Want to roam around the inner sanctums of biz brands tomorrow?
What makes your brand tick?
Any idea? Well, most business owners rarely take a close look inside their brands so tomorrow on NY Brand Lab Radio, don’t miss consumer psychologist, researcher and creative strategist Mark Rodgers as he roams around the inner sanctums of business brands
He views every business as a highly-functional organism. By definition, that means your business brand wants to grow, expand and thrive. Are you creating the right conditions for that growth? Is your business being nurtured (or punished?)
There are three ways you can listen to Mark Rodgers tomorrow:
1) You can listen LIVE at 10am EST. Just dial 646-652-2383
2) Or, you can hear it online http://blogtalkradio.com/ny-brand-lab-radio and at 10AM EST
3) Or, within 24 hours after the interview, I’ll post the MP3 up on my site and you can go there and download it for free. Here’s the link (and also to see my other guests:) http://zingyourbrand.com/radio
Rodgers addresses several principles of a Highly-Functioning Organism, and one of them is all about minding the personality development of your brand. Find out if your brand is functioning effectively (or perhaps dysfunctionally?) I challenge you to join us on the show and ask questions, of course!
As managing partner of Raw branding agency in NYC, Mark enjoys the process of brand-building, from scouring the consumer landscape for unique and differentiating insights to helping creative teams and clients arrive at successful, revenue driving ideas for brands. Formerly the President of Blue Marlin USA, Mark has also worked as a senior executive in a number of highly influential branding agencies, including Pearlfisher, Landor Associates, JKR and Coley Porter Bell, with clients as diverse as Audi, Bausch & Lomb, Hewlett Packard, Hershey Foods, Sony Ericsson, GAP, Unilever, Cadbury, Reckitt Benckiser, Pfizer Healthcare, Absolut Vodka, Pernod Ricard USA and more.
Check out his site: http://raw-us.com and make sure to join us!
