Media
I’m not great at tooting my own horn. So in the interest of making this a bit lively and entertaining, I’m shifting to the third person here. Don’t worry. I’ll be back speaking in the first person as soon as you click on another page.
OK. Here goes:
Van delivers an unusual perspective on branding, online marketing and leans towards offering unbelievably provocative insights when it comes to showing up in your business.
As founder of Zing Your Brand, a subsidiary of A New Brand Landscape & Co., Van is a highly-individualistic and energetic serial entrepreneur. A passionate champion of supporting small biz owners, corporate clients and entrepreneurial CEOs show up and stand out in today’s competitive market, Van leans towards offering bold and maverick insights and solutions for the most pressing branding issues facing business people today. Her eclectic energy, sense of humor and enthusiasm are contagious. Better known as Brand Maverick and Master of Serious Play, Van brings a more provocative edge to the world of branding, and the news media and online communities tend to seek Van’s expertise when it comes to challenging the status quo, doing whatever it takes to stake out your brand territory, the Art of Zing and of course, all things Zing related.
- Capturing your Irresistible Zing Factor
- The Art of Building a Brand Unusual
- How to Tell a Compelling Brand Story
- The Power (and Value) of Design-Driven Branding
- Brand Culture, Brand Voice and Brand Attitude
- Minding your Brand’s Behavior
- 180º Brand Transformation
- And Much More…
Recent Interviews
Ready to Zing your Brand?
Lori Wilk, Creative Energy Accelerator, Global Speaker and Executive Producer of the Successipes Las Vegas Success Talk Show interviews Van about the art of Zinging your brand and how to stand out from the crowd.
Is t-shirt advertising a sustainable business?
“The whole online direct marketing business model is all about getting to know, like and trust people and just by looking at him with his big smile and goofy face you immediately feel you can trust him,” said Mary van de Wiel, who called Sadler a “Brand Unusual,” referring to his ability to mold his business around his unique personality, but still offer value to clients.
Brands can lose their attraction over time.
It’s time to freshen your firm’s face. Older firms needing a boost can go the makeover route. A good one goes beyond skin-deep. How to keep turning consumers’ heads: Polish that diamond. Who hasn’t heard of “Chicken Soup for the Soul”? William Rouhana and Robert Jacobs acquired the publishing concern last year with intentions of adding some shine.
Overcoming the Toxic Co-Worker or Employee
In a series of interviews with small business owners, CEOs and other execs who have experienced “toxic co-worker or employee problems” with their direct reports, here Tom Cox interviews Mary van de Wiel, Founder/CEO of A New Brand Landscape & Co. and Zing Your Brand, and finds out how she ultimately solved one particular problem, how it worked out in the end and, of course, why.
Acquisition vs. Optimization? Managing Marketing Dollars in a Downturn
Strategic well-crafted and well-executed marketing campaigns are more crucial today than ever before. But is it smarter to focus on customer acquisition or on current customer relationships? Tightened purse strings have challenged marketers to ask themselves this question. Hear best practices from three experts including Mary van de Wiel, CEO & Creative Brand Analyst, Zing Your Brand.
David Johnson’s CEO Spotlight
David Johnson, North Texas’ most highly-acclaimed and respected business analyst, talks to Mary van de Wiel, CEO, Brand Guru and Design Visionary of A New Brand Landscape & Co. regarding the move by Hewlett Packard to eliminate the name EDS from their IT subsidiary ending 47 years of brand history.
Recent Articles
Does Your Brand Tell a Compelling Story?
Brilliant’s not enough in today’s economy. You need a compelling story so people will remember you. One of the best ways an entrepreneur can get a leg in this competitive climate and distinguish yourself from the rest of the pack is to tell your brand story.
How to Build A Brand Unusual
Answer your ‘why’ and point your business in the right direction. Successful brand leaders live out loud. They follow their passions and they’re willing to take risks regardless of what others say. To live out loud means to do whatever it takes to see your dreams realized.
When is the Last Time You Checked Your Brand’s Vital Signs?
A former Australian resident and New York-based Creative Brand Analyst, Mary van de Wiel’s article is about how to get a finger on the pulse of your brand, and says there’s only one instance where you don’t have to worry about how to position your brand: It’s precisely when you’re in a category where there is no competition. Simple enough.
View From the Top: An Interview with Poppy King
Creative Brand Analyst, Mary van de Wiel talks with ‘lipstick mogul’ Poppy King who has been crossing the Atlantic for the past 12 months since launching LIPSTICK QUEEN in the USA. In this month’s issue of Advance, Van chats with Poppy about her luscious new brand, and asks some provocative questions about how Poppy has challenged the status quo – right from the start.
» Click here to access Van’s SHORT Bio
» Click here to access Van’s UNEDITED Bio
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- Want an intuitively desirable brand (for once and for all?) NY Brand Lab Radio 10am EST http://tobtr.com/s/907109 or call 646-652-2383
- Brands align w/natural wiring of the brain. Join me live! NY Brand Lab Radio 10am EST http://tobtr.com/s/907109 or call 646-652-2383
- @lizkingevents howdy Liz, lk fwd 2 connecting w/ you sooner than later!
