WHO I AM: Mary van de Wiel. But please, call me Van.
WHAT I DO: Help you create stronger emotional connections with your audience base. Guess what that does? Brings more visibility, credibility and boosts your bottom line.
HOW I DO IT: Zing, baby. It’s all about zinging your brand. We’ll work together to find the #1 thing your business needs to succeed: – a personality that attracts attention, and customers and one that’s:

• Unforgettable.
• Compelling.
• Consistent.
• True to what you deliver.
• True to who you are.
• Fun. Yup, you heard me, fun. That’s key!

I help you recognize who you are, so others can.

… I uncover your brand’s strengths and weaknesses – so we can pull the great stuff to the foreground and scrap the stuff that doesn’t work. What’s more, I coax out the sass, flair and power in your brand so it sticks out and turns heads…

HOW IT HAPPENS: I uncover your brand’s strengths and weaknesses – so we can pull the great stuff to the foreground and scrap the stuff that doesn’t work. By getting to know you, your business, and your personality, I can locate and fix the areas where your brand is flat, inconsistent, or not reflective of you. I coax out the power, flair, and uniqueness in your brand, so it sticks out and turns heads.

WHY YOU NEED HELP: You know branding is key. You know a great brand when you see one. And, you can tell your brand just isn’t there. But what you probably can’t put your finger on is just what’s missing, what’s “off,” and how to correct it. Or, what your brand should be in the first place. It needs to communicate who you are in a flash. That can be a tricky thing to figure out and pull off. I help you recognize who you are, so others can.

WHY ME: I’ve done this successfully for major corporations around the world. In fact, across four continents. I’ve got years of experience and major acclaim. But more importantly, I have a rare intuitive knack: I can spot a bland brand from miles away. And I know instinctively how to rejuvenate it. I’m a big-idea, visual thinker – which is what you need. Someone who can see the whole picture and bring a vision to life.

MY TRACK RECORD: Would you believe I showed my branding genius back at age seven? My sister and I formed the “Five Leaf Clover Club” in Maracaibo, Venezuela. I came up with the name and designed the logo, name tags, signs, everything.

OK, maybe that’s not such hot resume material. But how about this:

• Founder, CEO and Executive Creative Director of an independent branding and communication design agency with offices in New York and Sydney, Australia.
• Consulted for Fortune 500 clients across four continents.
• Led national brand campaigns for the launches of People Magazine in Australia, the Macau International Airport in China and the National Constitution Center in Philadelphia.
• Clients have included Conde Nast Magazines, American Airlines, Sony, Coty, Hearst, The Museum of Modern Art, NY, Sydney Opera House, Time Inc., Zurich Australia Group and News Corporation.
• Award-winning brand campaigns for global clients. Check them out at www.maryvandewiel.com

And that’s just the corporate stuff. I’ve helped entrepreneurs of all stripes, from all over the world, to develop hugely successful brands for their own small businesses.

MORE ABOUT ME: Click here for my life story. Pocket edition.

“Van is without question the most creative, energizing, and brilliant communication/marketing/brand visionary I know. She is able to zero in on on a core message and make it sing. She gets whatever the “point-of-pain” your client is experiencing and knows how to speak to it. Her visual acumen has a flair that captures eye and mind at the same time. In addition to being highly talented, she’s fun and entirely pleasurable to work with. I love working with her, pure and simple.”

Janet Wigfield
Vice President, Executive Director, Conferences + Events, Working Mother, Media
WorkingMother.com