How irresistible is your brand?

It’s Tuesday and guess what? The best news so far is that The NY Brand Lab kicked off 10 days after we moved back to DUMBO/Brooklyn, it’s now in full swing and guess what Monday’s topic was all about? What’s your Irresistibility Factor? Critical stuff in today’s lousy economy. So we put elbows on The NY Brand Lab table and got to work on every aspect around the issue of irresistibility. What it means, why it’s so important and, of course, how do you get more of it – and get your hands on it (sooner than later)!

More good news: My new website is now live. FYI I keep encouraging my clients to have more fun with their brand so guess what? I decided to do the same. Check it out and let me know what you think.

http://zingyourbrand.com

What’s more, on Monday’s NY Brand Lab, I invited the fabulous copywriter Laura Belgray to join us for lunch and talk about how to write ‘non-sucky copy’ for your biz brand. If you want to tap into her particular wit, brilliance and smarts, go to her site, www.talkingshrimp.com and you can pick up her free copy of non-sucky writing tips.

OK. Moving right along. Here we go with Clue 6º from the ‘The Things I Can Spot in a Brand In a Flash’ Series. Remember, it tells me whether your brand is working in your favor. (You know, shooting you in the foot or naot.) 

CLUE NO 6º

Not clear whether the Brand Guardian (ie. You) is setting a higher standard. Then living by it.

What used to be an afterthought in business practice, operating within the parameters of social responsibility, is now coming of age. Thank goodness. This is essential thinking for entrepreneurs and future biz leaders.

A good example. At last year’s Harvard Business School graduation, more than half of the students volunteered to take a new student-authored MBA Oath. It promises that Harvard MBAs will act responsibly, ethically and refrain from advancing their own narrow ambitions. In other words, they are taking a stand that greed is not good! Take a look: http://MBAoath.org
What can you do? Ok. Ask yourself what you can do in your organization. How can you send a powerful message about the impact your business brand is having – and will continue to have in the future?

Another example. A global agency’s home page is striking for its message and intention. You click on its home page, and you see a totally black screen with only one line of type. It’s white type that punches out of the black background. Good dramatic effect. The line says:

What matters to you?

I love it for its direct approach. It has allure, it’s got my attention and it’s asking what is meaningful to me. What do I care about? What matterst to me? Sadly (for me) the menu of options just ends up being the standard list of links. But no matter. I like the message. It’s a good starting point.

Here’s that link: http://draftfcb.com

A BRANDING GENIUS MUST: THE NY BRAND LAB!
if you don’t know about The NY Brand Lab yet, you need to check it out. Like, right now. There’s no better way to find inspiration, strike creative gold, and become a branding powerhouse in your own right.

If you are interested in signing up for The NY Brand Lab in April, send me an email. I’m announcing dates for the 12-3pm Monday time slot as well as an evening time slot, 6-9pm and this one seems to be getting a lot of traction. So get in touch and at least, get your name of the list so I can keep a spot at the table for you. Here’s that link: http://zingyourbrand.com/nybrandlab

In the meantime, I dare you to keep thinking about this one: What’s your irresistibility factor? Is your brand impossible to resist? Is your brand turning heads? Does your brand have that charisma, appeal –– (sigh) allure!?!

What’s the prognosis here? OK. OK. Here’s to your unforgettable allure….