NY Brand Lab Radio: Celebrating Two Months On Air – Today!

I’ve always loved tapping into what really gives a brand that special spark!

And, why does one brand nail it while others fail? Well, two months ago today, on March 10, 2010, I launched NY BRAND LAB RADIO to address that very question.

So every week since, at exactly 10am Eastern, I’ve had the pleasure (and honor) to be talking to many fascinating people who are doing remarkable things in their worlds. I pose questions about what they do, why they do it and what they suggest, and – for their wisdom and words and friendship – I thank them all!

So hurrah, today, I’m celebrating two months of NY Brand Lab Radio, and in my first episode, my guest was Megan Kent who was talking about her soon-to-be-published book, Brand Synchronicity. Megan knows how to get your brand in alignment with the natural wiring of the brain so if you want to find out how to create intuitively satisfying customer experiences for your brand, you can download the radio show from my site.

Of course, I’ve blogged and tweeted about the earlier speakers so here, I’m just going to share with you some of my most recent guests on NY Brand Lab Radio. Take a look, then go download the episodes. Heaps of learning, tips, insights, stories and diverse ways to think differently about your business.

Full Disclosure: On March 24, Ivan Schwartz was my guest on the show. As a design thinker, artist and innovator steering his 3D design studio in the world of sculptural storytelling, he talked about what it’s like being a design thinker in the business world. The only omission I made in this interview? I forgot to mention Ivan is also my husband. How amazing it that? Here I am, a branding and communication consultant who insists on transparency, and I discovered, to my amazement, that I am a little shy! Hey, it happens.

Enjoy the shows, here’s a quick overview. And the link for all downloads: http://ZingYourBrand.com/radio

Ann Sachs knows a lot about Theatrical Intelligence™– a process she developed that uses theater concepts to bring creativity into the workplace. Find out which role you play in your biz. (Ann suggested my roles might be actor, producer and director!) Her mantra? “if you can dream it, you can do it.”

Elaine Pofeldt, a highly-published freelance writer, editor and online editorial consultant, was responsible for building FSB.com to 2-to 5-million page views a month. Great trend spotting and smart ideas here for entrepreneurs. You’ll find her blog terrific for entrepreneurs, so go check it out: http://www.theatlantic.com/sponsored/hp

David Johnson is a highly-acclaimed business analyst, Wall Street veteran and a fixture on local and national media for 30 years and allowed me to coax out some of his best-kept secrets about leadership. You can hear David on his radio show, David Johnson CEO SPOTLIGHT on KRDL Radio www.krld.com/pages/7296.php

Mignon Espy, a leading entertainment executive at the forefront of her industry, she now heads up her own entertainment brand marketing business. It’s no wonder she’s passionate about brands after working with Stevie Wonder, LL Cool J, Bon Jovi, Jay-Z, Lionel Ritchie, Ludacris, Mariah Carey, and many more. Want some gutsy insights? Listen to Mignon.

Brian Collins is Chairman and Chief Creative Officer of COLLINS:, a design & innovation firm dedicated to inventing brand experiences and communications that shape companies and people for the better. Collins sees brands as the ideal platform for leading the way. He’s a winner.

Ivan Schwartz is a design thinker, artist, sculptor, innovator, visual storyteller, a true New Yorker (and happens to be my husband!) As founder and Creative Director of StudioEIS, which is at the forefront of sculptural storytelling, he talked about being a design thinker in the business world.