NY Brand Lab Radio | My Interview with Megan Kent
It’s 73º and sunny here in Brooklyn New York and no better time that the present to tell you about the great radio interview I had with Megan Kent on NY Brand Lab Radio recently! You can hear the interview right now if you go to http://blogtalkradio.com/ny-brand-lab-radio.
FYI Next week, I will have my new RADIO link up on my web page with all the archived shows on http://zingyourbrand.com
Here’s an overview of my interview with Megan Kent:
Megan Kent, founder of www.BrandSynchronicity.com is a highly esteemed branding expert in the American advertising arena and author of her soon-to-be-published book, Brand Synchronicity. I loved having Megan on the show as my first guest, no less, talking about this revolutionary new marketing method for connecting with consumers in the 21C. In a nutshell, Megan says that there are seven essential steps to speaking the language of the brain.
If you can master these seven in-sync principles, and actually talk in a way that the brain LONGS FOR, then you’re on your way. Or as Megan puts it, “Create brands a brain can love.” Sounds easy, right?! Megan goes on to say, “Imagine creating an intuitively desirable brand without spending a dime on advertising? All you have to do is learn to talk to your audience the way their brains long to listen. It’s all about connecting before you’ve even said a word.”
Megan’s seven in-sync principles are:
1) Authenticity
2) Congruence
3) Story
4) Visual Messaging
5) Senses
6) Behaviors
7) Repetition
Listen to Megan talk on NY Brand Lab Radio and you’ll be able to hear Megan go through each principle and describe in detail – just how the brain works, what it longs for (and craves for) and how to make the art of neuroscience work for you, in your marketing efforts. Here’s that link again: http://blogtalkradio.com/ny-brand-lab-radio. Enjoy!
Van
May 17th, 2010 at 10:36 am
Thanks! And keep me posted what else might interest you in this crazy world of branding ok?!
Van
May 17th, 2010 at 10:35 am
Thanks for suggesting adding videos to the site. I know it’s important! I know it would keep readers more engaged, intrigued, entertained, the lot! you are absolutely right. And of course, I happen to be a visual learner as well so I am going to see how fast I can get a video or videos up on the site. Thanks for pointing it out, appreciate it Angelo
Van
May 17th, 2010 at 10:34 am
Fab, thanks! look fwd to seeing you back here then, right!
Wava Scarcia
May 14th, 2010 at 5:41 am
Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…
Angelo Koslow
May 13th, 2010 at 3:17 am
Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner,I found that to be more helpful well let me know how it turns out!
Lourdes Brzezicki
May 13th, 2010 at 2:54 am
Finally a smart blogger…I love how you’re thinking and writing!
Belle Elizarraras
May 6th, 2010 at 12:31 pm
Affiliate marketing is tough business; no wonder countless affiliates struggle to make mere pennies. This is a great post with excellent tips for newbie as well as established affiliates.
Van
April 29th, 2010 at 2:06 pm
Hey thanks Vinnie!
Tamiko Gibbins
April 28th, 2010 at 4:23 am
Hey, that’s a great list of tips. Picked up a tip or two from it…thanx.
Vinnie Vintimilla
April 21st, 2010 at 8:45 am
Great info for newcomers to decide which affiliate offers to promote to make maximum profits. I always learn a lot from your posts. Thanks.