What your business really needs. A good, decent brand.
It’s Van here, checking in from New York finally! Ah, the move back to Brooklyn was a huge and exhausting one but I’m happy to report I’m almost finished unpacking, and over the moon to be working in such a fabulous loft space. What’s more, it’s where The NY Brand Lab is taking place next Monday at 12noon sharp. There are only a few seats left at the table, so if you want a spot at The NY Brand Lab, you better move fast!
http://zingyourbrand.com/nybrandlab
But before you sign up, give me a call and I can help you make sure this is the right fit for you. The NY Brand Lab is not for everyone. So give me a call and let’s take it from there.
So let’s get right down to it. What does every successful business need to succeed in a lousy economy? A decent brand. OK. A brilliant brand would be better but let’s start with a good, decent brand. Your business
needs a good decent brand that has that unmistakable spark you can spot a mile off – that unique kind of personality that attracts attention AND customers AND it makes you a lot of money.
A good decent brand also is: –
* Unforgettable.
* Compelling.
* Consistent.
* True to what you deliver.
* True to who you are.
* Fun. Yup, you heard me, fun. That’s key!
WHAT EVERY GOOD BRANDS WANTS: It’s important to uncover your brand’s strengths
and weaknesses. Every brand has both, of course. But if you can do that, then you can pull alll the great stuff to the foreground and scrap the stuff that doesn’t work. FYI Good brands like showing off, like having all the good stuff up front.
WHY YOU NEED HELP: You know branding is key to growing your biz. You can tell when your brand just isn’t there. You can probably tell when you can’t put your finger on what’s missing, what’s “off,” and how to correct it. Or, what your brand should be in the first place. It needs to communicate
who you are in a flash. That can be a tricky thing to figure out and pull off. FYI All good brands love communicating fast and easy.
MY TRACK RECORD: Would you believe I showed my branding genius back at age seven? My sister and I formed the “Five Leaf Clover Club” when we were living in Maracaibo, Venezuela and I came up with the name and designed the logo, signs, everything. OK, maybe that’s not such hot resume
material but you get the idea.
As soon as you understand that every successful business has invested in creating a good decent (brilliant) brand, then you’re a step ahead of everybody else in your industry. If you’re looking to create a stronger brand, and invest a bit of time and energy, then The NY Brand Lab starts next Monday in DUMBO, Brooklyn, NY,
http://zingyourbrand.com/nybrandlab
FYI Before you sign up, give me a call and I can help you make sure this is the right fit for you. The NY Brand Lab is not for everyone. So give me a call and let’s take it from there! PS Good news! in about 48 hours, I am launching my new website with lots of good decent stuff. Watch this space:)
