Unedited Bio: Mary van de Wiel (Aka Van)

As Founder, CEO and creative captain of Zing Your Brand, an off-shoot of A New Brand Landscape & Co., Van is better known as master brand provocateur when it comes to challenging clients to show up (like they mean it.) She brings her highly-individualistic methodology to help business leaders and entrepreneurs reshape the vision of their brands and business so they can create more credibility, influence and profitability.

As a champion of brand storytelling, she re-defines and revitalizes brands so they flourish, soar – and land a spot on the new landscape for the 21C. It’s a matter of survival in this tough market, and it’s the best way to stand out, stake out your territory and impact the bottom line.

A passionate speaker and advocate of shifting brand perspective, Van helps leaders and executive teams create brands that are bolder, more provocative, masterful and confident. What’s more, their organizations become more visible, profitable and productive.

Before launching A New Brand Landscape & Co. in 2007, Van established an award-winning branding and design agency with offices in New York and Sydney (1991-2005). Clients included Fortune 500 clients in the USA, China, Southeast Asia and Australia. As Chief Creative Officer, she established the agency’s global start-up discipline where she led the brand campaigns of the Macau International Airport in China, People Weekly Magazine in Australia and the National Constitution Center in Philadelphia. Other agency clients included Conde Nast, American Airlines, Coty, Hearst, The Museum of Modern Art, NY, Sony, Time Inc., Zurich Group and Rupert Murdoch’s News Corporation.

A Dutch sea captain’s daughter, award-winning visual thinker, and professional brain stormer, she’s infused the industry with her signature style and innovative thinking.

A good example of culture fusion, Van was born in Maracaibo, Venezuela, lived in Canada, The Netherlands, Sydney and then New York.

Corporate Branding: MaryvandeWiel.com
Entrepreneur Branding: Blog & Website: ZingYourBrand.com
Twitter: www.Twitter.com/MaryvandeWiel
LinkedIn: LinkedIn.com/MaryvandeWiel
Facebook: Facebook.com/MaryvandeWiel
Brand Re:Invention Summit: BlahtoZingSummit.com