Events

The NY Brand Lab

The NY Brand Lab | Brooklyn NY

Worried you might have a ‘Dead Brand Walking’ on your hand? You’ve come to the right place. We’ve already had two packed-to-capacity NY Brand Labs in 2010. So watch this space for the next NY Brand Lab. It’s the only workshop of its kind in NYC: An intensive roll-up-your-sleeve experience where you discover the best-kept branding secrets that will transform your business, boost your bottom line, make heads turn and, of course, knock the socks off your competition. FYI You’ll find out how to build stronger emotional connection with your clients. In fact, you’ll find out exactly what your customers are craving! Join me?

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Brain Exchange Roundtable | Jan 26, 2010 | NYC | 6-8pm

Brain Exchange Roundtable | Jan 26, 2010 | 6–8pm | New York City

Topic: Brand Unusual: Best-Kept Strategies for Getting to the Front of the Pack.
Thanks to Host and Moderator Marian Banker, I’m delighted to be January’s guest expert at the Brain Exchange Roundtable where I’ll talk to small biz owners, start up CEOs and entrepreneurs about why taking on the role of Brand Agent/Provocateur in their biz will make a major difference to your bottom line in an unpredictable marketplace.

Register here | Limited to 12 participants »

Marketing Showcase For MBA Students | March 2009 | Washington DC

Marketing Showcase For MBA Students | March 2009 | Washington DC

The Kogod Center for Career Development at American University, Washington DC, invited me to speak on an Entrepreneur Panel where we explored various career paths in the marketing industry. Every whip-smart MBA student asked provocative questions, while I challenged them about showing up in their brands and managing perceptions.

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The Brand Reinvention Summit | October 2009

The Brand Reinvention Summit | October 2009

Rethink and reinvent your brand! The 2009 Brand Reinvention Summit features 10 info-packed interviews with top thought leaders, creative visionaries and business strategists around the globe. No 1º insight? Take on the role of a maverick provocateur, look at your brand through a new creative lens and then create an irresistible brand!

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When did you last challenge your brand? – NY Brand Lab Radio

Can you remember when you last challenged your brand? Or dared to take risks or even played with ideas that ... read more »

Dead Brand Walking. Is that your current brand marketing strategy?

So how do you avoid falling into the trap of Dead Brand Walking?! That's the one question I can ask ... read more »

n. zing (i) That unmistakable spark that makes a person or business stand out. With it, your brand is unique. Unforgettable. Persuasive. Without it? Dead brand walking.
v. zing your brand (i) What I do. I can tell in an instant what your brand is missing, and how to bring it to life.
n. master of zing (i) A total pro at turning heads and attracting business (ii) What you'll become if you work with me.
"Thanks to you, our latest brand marketing campaign had a huge 11.7% click-through-rate. We’re still absorbing your big-picture thinking, prioritizing your ideas. You are an inspiration...." Andrew Stephenson
Wildlight Photo Agency
www.wildlight.com.au