Dead Brand Walking. Is that your current brand marketing strategy?
So how do you avoid falling into the trap of Dead Brand Walking?! That’s the one question I can ask that always get a laugh. (Well, a nervous laugh, of course!) No one wants to fall into that trap. (Not a wise business move, let’s face it.)
Right now, I’m wearing the hat of Brand Therapist, and spending more time than ever before resuscitating brands and bringing them back to life.
P.S. Brands need a strong, vital and pumping pulse. (When’s the last time you checked your brand pulse?)
Back to Dead Brand Walking: One of the most rewarding and exhilarating things I do every week? Brand Audits. Why? It’s a laser-focused session with clients, and it’s the best way I know how to help biz people recognize what they stand for. Why they do what they do. How to articulate exactly that.
FYI What happens next? Your potential clients out there start to pay attention and recognize you – and then, buy from you. That means more business. More money. Zing is Ka-Ching. (Never doubt that for a moment.) The money’s in the brand.
That’s why I’m sending out this quick email this afternoon: If you want to book a Brand Audit before the end of September, here’s how this works:
• We’ll work one on one in an intense results-oriented 60 minutes.
• I’ll spot the clues that are stopping people from buying from you.
• I’ll reverse the signals that say ‘Go Away. Don’t Buy.’
• I’ll create a more magnetic, provocative and unforgettable message.
• Eliminate all signs of a Dead Brand Walking.For once and for all.
I want to keep this simple. If you’d like to take me up on my offer before the end of the month, email me (Subject Line: One Brand Audit, Please) and we’ll set up a time next week. It’ll be a 60-minute session on the phone. It’s usually $297 for the hour but to help you tap into that irresistible spark that attracts business like crazy, (vs Dead Brand Walking), it’s going to be $175. After September 1, it goes back up. (Way up.) Here you go: van@zingyourbrand.com.
By the way, last week’s interview on NY Brand Lab Radio with Brain Scientist Dr. Cheri Florance was totally fascinating.She finds entrepreneurs have the smartest and boldest brains!
Please feel free to download the MP3 interview (free) from my site: http://zingyourbrand.com/radio and enjoy. In fact, check in and leave your comments, always love hearing what you say.
Hey, are you ready to bring your brand back to life!?
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