Dr. Nick Morgan, Ph.D
Speaker, Author and Founder of PublicWords.com
October 20, 2010
10am EST
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Dr. Nick Morgan, Ph.D

Speaker, Author and Founder of PublicWords.com


If you want to raise your game, Nick Morgan, Ph.D is your man. One of the country's top communication theorists and teachers, his company, Public Words, helps people tell their stories. His latest book is Trust Me: Four Steps to Authenticity and Charisma, and today, you'll find out why every business leader needs authenticity more than ever before, why charisma is key to every business communication today, and why the art of decision making is largely an emotional process. Nick has been commissioned by Fortune 50 companies to write for CEOs & presidents. He has coached people to give Congressional testimony, to appear on the Today Show, and to take on the investment community. He has worked widely with political and educational leaders, and has also helped prepare keynote speeches for design conferences around the world.
Nick Stravs
EVP International Consulting EMEA, Weber Shandwick Switzerland, WeberShandwick.com
October 6, 2010
10am EST
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Nick Stravs

EVP International Consulting EMEA, Weber Shandwick Switzerland, WeberShandwick.com


Do you have a decidedly internationalist perspective? Or an agency entrepreneurial track record? Hear how Executive Vice President Nick Stravs brings a global management consulting focus to his multi-market client leadership practice at Weber Shandwick, one of the world's leading global public relations firms. He shares his ideas and insights when it comes to understanding and building relationships. Based in Geneva, Nick leads cross border strategic solution development and delivery for their Swiss and international clients. He is also one one of Shandwick's cadre of Global Client Relationship Leaders, with current leadership responsibility for Nestlé, the world's largest food company and Nespresso, Nestlé's fastest growing brand. Previously responsible for MasterCard, Nick brings a unique mix of political campaigning experience, an agency entrepreneurial track record, a decidedly internationalist perspective and a management consulting focus to his multi-market client leadership practice. Nick is also senior advisor for the Sochi 2014 Winter Olympics. Nick grew up in the coffee growing highlands of Papua New Guinea and Sydney.
Maggie Mistal
Radio show host, Career Coach, MaggieMistal.com
September 22, 2010
10am EST
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Maggie Mistal

Radio show host, Career Coach, MaggieMistal.com


CNN dubbed her 'one of the nation's best known career coaches' and today she's on the Hot Seat for a Brand Audit: Her name is Maggie Mistal, certified life purpose and career coach and host of "Making a Living with Maggie" every Friday at 4pm eastern on SIRIUS 112 and XM 157. Maggie's passion is her career consulting practice, working with individuals to identify their ideal careers and make meaningful career changes. Major corporations such as PepsiCo also seek Maggie's help in developing their employees and managers. Maggie has been quoted in The New York Times, The Washington Post, FoxBusiness.com, WallStreetJournal.com and the Boston Globe to name a few. You can find Maggie volunteering for Streetwise Partners using her career coaching services to help unemployed and under-employed New Yorkers. With her spare time, she sings cabaret and her show is aptly titled "Follow Your Dreams." She also shares her advice in a monthly Career Path column in Whole Living magazine and weekly online at WholeLiving.com.
George M. Beylerian
Founder, CEO, Material ConneXion and Culture & Commerce, MaterialConnexion.com
September 15, 2010
10am EST
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George M. Beylerian

Founder, CEO, Material ConneXion and Culture & Commerce, MaterialConnexion.com


George Beylerian is, as much as anyone, responsible for the coming of age of design in America. Whether as importer, retailer, curator, author, or general impresario, over the past 40+ years he has worked tirelessly to nurture and incubate design in the United States and abroad. Today, as founder and CEO of Material ConneXion and Culture & Commerce, Beylerian continues to shape the face of design and material innovation in the 21st century. His career is packed with bold initiatives (too many to mention in this space) but in 1994, Beylerian founded Culture & Commerce, a design consultancy widely recognized as today's leading design management agency in the U.S. From product design to boutique hotels, Culture & Commerce connects its designers (including Yves Behar, Dror Benshetrit, Milton Glaser, Sami Hayek, Piero Lissoni, MIO, Paola Navone, Philippe Starck, and Marcel Wanders) to a diverse array of projects. From limited collections for TARGET by Starck, MIO, and Hayek, and Rosenthal to the first designer mouse for Microsoft, Culture & Commerce continues to orchestrate some of today's most exciting design partnerships. In 1997, he founded Material ConneXion, and its unique Materials Library and Consultancy is today the world's leading global material consultancy and materials library. The consulting team advises clients in every area of design-from BMW and Target -on materials strategy, sustainability, performance and aesthetics.
Mark Rodgers
Managing Partner & Consumer Psychologist, Raw-US.com
September 8, 2010
10am EST
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Mark Rodgers

Managing Partner & Consumer Psychologist, Raw-US.com


Did you know most business owners rarely take a close look inside their brands? Don't miss consumer psychologist, researcher and creative strategist Mark Rodgers as he roams around the inner sanctums of business brands. He views every business as a highly-functional organism. By definition, that means your business brand wants to grow, expand and thrive. Are you creating the right conditions for that growth? Find out if your brand is functioning effectively (or perhaps dysfunctionally.) As managing partner of Raw branding agency in NYC, Mark enjoys the process of brand-building, from scouring the consumer landscape for unique and differentiating insights to helping creative teams and clients arrive at successful, revenue driving ideas for brands. Formerly the President of Blue Marlin USA, Mark has also worked as a senior executive in a number of highly influential branding agencies, including Pearlfisher, Landor Associates, JKR and Coley Porter Bell, with clients as diverse as Audi, Bausch & Lomb, Hewlett Packard, Hershey Foods, Sony Ericsson, GAP, Unilever and more. Check out his site: http://raw-us.com.
Laura Belgray
Owner, CEO, Creative Director, TalkingShrimp.com
September 1
10am EST
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Laura Belgray

Owner, CEO, Creative Director, TalkingShrimp.com


Do you know how to stop people in their tracks? Well, Laura Belgray knows. She's an expert attention-grabber and rule-breaker. She is owner, CEO, Creative Director, VP of Iced Coffee (and Everything Else) at her NY-based company, Talking Shrimp, Inc. For fifteen years, she's created attention-grabbing, award-winning branding and advertising (aka promos) for major networks including NBC, Nickelodeon, Bravo, USA, TV Land, TBS, and many more. In 2008, she formed Talking Shrimp, a go-to resource for copy and creative services. Talking Shrimp continues to serve up killer scripts and concepts for TV promos, but also provides web copy and other nuggets of writing for a range of entrepreneurs, companies, and regular folk. Today, her greatest challenge remains turning off the TV so she can write stuff for TV. Check Laura's site now: http://talkingshrimp.com.
Laetitia Wolff
Design Brand Strategist, FutureFlair.com
August 25, 2010
10am EST
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Laetitia Wolff

Design Brand Strategist, FutureFlair.com


When did you last challenge your brand? Or dared to take risks or play with ideas that clash? Take some clues from French-born design brand strategist Laetitia Wolff, founder of futureflair, a NY-based strategy firm that provides a critical eye on all things visual. You'll find out how to shape creative ideas based on collaboration, put them into inter-disciplinary perspective and make them work to trigger new inspiration. For the past two years, Laetitia has been consulting on intellectual branding, communication strategy and programming at Parsons, the New School for Design. With a masters degree in literature from the Sorbonne University, a marketing & communications MBA from the Institute of Political Science in Paris and a museology degree from NYU, she's worn many hats: Editorial Director of both Surface and Graphis magazines, where she revamped the voice and vision of those publications; exhibitions director at the New York Art Directors Club; manager of the renowned Italian designer Gaetano Pesce's retrospective at the Pompidou Center. Photo credit: Sarah Shatz
Dr. Cheri Florance
Brain Scientist, Speaker, Author, eBrainLabs.com
August 11, 2010
10am EST
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Dr. Cheri Florance

Brain Scientist, Speaker, Author, eBrainLabs.com


"Entrepreneurs are a special breed: Their brains are among the brightest and the boldest." - Dr. Cheri Florance, President, CEO of Brain Engineering Labs, (better known as BrainDr on Twitter) is an expert in the world of brain science. "The way we use our brains affects everything we do." Recognized globally for enhancing the lives of hundreds of children, including her own son, as well as adults suffering from treatable communication disorders, Dr. Florance talks about why w falling in love with our brain is so important. (Sadly, we take it for granted.) Our brains, after all, affect how we communicate, learn, perform in school, at work and in life. With a dual doctorate in speech/hearing science and psychology from Ohio State University, she earned the coveted career development award from the National Institute of Health on Brain Engineering. She is recipient of the Distinguished Service to Mankind Award from Muskingum College.
Jai Jai Ramsey Greenfield
Founder, Harlem Vintage, HarlemVintage.com
July 14, 2010
10am EST
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Jai Jai Ramsey Greenfield

Founder, Harlem Vintage, HarlemVintage.com


How does an accomplished entrepreneur with experience in finance, operations, management and marketing make the leap to being founder and managing partner of a successful portfolio of Manhattan-based wine related business brands? Hear Jai Jai Ramsey Greenfield talk about Harlem Vintage (an award winning retail store); Nectar Wine Bar (recognized by Time Out Magazine in 2009 as one of the best new wine bars in NY) and Greenfield Consulting, a strategic marketing and advisory firm whose clients include a venture-backed airport concessions wine bar. Jai Jai has been featured in The Wall Street Journal, Daily News, CNN, BET, and TVOne. In a former corporate life, working in investment banking, equity sales and trading at Smith Barney, Goldman, Sachs, and Morgan Stanley, Jai Jai has a different story to tell! With an MBA from the Kellogg Graduate School of Management, and a BA in Accounting from the Wharton School at the University of Pennsylvania (and too many awards, board member positions to mention here), you're going to get her best-kept secrets when it comes to making that leap.
Carol Evans
President & Founder, Working Mother Media, CEO of Diversity Best Practices, WorkingMotherMedia.com
July 7, 2010
10am EST
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Carol Evans

President & Founder, Working Mother Media, CEO of Diversity Best Practices, WorkingMotherMedia.com


Carol Evans is a highly-acclaimed advocate/speaker on the advancement of women, work-life balance, barriers facing women of color and leadership. She is the president of Working Mother Media and CEO of Diversity Best Practices, divisions of Bonnier Corp. When she founded Working Mother Media by acquiring Working Mother magazine and the National Association for Female Executives (NAFE), she became the first mom to own Working Mother. She grew the magazine from $100,000 to $14,000,000 over the next decade, and in 1986, she founded the Working Mother 100 Best Companies, still the most important workplace benchmark in the country. In 2006, Working Mother Media acquired Diversity Best Practices (DBP). Carol serves as Vice Chairman of the Board of the March of Dimes, she's won numerous awards (too many to mention here), and has appeared on every major talk show. Her award-winning This is How We Do It: The Working Mother's Manifesto, published in 2006. Listen to the way she does business!
Beth Schoenfeldt
Entrepreneur, Co-Founder, Collective-E.com
June 30, 2010
10am EST
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Beth Schoenfeldt

Entrepreneur, Co-Founder, Collective-E.com


Beth Schoenfeldt has been a friend and mentor to entrepreneurs around the world for over ten years, contributing to the launch of thousands of businesses. Beth is the co-founder of Collective-E, a unique Entrepreneurs Agency & Brand Community, and with a reputation for being an expert on starting and growing businesses, some of the world's top media outlets rely on her for her insights: Time Magazine, the Wall Street Journal, the New York Times, the Today Show and MSNBC. After graduating from Texas A&M with a Bachelors Degree in Finance and an MBA from Columbia University, Beth developed marketing/sales programs for international brands before going on to establish the highly successful learning solutions company FLOinc. This lead to her co-founding Ladies Who Launch (LWL), which grew to over 53 cities and over 50,000 members. Beth left LWL to found Collective-E in 2008.
Rony Zibara
Partner, Director of Innovation, Fahrenheit-212.com
June 23, 2010
10am EST
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Rony Zibara

Partner, Director of Innovation, Fahrenheit-212.com


Fahrenheit 212 Innovation Director Rony Zibara embodies cultural fusion. Born in Beirut, raised in Canada and nurtured by France, Rony is not only trilingual, but also able to conceive and express ideas with an empathic, global perspective drawn from firsthand experience. Rony transforms his passion for understanding consumer behavior, market forces and trends into provocative new products, services and brands. He's especially attuned to developing innovations that emotionally connect with target audiences. A born entrepreneur, Rony launched a grass-roots innovation discipline which ultimately merged with FutureBrand where he served as Executive Creative Director of North America. Prior to working agency-side, Rony was Creative Director for Loblaws, the revolutionary Canadian retailer. There he launched hundreds of products and helped develop President's Choice. Don't miss this multi-cultural innovator!
Simon Sinek
Speaker, Author, Start With Why, StartWithWhy.com
June 16, 2010
10am EST
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Simon Sinek

Speaker, Author, Start With Why, StartWithWhy.com


Author of Start With Why, Simon's teachings are about helping more people learn to become more effective, more efficient and more inspiring by discovering how to start everything they say and do with WHY. Simon believes that if we inspire people to do the things that inspire them, one day, we will stand shoulder to shoulder and together, change the world. A good example of multicultural fusion, Simon is a sought-after speaker, global entrepreneur and marketing consultant. He has been invited to talk about the 'Golden Circle' across the US and around the world from small businesses to corporations, members of Congress to foreign ambassadors, non-profits and the Pentagon to Hollywood. Hear Simon share his extraordinaryly personal journey about discovering his WHY, and his ideas about how to think, act and communicate differently in your world.
Shirley Moulton
Business Visionary/Entrepreneur, Founder of Academi of Life
May 26, 2010
10am EST
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Shirley Moulton

Business Visionary/Entrepreneur, Founder of Academi of Life


Shirley Moulton clearly focuses on making the world a better place. As President & CEO of Tuck Shop, LLC, a holding company for several personal, corporate growth and well-being companies founded in 2005, her fundamental belief is that people should be happy: "There is no joy in living without joy in work." Shirley believes that corporate growth is dependent on happy employees delivering superior products and services resulting in happy customers. Shirley is the former CEO and co-founder of Universal Solutions, Inc. (USI), a multi-million dollar Information Technology consulting firm whose sole purpose was to help clients more effectively and efficiently run their businesses by optimizing the use of advanced technology.
Ann Convery
Founder, "You're So Brilliant! Why Don't They Buy?" YoureSoBrilliant.com
May 19, 2010
10am EST
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Ann Convery

Founder, "You're So Brilliant! Why Don't They Buy?" YoureSoBrilliant.com


Ann Convery is an international speaker, seminar leader, trainer and author, and her popular program, "You're So Brilliant! Why Don't They Buy?" enables her clients around the world to generate up to hundreds of thousands of dollars in business within weeks. If you start seeing eyes glaze over when you talk about what you do, then Ann Convery has all the answers! She offers private training and seminars on speaking, small business marketing, product training and attracting more money in business.

For 18 years, Ann has prepared clients in the fields of politics, medicine, law, business, health and beauty for Oprah, CNN, 60 Minutes, The Wall Street Journal, The New York Times, Time, Newsweek, Vogue. What's more, Ann speaks and trains for corporate and private groups around the globe.
Debbie Weil
Author, Speaker, Social Media Expert, DebbieWeil.com
May 12, 2010
10am EST
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Debbie Weil

Author, Speaker, Social Media Expert, DebbieWeil.com


Author, speaker, corporate blogging expert and social media consultant, Debbie Weil talks about why your blog should be the hub of any social media marketing strategy. What's more, Twitter, Facebook, YouTube and LinkedIn are the most important outposts for any organization (large or small). Named one of the Most Influential Women in Technology in 2010 by Fast Company, Debbie Weil has helped clients such as GlaxoSmithKline and the American College of Radiology embrace and execute social media marketing. She is also a sought-after speaker and consultant who shows clients how to leverage a blog as a powerful social media hub. A card-carrying member of DC's Digerati for over 20 years, she has been blogging since 2003. She is also the producer of the popular cupcake event series, Sweets and Tweets.
Ann Sachs
Creative Collaborator, SachsMorganStudio.com
May 5, 2010
10am EST
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Ann Sachs

Creative Collaborator, SachsMorganStudio.com


If you're looking for a paradigm shift in the way you think about your business, Ann Sachs' newest venture, Theatrical Intelligence™, is going to offer you the inspiration you need. It's a process she has developed that uses theater concepts to bring creativity into the workplace, and she's currently writing a book on the subject. A professional actor for 25 years, Ann joined Roger Morgan in 1992 in what is now Sachs Morgan Studio, a leading Theater Design company in this country. Ann made her Broadway debut opposite Frank Langella in the Tony Award-winning Dracula, played dozens of leading roles on Broadway, Off-Broadway, and in premieres of countless plays. Since 1998, Ann has been a member of the Women Presidents Organization (WPO), serves as Chapter Chair of two WPO Chapters in NYC and was honored to receive the 2008 Lifetime Achievement Signature Award from the National Association of Women Business Owners in NYC.
Elaine Pofeldt
Writer, Editor and Online Editorial Consultant
April 28, 2010
10am EST
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Elaine Pofeldt

Writer, Editor and Online Editorial Consultant


Since 2007, Elaine Pofeldt has been straddling two worlds. She's a freelance writer and editor. What's more, as an online editorial consultant creating compelling, high-traffic website for her clients, Elaine has leveraged her experience in building FSB.com to 2-to 5-million page views a month, and the #2 site in Google after the U.S. Small Business Administration! Elaine writes a blog for TheAtlantic.com about small business, and her latest posting is "The secret to entrepreneurial endurance!" In a former corporate life, Elaine spent eight years at FORTUNE Small Business magazine. Most recently as a senior editor at FSB, Elaine was twice nominated for the National Magazine Award for her features, and she founded the magazine's business plan competition. She's been published in Forbes, E Magazine, CBS Moneywatch, Crain's New York Business, Good Housekeeping, Working Mother,and Publishers Weekly and has appeared on MSNBC's "Your Business." Plus heaps more. Don't miss Elaine's unusual perspective on all things entrepreneurial.
David Johnson
Business Analyst & Wall Street Veteran
April 14, 2010
10am EST
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David Johnson

Business Analyst & Wall Street Veteran


David Johnson knows business inside and out. He's a highly-acclaimed and respected business analyst and Wall Street veteran, and considering he's been a fixture on local and national media for 30 years, we're going to coax out some his best-kept secrets about leadership, why some CEOs land in the spotlight more effortlessly than others and what he'd dare business leaders to do today to make a difference in the world. David's energy is boundless. As CBS Radio-KRLD's Business Analyst since 1980, David broadcasts approx 85 business reports each week on the station. He co-anchors "The Nightly Business News" and can be heard twice daily state-wide on the Texas State Network and evenings on the interview program "David Johnson's CEO Spotlight".
Mignon Espy
Entertainment Executive, Grey Science
April 7, 2010
10am EST
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Mignon Espy

Entertainment Executive, Grey Science


Mignon Espy is a leading entertainment executive at the forefront of her industry and a truly inspiring and motivating force. Dedicated to the success of her artists throughout her career, Mignon is a natural, of course, when it comes to the world of branding. Being immersed in the music business steering sales, strategic marketing and creative promotion at the highest levels, it's no wonder she's passionate about brands after working with Stevie Wonder, LL Cool J, Bon Jovi, Jay-Z, Lionel Ritchie, Ludacris, Mariah Carey, and many more. You're not going to want to miss Mignon's passionate and gutsy insights about branding YOU beyond business.
Brian Collins
Chairman & Chief Creative Officer, Collins1.com
March 31, 2010
10am EST
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Brian Collins

Chairman & Chief Creative Officer, Collins1.com


Brian Collins is Chief Creative Officer of COLLINS:, a design & innovation firm dedicated to inventing brand experiences and communications that shape companies and people for the better. Prior to COLLINS:, Brian was Chairman & Chief Creative Officer of the Brand Integration Group (BIG) at Ogilvy & Mather. Collins sees brands as the ideal platform for leading the way. Now, more than ever, people want good in their lives and to do good in the world. Brian's clients have included Coca-Cola, CNN, Levi Strauss & Co., American Express, Microsoft, Motorola, Mattel, IBM, Amazon.com, MTV and Target. What's more, he speaks globally on design and innovation including at the World Economic Forum in Davos, Switzerland, and is a member of the Forum's Global Agenda Council. Don't miss this quintessential storyteller.
Ivan Schwartz
Artist, Sculptor, Founder of Studioeis.com, President of Innovators in America
March 24, 2010
10am EST
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Ivan Schwartz

Artist, Sculptor, Founder of Studioeis.com, President of Innovators in America


Design thinkers are a rare breed. It's what innovative organizations crave today and it's a matter of thinking differently about your biz. One design thinker is Ivan Schwartz, artist, sculptor, innovator, visual storyteller and a true New Yorker. Founder and Creative Director of highly-regarded StudioEIS, he has steered the 3D design studio, along with his brother Elliot, to be at the forefront of sculptural storytelling in the world. Ivan talks about how to wear both both hats as business leader and artist, the rewards of venturing into new territory and the thrill of connecting the dots (and opportunities) in this economy.
Dalia Fahmy
Freelance Journalist
March 17, 2010
10am EST
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Dalia Fahmy

Freelance Journalist


Dalia Fahmy is a Brooklyn-based freelance journalist who has been writing about other people since she was seven years old. Dalia says it's a way to suck up some of the energy of people who lead much more interesting lives! These days she writes mostly about companies large and small, and she's fascinated with how one person's creative thought can turn into a thriving business. Tune in to hear this global writer's insights and keen observations about people, business and brands!
Megan Kent
Founder, BrandSynchronicity.com
March 10, 2010
10am EST
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Megan Kent

Founder, BrandSynchronicity.com


What's one of the best-kept secrets to creating a successful business? Top brand strategist and author of soon-to-be-published Brand Synchronicity, Megan Kent talks about how to get your brand in alignment with the natural wiring of the brain. Megan's at the forefront of all things neuroscience so you'll find out how to create intuitively satisfying customer experiences for your brand. Plus the latest findings in conscious (and subconscious) ways of doing biz. Once you get your head around your own brand's synchronicity, you're on your way.