What do successful brands know that others don’t?
Are you aware there’s an invisible link between your brand and the money in your bank?
Guess what? The most successful companies today know what that is, and they’re clearly doing something that others aren’t doing.
Find out what’s that invisible link in this ‘roll-up-your-sleeves’ Lab session! Here’s the scoop on the next NY Brand Lab:
WHAT IS IT? The NY Brand Lab is opening its doors to a special four-hour morning session, The “Money’s in the Brand”, a ‘work-in-progress’ Lab environment for only 15-18 savvy business people where we will work on turning each brand into a money-making machine.
WHEN? Tuesday, June 29 TIME: 8:30am-12:30pm.
WHERE? The NY Brand Lab takes place in Zing Your Brand’s loft in DUMBO, only two blocks from the Brooklyn Bridge, right near the waterfront. That’s 55 Washington Street, Suite 400 on the corner of Water & Washington Streets.
TOPIC: THE MONEY’S IN THE BRAND
How to Tap into the Invisible Link between your Brand and The Money in your Bank with Mary van de Wiel, Chief Brand Maker, Zing Your Brand & Jamie Johnson, Chief Profit Maker, Jamie Johnson Consulting & Recruiting.
THE BRANDS MAKING THE MOST MONEY TODAY KNOW SOMETHING OTHERS DON’T.
All the good brands (Apple, Nike, Starbucks) know there’s an invisible link between their brand and their financial success. What’s the secret? They know how to make their customers feel like you’re talking to them — personally, every time. The deeper the relationship, the more they’ll spend. (Guess what? That’s why they become fans for life.)
After attending this insightful, info-packed presentation, you’ll have a much clearer idea about your business brand’s emotional and financial IQ. Here’s what you’ll find out:
BRAND POWER
* How your brand can make money for you, instead of shooting you in the foot
* How to check your Brand’s Pulse and Emotional IQ
* The 5-Step Brand Intelligence Methodology that taps right into your market’s emotional power
* The 7 top qualities of an irresistible brand with proven ROI
* How to create super-caffeinated brand affinity
MONEY POWER
* How to create a spike to your brand’s ability to make money
* How to supercharge your profitability (and stop leaking profits)
* How to get paid the most for your product or service (What’s your financial IQ?)
* The art of choosing which products or services are the most profitable (or not)
* Infrastructure secrets that will save you thousands of dollars (and keep your eye on the business)
Join us, get inspired and find out how to position your brand to become a money-making machine in any economy.
BONUS # 1: Three lucky people will get the chance to get on the HOT SEAT for Van’s popular Brand Audit session. Walk away knowing what kinds of subliminal ‘Go Away’ messages are popping up across all your marketing communication, and learn how to reverse them!
BONUS #2: Everyone who signs up has a 15-minute private consultation with Jamie and Van before the Lab session on 6/29. That’s so we can both get a sense of exactly where you’re at with your biz, and what you’re looking for so the “Money’s in the Brand” will bring you the answers you’re looking for.
WHAT’S THE FEE? For the four-hour Lab session, it’s $197.
WHO IS CO-HOSTING THE MONEY’S IN THE BRAND WITH ME?
Jamie Johnson is Chief Profit Maker and independent advisor to creative businesses. She works with firms to manage and refine the components of a healthy, profitable business that generates buzz and revenue — including everything from HR, Marketing, Licensing, Cash Management to IT and Administration. Creative businesses can focus on what they prefer to do — and do best: Create!
Jamie founded her consulting company following nearly 20 years of experience in managing world-class interior design firms. After managing Bunny Williams Inc. for 11 years during its transformation into the leading interior design firm it is today, she went on to become Chief Operating/Chief Financial Officer of Gomez Associates/Mariette Himes Gomez, Inc. and then Thad Hayes, Inc. She also worked in product management with internationally-recognized licensed brands at L’Oreal and Revlon. Jamie has a Masters in Business Administration in Marketing and International Business from New York University Stern School of Business.
WHAT’S THE ACTUAL EXPERIENCE @ THE NY BRAND LAB?
The business of branding and generating revenue is a complex one. It’s not only about managing perceptions and expectations. It’s about going deeper and creating meaningful and powerful connections with your audience. That’s why I keep numbers at The NY Brand Lab small. (Only open to 15-18 people max.)
I know what happens when a small group of smart people put elbows on the same table and get to work. It’s a highly-energized dynamic and only works with motivated, smart and mindful individuals.
What’s more, you and your business brand and money issue get a lot of attention and focus. You’ll come out of the Lab experience with your ‘brand’s point of pain’ addressed to the fullest, and you’ll be ready to jump start your business in a totally new and energized way.
OK. WHAT ARE THE BENEFITS?
You create a stronger emotional connection with your clients. You boost your bottom line. You understand that invisible link between your brand and your financial success. You can raise your visibility and credibility factors. You stop your brand from leaking profits. You understand how to connect with your audience in totally different way. You’re better at managing your audience’s perceptions of your business. You now have a better grasp on your business brand’s emotional IQ and financial IQ. Critical to moving forward in this economy.
WHY NOW?
Following the successful Brand Reinvention Summit last year, and two NY Brand Labs earlier this year, I was hearing that many of you wanted to continue the Brand Dialog — but this time — face-to-face around the issues of money.
This tough economy demands a different thinking about your business. And, that’s one of the best things about The NY Brand Lab. We get to work together. We put elbows on the table and roll up our sleeves and make things happen. I’m delighted to have Chief Profit Maker Jamie Johnson co-hosting this Lab session. I know she’s going to be hugely inspiring and revealing about all things around money and business.
HERE’S HOW THE NY BRAND LAB WORKS
* We meet at The NY Brand Lab at 8:30am — 12:30 on Tuesday, June 29th
* Everyone around the table gets the chance to talk about their brand’s particular ‘money point-of-pain.’
* You get one-on-one feedback from a global Branding Expert and a Profit Maker as they address the critical issues around your brand and it’s money-making capability
* You get insights and actionable ideas about how to kick start your brand so it’s working in your favor, and close that ‘money gap’
* You get to refresh and revitalize the way you think and talk about your brand and your financial success
* You get to ‘test’ new ideas and concepts with the group
* You get to feel more empowered and confident that your business brand is doing what it’s meant to be doing. Leaking profits is not an option
* Just like a Master Class, you’re in a unique environment where you’re getting individual instruction, insights and ideas.
* You’re part of am intensive, personal, upfront and results-driven experience. (Nothing quite like it.)
WHERE DO WE MEET UP ON JUNE 29?
* Here’s the address: 55 Washington Street, Suite 400, DUMBO, Brooklyn New York 11201, right in the shadow of the Brooklyn Bridge
* Quick and easy access by subway A/C/1/2/ and F. (More detailed directions to come later)
* This is the site of The NY Brand (only two blocks from the Brooklyn waterfront) and it’s part of a larger 15,000 sq.ft. 2D-3D design/sculpture loft studio.
HERE’S WHAT YOU GET
* A four-hour roll-up-your-sleeves morning session with two New York-based experts in business branding and profit making
* A 15-minute complimentary one-on-one telephone call with each expert before the 6/29 session to make sure we get to the bottom of your brand’s ‘pain’ — and fix it. As soon as you sign up, I’ll send you schedule options re booking the call.
* The opportunity to meet other like-minded entrepreneurial business thinkers, and get tremendous support for your ideas. Whether you are coming up with a new product or service, or re-inventing your current business model, The NY Brand Lab acts like a mini focus group. Instant feedback. Instant support and exchange of ideas.
WHAT HAPPENS AFTER I SIGN UP?
Within 48 hours, we’ll email you The NY Brand Lab’s ‘The Money’s in the Brand’ Prep Document. You’ll need to answer the questions and email back to us before the Brand Lab starts. Be as honest as possible because your answers and comments are going to be key to us getting our head around your particular brand/money issues. All answers are totally confidential, needless to say. PS Clarity and honesty are big on my list.
We’ll also be sending out an email with some possible times to set up two individual private telephone sessions — 15 minutes each — with both Jamie and myself.
If you need to boost your brand and your bottom line now, here’s the link where you can sign up:
http://zingyourbrand.com/moneys-in-the-brand
Am I going to see you at The NY Brand Lab table on June 29th?
