Are you aware there’s an invisible link between your brand and the money in your bank?

The most successful companies today know what that is, and they’re clearly doing something that others aren’t doing.

Find out what’s that invisible link in this ‘roll-up-your-sleeves’ Lab session!

WHAT? The NY Brand Lab is opening its doors to a special four-hour morning session, The “Money’s in the Brand”, a ‘work-in-progress’ Lab environment for only 15-18 savvy business people where we will work on turning each brand into a money-making machine.

The NY Brand Lab is unlike any other workshop I’ve ever been to in New York City. This is about responsible business building, and it’s a crucial part of the business that I was not taking seriously. Now I’m aware of a whole new world. My business brand needed this wake up call!

Smita Paul
Social Entrepreneur, Creative Director
www.IndigoHandLoom.com

WHEN? Tuesday, June 29    TIME: 8:30am-12:30pm.

WHERE? The NY Brand Lab takes place in Zing Your Brand’s loft in DUMBO, only two blocks from the Brooklyn Bridge, right near the waterfront. That’s 55 Washington Street, Suite 400 on the corner of Water & Washington Streets.

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TOPIC: THE MONEY’S IN THE BRAND

How to Tap into the Invisible Link between your Brand and The Money in your Bank with Mary van de Wiel, Chief Brand Maker, Zing Your Brand & Jamie Johnson, Chief Profit Maker, Jamie Johnson Consulting & Recruiting.

THE BRANDS MAKING THE MOST MONEY TODAY KNOW SOMETHING OTHERS DON’T.
All the good brands (Apple, Nike, Starbucks) know there’s an invisible link between their brand and their financial success. What’s the secret? They know how to make their customers feel like you’re talking to them — personally, every time. The deeper the relationship, the more they’ll spend. (Guess what? That’s why they become fans for life.)

After attending this insightful, info-packed presentation, you’ll have a much clearer idea about your business brand’s emotional and financial IQ. Here’s what you’ll find out:

BRAND POWER

• How your brand can make money for you, instead of shooting you in the foot
• How to check your Brand’s Pulse and Emotional IQ
• The 5-Step Brand Intelligence Methodology that taps right into your market’s emotional power
• The 7 top qualities of an irresistible brand with proven ROI
• How to create super-caffeinated brand affinity

MONEY POWER

• How to create a spike to your brand’s ability to make money
• How to supercharge your profitability (and stop leaking profits)
• How to get paid the most for your product or service (What’s your financial IQ?)
• The art of choosing which products or services are the most profitable (or not)
• Infrastructure secrets that will save you thousands of dollars (and keep your eye on the business)

Join us, get inspired and find out how to position your brand to become a money-making machine in any economy.

My life can be divided into two phases: before and AFTER meeting Van at The NY Brand Lab. She helped me gain a clarity with my business and my brand that I hadn’t dreamed possible.

Megan Kent
Founder, Brand Synchronicity
www.BrandSynchronicity.com

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BONUS # 1: Three lucky people will get the chance to get on the HOT SEAT for Van’s popular Brand Audit session. Walk away knowing what kinds of subliminal ‘Go Away’ messages are popping up across all your marketing communication, and learn how to reverse them!

BONUS #2: Everyone who signs up has a 15-minute private consultation with Jamie and Van before the Lab session on 6/29. That’s so we can both get a sense of exactly where you’re at with your biz, and what you’re looking for so the “Money’s in the Brand” will bring you the answers you’re looking for.

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WHAT’S THE FEE? For the four-hour Lab session, it’s $197.

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WHO IS TALKING?

Mary van de Wiel (aka Van), Chief Innovation Officer of Zing Your Brand and founder of The NY Brand Lab is an expert on using and understanding the power of branding to dramatically increase sales. As a highly-creative global Brand Maker, her passion is teaching business people how to avoid falling into the trap of ‘Dead Brand Walking.’ She teaches clients how to create a more powerful and meaningful emotional connection with their audience, offers a caffeinated jolt to their brand’s irresistibility factor, and that’s one that impacts the bottom line. She created the 5-Step Brand Intelligence Methodology, and her popular “Brand Audit” is based on her belief that has managed to teach hundreds of business people realize, “Are you sending out ‘Don’t Buy’ Signals, Or Not?” to their audience.

In a former corporate life, Van founded an award-winning branding agency with offices in New York and Sydney, Australia (1992-2005), and as Chief Creative Officer, she led the global brand campaigns for Fortune 500 clients in the US, Australia, China and Southeast Asia. To see her global campaigns, go to www.MaryvandeWiel.com.

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Jamie Johnson is a Chief Profit Maker and independent advisor to creative businesses. She works with firms to manage and refine the components of a healthy, profitable business that generates buzz and revenue — including everything from HR, Marketing, Licensing, Cash Management to IT and Administration. Creative businesses can focus on what they prefer to do — and do best: Create!

Jamie founded her consulting company following nearly 20 years of experience in managing world-class interior design firms. After managing Bunny Williams Inc. for 11 years during its transformation into the leading interior design firm it is today, she went on to become Chief Operating/Chief Financial Officer of Gomez Associates/Mariette Himes Gomez, Inc. and then Thad Hayes, Inc. She also worked in product management with internationally-recognized licensed brands at L’Oreal and Revlon. Jamie has a Masters in Business Administration in Marketing and International Business from New York University Stern School of Business.

WHAT’S THE ACTUAL EXPERIENCE @ THE NY BRAND LAB?

The business of branding and generating revenue is a complex one. It’s not only about managing perceptions and expectations. It’s about going deeper and creating meaningful and powerful connections with your audience. That’s why I keep numbers at The NY Brand Lab small. (Only open to 15-18 people max.)

I know what happens when a small group of smart people put elbows on the same table and get to work. It’s a highly-energized dynamic and only works with motivated, smart and mindful individuals.

What’s more, you and your business brand and money issue get a lot of attention and focus. You’ll come out of the Lab experience with your ‘brand’s point of pain’ addressed to the fullest, and you’ll be ready to jump start your business in a totally new and energized way.

The NY Brand Lab provides a high level-crash course that can change any brand’s life. The result? High energy, fast-paced brainstorming sessions along with individual one-on-one attention. I’ve been in business for 25 years, and The NY Brand Lab opened my eyes to a new perspective. I’m a believer in continuous education but this program went beyond education, it was a wonderful burst of energy and worth far more than I could have imagined!

Ilene Shaw
CEO
www.Pure-Environment.com

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WHAT ARE THE BENEFITS?

You create a stronger emotional connection with your clients. You boost your bottom line. You understand that invisible link between your brand and your financial success. You can raise your visibility and credibility factors. You stop your brand from leaking profits. You understand how to connect with your audience in totally different way. You’re better at managing your audience’s perceptions of your business. You now have a better grasp on your business brand’s emotional IQ and financial IQ. Critical to moving forward in this economy.

I am a NY Brand Lab grad and proud to yell that outloud! We’re a highly recognized name in our field, and I wanted to learn from other creative, passionate executives and entrepreneurs about what their experiences have been like in terms of growing their brands.

Beyond all the tangible benefits and tools Van provided, the process has been revealing and one I will revisit regularly to keep my brand in check. Asa result, I now have a solid connection with a small group of highly-informed people with a better idea of my role and the work my companies perform.

Elizabeth Davis
Founder & Executive Director, EAD & Associates, LLC
www.EADAssociates.com

WHY NOW?

Following the successful Brand Reinvention Summit last year, and two NY Brand Labs earlier this year, I was hearing that many of you wanted to continue the Brand Dialog — but this time — face-to-face around the issues of money.

This tough economy demands a different thinking about your business. And, that’s one of the best things about The NY Brand Lab. We get to work together. We put elbows on the table and roll up our sleeves and make things happen. I’m delighted to have Chief Profit Maker Jamie Johnson co-hosting this Lab session. I know she’s going to be hugely inspiring and revealing about all things around money and business.

Van’s Brand Lab sessions were insightful, playful, spontaneous! It’s a great opportunity to spend quality time thinking about your own brand and how it’s perceived in the outside world. Van brings her years of experience, her keen sense of design and messaging, and is able to coax BIG ideas from her group.

Nan Shipley
Real Estate Broker, Rand Realty
www.Randny.com

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Here’s How The NY Brand Lab Works

• We meet at The NY Brand Lab at 8:30am — 12:30 on Tuesday, June 29th
• Everyone around the table gets the chance to talk about their brand’s particular ‘money point-of-pain.’
• You get one-on-one feedback from a global Branding Expert and a Profit Maker as they address the critical issues around your brand and it’s money-making capability
• You get insights and actionable ideas about how to kick start your brand so it’s working in your favor, and close that ‘money gap’
• You get to refresh and revitalize the way you think and talk about your brand and your financial success
• You get to ‘test’ new ideas and concepts with the group
• You get to feel more empowered and confident that your business brand is doing what it’s meant to be doing. Leaking profits is not an option
• Just like a Master Class, you’re in a unique environment where you’re getting individual instruction, insights and ideas.
• You’re part of am intensive, personal, upfront and results-driven experience. (Nothing quite like it.)

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Where Do We Meet In New York?

• Here’s the address: 55 Washington Street, Suite 400, DUMBO, Brooklyn New York 11201, right in the shadow of the Brooklyn Bridge
• Quick and easy access by subway A/C/1/2/ and F. (More detailed directions to come later)
• This is the site of The NY Brand (only two blocks from the Brooklyn waterfront) and it’s part of a larger 15,000 sq.ft. 2D-3D design/sculpture loft studio.

The NY Brand Lab has been an empowering experience for me. It helped me regain control of my brand. So, Van, you gave me a gift: You gave me back my brand.

What’s more, The NY Brand Lab was a safe and fun place for me to air my brand laundry issues! Before that, I had this big bundle of problems and didn’t know how to tease it out let alone find a solution. In fact, I felt I was given a sanctuary to figure it all out.

Laura Allen
CEO/President, Vision Education & Media
www.vemny.org

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Here’s What You Get

• A four-hour roll-up-your-sleeves morning session with two New York-based experts in business branding and profit making
• A 15-minute complimentary one-on-one telephone call with each expert before the 6/29 session to make sure we get to the bottom of your brand’s ‘pain’ — and fix it. As soon as you sign up, I’ll send you schedule options re booking the call.
• The opportunity to meet other like-minded entrepreneurial business thinkers, and get tremendous support for your ideas. Whether you are coming up with a new product or service, or re-inventing your current business model, The NY Brand Lab acts like a mini focus group. Instant feedback. Instant support and exchange of ideas.

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What Happens After I Sign Up?

Within 48 hours, we’ll email you The NY Brand Lab’s ‘The Money’s in the Brand’ Prep Document. You’ll need to answer the questions and email back to us before the Brand Lab starts. Be as honest as possible because your answers and comments are going to be key to us getting our head around your particular brand/money issues. All answers are totally confidential, needless to say. PS Clarity and honesty are big on my list.

We’ll also be sending out an email with some possible times to set up two individual private telephone sessions — 15 minutes each — with both Van and Jamie!

If you need to boost your brand and your bottom line now, sign up here at The NY Brand Lab’s ‘The Money’s in the Brand.”

Sign up now! Only $197

Look forward to seeing you on the 29 June at 8:30am! Any questions, don’t hesitate to get in touch with Van. Email van@zingyourbrand.com or pick up the phone 718.909.1140.

Van and Jamie

VAN // Mary van de Wiel
Chief Innovation Officer
Zing Your Brand
T: 718.909.1140
E: van@zingyourbrand.com
Site 1: www.ZingYourBrand.com
Site 2: www.MaryVandeWiel.com
Tweet: www.Twitter.com/maryvandewiel
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Mary van de Wiel International
55 Washington Street, Suite 400
DUMBO Brooklyn, NY 11201
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