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  • March 19th, 2016

Branding Workshop in Mexico | March 22/23

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Show Up Like you Mean It

(Or, How to Create an Irresistible Brand)

San Miguel de Allende, Mexico

A PERSONAL AND BRANDING WORKHSOP

DESIGNED FOR WOMEN

Dates: Tuesday. March 22 and Wednesday, March 23, 2016

Time: 2pm-6pm (two consecutive afternoons)

Location: Life Path Center, Rinconada de La Aldea 24, San Miguel de Allende GTO 37750

Cost: US$125 PayPal (special offer)

To register: email Van–van@zingyourbrand.com

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Let’s face it, every entrepreneur, artist, business owner and change maker has brand issues. If they’re serious enough, they’re going to shoot you in the foot — and just get in the way of your success. Creative strategist and brand storyteller Mary van de Wiel calls that a serious issue.

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After this roll-up-your-sleeves workshop, you’ll walk away looking at your brand through a different lens: A new sense of clarity. A keen understanding about why you do what you do, why it matters, and why anyone should give a damn. Let’s face it:

• a new paradigm shift is inviting us to bring a different kind of humanity back to the table.

• all the rules are changing: the world has never been as transparent or connected 24/7.

• this is the new Social Era. Some call it the Era of Engagement. Whatever you want to call it, if you want to cut through the noise, you need to show up and join the conversation.

• keeping people (your clients, customers, audience) at arm’s length or keeping a low profile is no longer an option today.

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With all these accelerating levels of uncertainty, the business of creating an irresistible brand, and a reputation to go along with it, has never been more critical.

Note: Google recently announced they’re only rewarding and ranking people and organizations with relevant brands and irresistible stories to tell. It’s the key to wining hearts, inspiring minds and capturing the imagination of customers.

After this highly interactive roll-up-your-sleeves workshop (over two afternoons), you’ll walk away looking at your brand through a different lens: You’ll have a new sense of clarity, a keen understanding about why you do what you do, and how to create messaging that hits home.

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Stamp-Brandintelligence220x220How to show up like you mean it? (3 Steps)

First of all, your brand is all about how people feel about you, what you do, what you offer, why it matters –– and why anyone should care. We’ll look at how to:-

1) Master your Inner Technology

— We look at neuroscience, mindfulness, EQ and their impact on all that you do.

— We’re not the rational beings we think we are. (90% of our decisions are emotionally based.)

— We’re all longing for more meaningful experiences. Transactions don’t resonate as much.

— It’s not about winning. It’s about inviting people to engage in a different kind of conversation.

2)  Lead as Values-Based Influencer

— Your values define who you are and shape your reputation.

— Values are your rocket fuel. They give out important information about you 24/7

— Fact: “68% of people choose not to buy from you or your organization because they can’t tell the difference between you and the other guy.” Values close the gap.

 

3) Connect as Chief Brand Storyteller

— Through story, you build connection and land a memorable spot in people’s psyche

— Your story is how you engage hearts, minds and imaginations

— Congruence and authenticity are key. Be willing to show up (vulnerability plays a part.)

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You’ll walk away with a new understanding, tools and action plans:

 * Your brand communicates subliminal messaging to the world 24/7 (whether you know it or not.) It’s never been more important to be mindful around creating an irresistible brand.

* We live in a customer-centric world. So your brand need more clarity in order to make more meaningful connections that matter to people.

* Your values shape and define who you are, what you do and why you do it. When you can identify and champion your own values (own, live and breath them), the brand story you tell is much more compelling. People will feel the difference.

* Emotional intelligence and self-awareness are today’s meta-skills for for an irresistible brand. Courage and the desire to be transparent is always going to land a higher score with people.

* Developing your own core brand story is an emboldening strategy. Genuine, personal and relevant stories always hit home.

Any questions, get in touch: Email van@zingyourbrand.com.

Looking forward to hearing from you!

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