The NY Brand Lab Teleclass | Taking Brands from BLAH to ZING!


There’s so much talk about branding today, and I find it’s really the kind of talk that most people can’t believe in.
So here’s my dare for you. Let’s do brands differently! Let’s take your brand from Blah to Zing! That’s exactly why I’m doing another NY Brand Lab Teleclass starting Wednesday, June 22 at 7pm EST.
Because I want to help change the energy around brands and across business consciousness.
Here’s what the NY Brand Lab’s Teleclass is all about:
• I’m daring you to go a bit deeper, pull back the layers and see what’s really going on under the belly of your brand
• You want a brand others can believe in. (That’s when the need for convincing, marketing, persuading and sales goes out the window.)
• You want to create a more real, energetic and provocative brand that says you are who you say are. So others can recognize who you are. What you offer. Why it’s important. And why they should care about it.
Here’s What Your Get:
• An intense teleclass series of three 90-minute sessions
• The first hour is all about how to get rid of all the hype, marketing and sales jargon and get to who you are, why you do what you do, and why it should matter
• The second 30 minutes is a Q&A time where you get the answers you need
• Every week, I’ll surprise you and put one of you on the Hot Seat for a mini Brand Audit!
• Schedule: Wednesday, June 22, 29 and July 6 at 7pm EST
Here’s Some of the Benefits:
• You create a stronger emotional connection with your clients (You bring more energy into your brand)
• You boost your bottom line (Clue: The money’s in an energized brand)!
• You understand that invisible link between you, your brand and your bottom line
• You can raise your visibility and credibility factors (Much easier than ever before)
• You understand how to connect with your audience in totally different way (Your lights are ON)
• You get a better grasp on your business brand’s emotional IQ (The key to your biz success)
As the Brand Provocateur, I’ll nudge you (no, push you) so be prepared and willing to become vulnerable and transparent, ok?
As the Brand Anthropologist, I’ll share all my creative insights, passion, global experience and eclectic thinking to spur you on and get to the real underbelly of your brand.
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The NY Brand Teleclass is a fast, intensive three-week course where you will get your creative juices pumping. What’s more, you’ll get that twinkle in your eye and a spring in your step! FYI That’s exactly when your potential clients start lining up outside your virtual door.
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Sign up for The NY Brand Teleclass Series: Just $99

For $99 and over a period of three highly-energized weeks, you’ll start seeing your brand through a totally different lens. You’ll raise the pulse of your brand, re-energize your business and get the chance to show up in your brand like never before. Remember, your brand won’t sell a thing if it ain’t got that zing!
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What Others are Saying about this Kind of Brand Work

“With her probing yet playful questions, Van quickly helped us identify where we were stuck, not only with our brand but with our business itself. In a gentle yet provocative manner, she got us thinking about how to better infuse our business with our personalities. We left our session with her feeling energized and inspired.”
Amanda and Jordan Hirsch, Co-Founders
THINK IMPROV
www.thinkimprov.com

“Van is without question the most creative, energizing, and brilliant communication and brand visionary I know. She is able to zero in on a core message and make it sing. She gets whatever your “point-of-pain” is and knows how to speak to it. Her visual acumen has a flair that captures eye and mind at the same time. In addition to being highly talented, she’s fun and entirely pleasurable to work with. I love working with her, pure and simple.”
Janet Wigfield
Vice President, Executive Executive Director, Conferences + Events, Working Mother, Media
www.WorkingMother.com

“Van is a one-off. Her creative energy is awesome. She has great style. But most importantly she really understands what makes brands tick ¬ both on the inside and outside in the market place. She’s way ahead of the game – and an acknowledged leader and innovator in the global branding space.”
Julian Canny
Julian Canny Associates
Sydney, Australia

I can’t keep this a secret. And I know I am not the only one in earshot calling her praises. So for those of you running enterprises and wanting to get the word and message out there in a way that is fresh and profitable, talk to this genius!
PS I’ve had great revenue-generating results thanks to this branding guru!
Jena la Flamme
Director of the Jena Wellness Center
www.jenawellness.com
New York, NY

“When it came time to showcase our brand’s phenomenal growth, it was clear that Van was conquering through cool. Her grasp of our marketplace made it easier for us to get where we wanted to go. She is a vision master.”
Elliot Schwartz
President
StudioEIS
www.studioeis.com
Brooklyn, NY

“What is more important than a strong brand and truly standing out and having a clear message? Van has a beautiful gift of creatively pulling out those ideas from you and adding her magic to support you in creating an impactful brand. She’s creative, intuitive and highly business savvy. If you’re serious about creating a brand with great awareness and developing your business, she’s the one.”
Kim DeYoung
Founder
GetitDoneU.com

“What to say about Van? That’s a tall order! Van is a prodigious thinker: one of those rare individuals who can effortlessly fuse creative insight and intuition with razor-edge intellect. Van is as comfortably eloquent with words as she is fluent with the language of visual communication. Succinct, sharp and always sophisticated in everything she does, Van is a true original. Her big ideas always play center stage.”
Mark Rogers
RAW Design & Innovation, NYC
www.raw-us.com

“You are an inspiration. Your ideas are abundant and loaded with vision! We are still absorbing your big-picture thinking, prioritizing your ideas. Thanks to you, our latest brand marketing campaign had a huge 11.7% click-through-rate. I can’t thank you enough!”
Andrew Stephenson
Director
Wildlight Photo Agency
www.wildlight.com.au
Sydney, Australia
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Can’t wait, see you on the calls! Here’s to zinging your brand.
PS Remember, your brand won’t sell a thing if it ain’t got that zing:)
Until soon,

VAN / Mary van de Wiel
Founder, Brand Anthropologist
Zing Your Brand & Co. // ZingYourBrand.com
718.909.1140
van @zingyourbrand.com
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Zing Your Brand & Co.
55 Washington Street, Suite 400
Brooklyn, NY 11201
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© 2011 Zing Your Brand & Co.

