The NY Brand Lab
There is a better way to do it. Find it.
THE NY BRAND LAB IS A BRANDING-GENIUS MUST!
There’s no better way to find inspiration, strike creative gold, and become a branding powerhouse in your own right.
WHAT IT IS: A series of four Monday Masterminds set in a ‘roll-up-your-sleeves’ Lab setting at my design loft in DUMBO, Brooklyn, NY. (Two blocks from the Brooklyn Bridge.) Only 10 people get a seat at The NY Brand Lab Table.
WHEN IT IS: Right now, we’ve just finished The NY Brand Lab that started Jan 25. The next NY Brand Lab is kicking off on April 12 and you can check out the dates below. (It runs for four consecutive Mondays.) FYI A new time slot when the sun goes down – i.e. 6-9:00pm – is being looked at for The NY Brand Lab so we’ll announce those dates soon.
My life can be divided into two phases: before and AFTER meeting Van at The NY Brand Lab. She helped me gain a clarity with my business and my brand that I hadn’t dreamed possible.
GIVE ME THE TOP THREE BENEFITS: You create a stronger emotional connection with your clients. You boost your bottom line. You raise your visibility and credibility factors.
TELL ME MORE: The NY Brand Lab is a work-in-progress & highly-structured ‘lab setting’ where, in a series of three-hour sessions per week over four weeks, a group of ambitious, smart and curious entrepreneurs and CEOs, like you, are going to get to the bottom of a couple of serious things:
- What’s not specifically working in your biz
- Where the point of pain is when it comes to your biz brand
- What your brand is really communicating about you and your services/product
- How to step up to the plate and own a bigger, bolder and more provocative brand that is 100% YOU
Van provides a high level-crash course that can change any brand’s life. The result? High energy, fast-paced brainstorming sessions along with individual one-on-one attention. I’ve been in business for 25 years, and The NY Brand Lab opened my eyes to a new perspective. I’m a believer in continuous education but this program went beyond education, it was a wonderful burst of energy and worth far more than I could have imagined!
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Here’s How it Works
If you’re longing to bring a bigger, bolder and more provocative edge to your biz brand, I will help you create an idiosyncratic brand platform from which you will truly ’show up’ in your biz, and your business will thrive – even in this lousy economy. What’s more, your visibility and credibility in the marketplace will get a big spike for 2010. Sounds good, yes?
I thought branding was serious, and certainly, not fun. Well, the The NY Brand Lab is really, really fun! What’s more, now I can see what’s not working and how I can fix it. I’ve taken ownership of my brand, and I’m excited!
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Tell Me More About The NY Brand Lab
Just like a Master Class, The NY Brand Lab is an environment in which a small group of iike-minded entrepreneurial business people, like you, are going to get individual instruction, insights and ideas when it comes to revitalizing the ZING in your brand. The NY Brand Lab is going to be about SERIOUS PLAY because redefining a brand with ZING requires a big dose of FUN as well as serious strategic thinking. I am hosting the Monday workshops in my New York design studio where – as many of us that can fit around a 10 ft long trestle, say up to 10 people max – are going to put elbows on the table and get to work on revitalizing your brands. It’s going to be intensive, personal, upfront and results driven. What’s more, my brand studio is part a 15,000 sq ft 3D design and sculpture loft space. You’ll get a behind-the-scene tour where you’ll see bronze figures and design objects in the making for some of the most prominent museums and corporations in the country.
Van opened my eyes. The NY Brand Lab is unlike any other workshop I’ve ever been to in New York City. This is about responsible business building, and it’s a crucial part of the business that I was not taking seriously. Now I’m aware of a whole new world. My business brand needed this wake up call!
What Are The Dates in 2010?
The NY Brand Lab 2º: STARTING DATE: Monday April 12 // Monday April 19 // Monday April 26 // Monday May 3. NOW OPEN FOR BOOKINGS.
The NY Brand Lab 1º: SOLD OUT: Monday January 25 // Monday Feb 1 // Monday Feb 8 // Monday Feb 22.
Interested? Get in touch sooner than later. Seats fill up fast. By the way, The NY Brand Lab is not for everyone. So let’s talk and make sure this is a good match before you reserve a seat at the table. Email me: van@zingyourbrand.com
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Why Now?
Following the October 2009 Brand Reinvention Summit, and my intensive ZING Group Coaching Program, I was hearing that many of you wanted to continue the Brand Dialog – but this time – up front, personal and face-to-face. That’s how the idea of The NY Brand Lab came about. We get to work together. We put elbows on the table and roll up our sleeves and make things happen.
…Van’s Brand Lab sessions were insightful, playful, spontaneous and delicious! It’s a great opportunity to spend quality time thinking about your own brand and how it’s perceived in the outside world. Van brings her years of experience, her keen sense of design and messaging, and is able to coax BIG ideas from her group. Love her zany sense of humor, and her culinary skills make it worth the trek to Brooklyn!
Here’s How The NY Brand Lab Works
- We get together from 12noon to 3pm (fab lunch is included, of course) for four consecutive Mondays
- Everyone around the table gets the chance to talk about their brand’s particular point of pain
- You get one-on-one feedback from me re how to tap right into that exquisite, irresistible ‘zing’ at the very core of your business
- You get insights and actionable ideas about how to empower your brand, create the right kind of impression – right from the start
- You get to refresh and revitalize your Brand Talk so it reflects YOU AS A BRAND 100%.
- You get insights from a ‘visual culture’ point of view so your brand can ‘pop’ and show up and stand out – big time
- You get to ‘test’ the new brand concepts and ideas with the group
- You get to feel more empowered and confident that your brand is doing what it’s meant to be doing. No more brand misbehaving or acting out.
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Bonus:
You get one complimentary private 60-minute call with me during the four-week period (or, if you prefer, four 15-minute consultations.) In that time, we’ll really probe and see what kind of clues your brand is putting out to your world. Here’s where it all starts. We then have to interpret those clues, and transform them (if they’re not working in your favor) into a more powerful communication piece. P.S. You also get to meet other like-minded individuals and network like crazy!
…Believe it or not, I actually started my business without realizing the importance of branding, and so I am grateful for the way Van gently approached my brand’s particular issues so I could accept it. The guest speakers were spot on. I had lots of AH-HA moments. I now feel more playful, loved meeting the other entrepreneurs around the table. We’re all from such different backgrounds but we all shared the same kinds of frustrations. Sharing ideas and speaking our minds helped me a lot.
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Where Do We Meet In New York?
- 55 Washington Street, Suite 400, DUMBO, Brooklyn New York 11201, right in the shadow of the Brooklyn Bridge
- Quick and easy access by subway A/C/1/2/ and F. (More detailed direction to come later)
- It’s where I have my branding & design studio (only two blocks from the Brooklyn waterfront) and is part of a larger 15,000 sq.ft. 2D-3D design/sculpture loft studio.
- FYI: I have posted a couple of pics of The NY Brand Lab in my loft in DUMBO. Go to my blog http://zingyourbrand.com and look up the post called The NY Brand Lab: The Inside Scoop. You’ll get a sense of the general surroundings! Will be posting more pics soon.
There’s Only One Catch.
I am going to hold you accountable. You bet. You are going to team up with another person at The NY Brand Lab table. And every day, the two of you have to talk, even for a few minutes. That means you have to check in with each other, see where you are with moving forward and getting a little support along the way. Get the idea?
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What’s The Bottom Line?
Let’s begin with what it’s worth! The kind of brand intelligence, insights and personal input you’ll get in four weeks is worth more than you can imagine. I’m talking about 12 hours in the Lab. Plus 1:1 private consultation with me. Plus a fab lunch. Gourmet all the way! You’ll experience a major shift in the way you think about your brand. A total 360º transformation. In fact, recent ‘graduates’ of The NY Brand Lab walk away totally different people. It’s that simple. What’s more, many of you know my fee structure for private and corporate clients is on the steep side when it comes to brand consulting. So this is a hugely valuable.
Here’s my thinking: I’m finding that now, more than ever, people are looking to make stronger emotional connections with the people in their orbit – both in their business and personal relationships. It’s got something to do with creating a better future, and building and enhancing your brand is part of that process. It’s significant, meaningful and powerful stuff. My program at The NY Brand Lab aims for a certain kind of constructive engagement. It’s serious. It’s playful. It’s hugely important to me.
When it comes to The NY Brand Lab, what I want to do is offer huge value at a ridiculously affordable price. Because my desire is to help as many entrepreneurial thinkers in business as I can when it comes to building, improving and enhancing your relationship with your brand – and your world. It’s one of the best ways to attract more clients into your orbit. It’s also about changing your world. That’s the key, really. This is about making the kind of difference you want in your world. Imagine your brand as the vehicle that allows you to do exactly that. Your brand is your most critical ally here. Think about that.
OK. The Early Bird Special for April’s NY Brand Lab is $797 but I’m suggesting you act pretty fast. Particularly if you understand what’s this Lab will do for you – and your biz. Seats at The NY Brand Lab in April are already being snapped up. Remember, please get in touch with me before you sign up – whether you have questions or not. The NY Brand Lab is not for everybody, and it’s important to me that it’s going to be the best match for you. So yes, talk to me. This is the time for you to show the world your way. Your brand holds the key. Here’s my email: van@zingyourbrand.com
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…The NY Brand Lab has been an empowering experience for me. It helped me regain control of my brand. So, Van, you gave me a gift: You gave me back my brand.
What’s more, The NY Brand Lab was a safe and fun place for me to air my brand laundry issues! Before that, I had this big bundle of problems and didn’t know how to tease it out let alone find a solution. In fact, I felt I was given a sanctuary to figure it all out.
P.S.
For those of you who have never worked with me, I am a creative brand analyst, provocateur and ‘interpreter of clues’ in business brands, passionate about working with smart, ambitious business people who know they’re not actually ’showing up’ in their biz or standing out in today’s market. (If you want to check out my corporate global branding and design campaigns, visit www.maryvandewiel.com.) Better known as the Brand Maverick and Provocateur, I can only say this is not going to be your run-of-the-mill NY Brand Lab!
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The studio where we’ll be meeting
What You Should Know Before You Even Think About Signing Up
My branding business is basically about managing perceptions and expectations. That’s why The NY Brand Lab is only going to be open to 10 people max. Why?
I know what happens when a small group of smart people put elbows on the same table and get to work. It’s a highly-energized dynamic and only works with motivated, smart and mindful individuals.
What’s more, the way I work The NY Brand Lab is that you and your biz brand get a lot of attention and focus from me. You’ll come out of the Lab experience with your ‘brand’s point of pain’ addressed to the fullest, and you’ll be ready to jumpstart your business in a totally new and energized way.
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…My business is all about being organized. But, amazingly enough, my brand was totally disorganized. During the four weeks at The NY Brand Lab, we worked step by step on four modules – everything from understanding more about our brand archetypes to the emotional IQ of our brands, visual storytelling, and a whole lot more. I’ve worked out how all the pieces work together – finally. PS The food was amazing. I was blown away by Van’s salad and delicious salad dressing! We all pleaded with her to give us the recipe, and it’s all on Van’s blog. Check it out!
Required Reading For A Seat At The NY Brand Lab Table
This is required reading before signing up. If you can answer YES to each statement, then keep reading.
- You are curious, ambitious and pretty serious when it comes to taking real action steps in your business, brand and life.
- You own a business. It’s up and running and your marketing communications is doing okay but you know you need a shot in the arm.
- You are highly motivated and want to bring a bigger, bolder and more provocative edge to your brand so you can stand out in your category.
- You are willing to ’show up’ and offer a bit of transparency when it comes to revealing who you are, why you do what you do, and what you really want in life.
- You are open to being more creative (expect the unexpected) because you know this is not your run-of-the-mill NY Brand Lab.
- You long for a more personalized brand plan that will help you manage the perceptions others have of your biz brand. PLUS you want the steps you need to achieve it. (And the fastest way to get there. I like to work fast.)
- You have a good sense of play, humor and you really know what makes you tick.
- You’re a nimble thinker and let’s face it, You want to have more fun IN your biz and WITH your brand.
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Here’s What You Get
- Four 3-hour work-in-progress sessions with a Master Brand Provocateur & Analyst coaching you and your brand to be the best it can be.
- The Dates Again: April 12 // April 19 // April 26 // May 3
- Bonus: A 60-minute complimentary one-on-one telephone call with me (or four 15-minute consultations, if you prefer) at the beginning of the month to make sure we get to the bottom of your brand’s ‘pain’ – and fix it. As soon as you sign up, I’ll send you schedule options re booking the call(s).
- Daily telephone communication (required) with one (or several) of the other members in the Lab for a sense of continuity, focus and camaraderie.
- Four extraordinary (delicious) luncheons in one of New York’s most creative (hot) neighborhoods – DUMBO, Brooklyn. DUMBO stands for ‘Down Under the Manhattan Bridge.’ PLUS the opportunity to immerse yourself in the most creative and interesting Sculpture and 3D Design Studio in the country. Here’s the Studio link: www.studioeis.com
…I have to say that walking into Van’s loft with her eclectic mix of art, paintings, chair collection and objects and, of course, Finn (gorgeous French Pointer) put me at ease. P.S. There’s no other workshop or group in New York City that serves the kind of lunch that Van does. My favorite? The mushroom porcini tortellini with sage/butter sauce
What Happens After I Sign Up?
Within 48 hours, we will email you The NY Brand Lab’s Preparation Document with questions that need to be completed three days before the Brand Lab starts. Be as honest as possible because this is going to be key to me getting my head around your biz brand. All answers are totally confidential, needless to say. Clarity and honesty are big on my list.
If you’re interested in boosting your brand (and bottom line) at The NY Brand Lab, sign up here and I’ll look forward to having you sit at The NY Brand Lab table in January 2010!
PS The NY Brand Lab is not for everyone. If you’re interested, why don’t you give me a call first? 718.909.1140 and we can shoot the breeze, find out what your point of pain is in your biz brand and make sure this is going to be the right fit. Sounds like a plan to me.
Just click the GO button below to join us!
OK. Thanks for taking me up on my invitation to Zing Your Brand @ The NY Brand Lab – it’s going to be a transformative four Mondays in your lifetime. You’ll never feel like Mondays are a BLAH-Day anymore!
Until soon,
Mary van de Wiel // CEO and Creative Brand Analyst
A New Brand Landscape & Co. // ZingYourBrand.com
718.909.1140
Corporate Branding: MaryvandeWiel.com
Entrepreneur Branding: Blog & Website: ZingYourBrand.com
Twitter: www.Twitter.com/MaryvandeWiel
LinkedIn: LinkedIn.com/MaryvandeWiel
Facebook: Facebook.com/MaryvandeWiel
Brand RE:Invention Summit: BlahtoZingSummit.com
Mary van de Wiel International
55 Washington Street, Suite 400
Brooklyn, NY 11201
* I’ll never rent, trade, or release your name to any third party for any reason. What’s more, I respect YOUR email privacy 100%.
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