When did you last challenge your brand? – NY Brand Lab Radio

Can you remember when you last challenged your brand? Or dared to take risks or even played with ideas that clash? Take some clues from French-born design brand strategist Laetitia Wolff, founder of futureflair, a NY-based strategy firm that provides a critical eye on all things visual.

Laetitia is my guest tomorrow on NY Brand Lab Radio, and if you tune in, you’ll find out how to shape creative ideas based on collaboration, put them into inter-disciplinary perspective and make them work to trigger new inspiration. You’ll also find out a whole lot about branding, left-brain thinking vs right-brain thinking and if you have any questions, we’d love to hear them!

HERE ARE THREE WAYS YOU CAN HEAR THE INTERVIEW TOMORROW | August 25th at 10am EST
1) You can listen LIVE at 10am EST. Just dial 646-652-2383

2) Or, they can hear it online http://blogtalkradio.com/ny-brand-lab-radio and at 10AM EST

http://bit.ly/cVULGe

3) Or, within 24 hours after the interview, I’ll post the MP3 up on my site and you can go there and download it for free. Here’s the link (and also to see my other guests:) http://zingyourbrand.com/radio

By way of background: For the past two years, Laetitia has been consulting on intellectual branding, communication strategy and programming at Parsons, the New School for Design. With a masters degree in literature from the Sorbonne University, a marketing & communications MBA from the Institute of Political Science in Paris and a museology degree from NYU, she’s worn many hats: Editorial Director of both Surface and Graphis magazines, where she revamped the voice and vision of those publications; exhibitions director at the New York Art Directors Club; manager of the renowned Italian designer Gaetano Pesce’s retrospective at the Pompidou Center. She’s also curated a number of exhibits including the first-ever retrospective of the graphic artist Massin, which toured throughout the US consequently triggering renewed worldwide interest in Massin’s work.

Check out her site here: http://futureflair.com and looking forward to the show this morning!