Unedited Bio: Mary van de Wiel (Aka Van)

As Founder, CEO and creative brand therapist of Zing Your Brand, an off shoot of A New Brand Landscape & Co. Mary van de Wiel (aka Van) is better known as master brand provocateur when it comes to breaking the rules. Van brings her highly-individualistic Zing methodology to help entrepreneurial thinkers and business leaders reshape the vision of their brands and business so they can create an exhilarating and profitable business.

As a champion of brand storytelling, she defines, positions and revitalizes brands so they flourish, soar – and land a spot on the new landscape for the 21C. It’s a matter of survival in this tough market, and it’s the best way to show up, stand out, stake out your territory and increase your visibility.

A passionate speaker and advocate of shifting brand perspective, Van helps business leaders create brands that are bolder, more provocative, masterful and confident. What’s more, their organizations become more visible, profitable and productive.

Before launching A New Brand Landscape & Co. in 2007, Van established an award-winning independent branding and design agency with offices in New York and Sydney, Australia (1991-2005). Clients included Fortune 500 clients in the USA, China, Southeast Asia and Australia. As CEO and Chief Creative Officer, she established the agency’s global start-up discipline where she led the brand campaigns of the Macau International Airport in China, People Weekly Magazine in Australia and the National Constitution Center in Philadelphia. Other agency clients included Conde Nast, American Airlines, Coty, Hearst, The Museum of Modern Art, NY, Sony, Time Inc., Zurich Group and Rupert Murdoch’s News Corporation.

Best known for her global marketing expertise in brand storytelling and image development, Van’s creative insights, peripheral vision and passion are exactly what entrepreneurs crave to make their brand dreams come true – particularly when it comes to landing a coveted, spot on the new brand landscape in the 21C.

A Dutch sea captain’s daughter, award-winning visual thinker, and professional brain stormer, she’s infused the industry with her signature style and innovative thinking.

A good example of culture fusion, Van was born in Maracaibo, Venezuela, lived in Canada, The Netherlands, Sydney, Australia, and then New York. When she’s not making brand dreams come true, you’ll find her boxing at Gleason’s Gym in Brooklyn. Van lives near the Brooklyn waterfront with her artist husband.

A New Brand Landscape & Co. offers coaching, teleseminars, audio programs, and other resources to help entrepreneurs tap into the value and power of their own irresistible Zing factor so they can embed it in their brands and stand out in this competitive market. To find out more, or sign up for Van’s popular What’s Your Zing ezine, go to www.zingyourbrand.com

Corporate Branding: MaryvandeWiel.com
Entrepreneur Branding: Blog & Website: ZingYourBrand.com
Twitter: www.Twitter.com/MaryvandeWiel
LinkedIn: LinkedIn.com/MaryvandeWiel
Facebook: Facebook.com/MaryvandeWiel
Brand Re:Invention Summit: BlahtoZingSummit.com

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n. zing (i) That unmistakable spark that makes a person or business stand out. With it, your brand is unique. Unforgettable. Persuasive. Without it? Dead Brand Walking.
v. zing your brand (i) What I do. I can tell in an instant what your brand is missing, and how to bring it to life.
n. master of zing (i) A total pro at turning heads and attracting business (ii) What you'll become if you work with me.
"Thanks to you, our latest brand marketing campaign had a huge 11.7% click-through-rate. We’re still absorbing your big-picture thinking, prioritizing your ideas. You are an inspiration...." Andrew Stephenson
Wildlight Photo Agency
www.wildlight.com.au