Having enough fun with your brand?
It’s Friday afternoon, it just snowed buckets, the world is slowing down so I put on my Master of Serious Play hat (speaking figuratively, of course) because I want some fun, and I feel like putting
a smile on your face this afternoon.
We have to start, though, with the Noº 4 Outrageously Obvious Clue
Clue Noº 4
You’re not having enough fun with your brand.
I can always tell when you (CEO/Brand Guardian), ain’t having any fun with your brand. If you’re suffering from a lack of excitement when it comes to playing around with your brand, we gotta fix that right now.
A few ideas. Loosen up, relax and act out. (It’s Friday.) Pretend what kind of voice your brand might have. Does it have an accent? (We’re having fun here, remember?) Does your brand speak in a booming voice or a seductive one? Does your brand like to greet clients with a firm handshake or a bear hug? How willing are you to make your clients smile – no, laugh, outloud?!
OK. Here is a great example of a global brand that loves having fun, particularly with what they do best. It’s the design firm Pentagram (offices in London, New York, SF, Austin and Berlin.) An impressive 2D-3D design group and I’m one of their raving fans.
Pentagram is having a ball. They’ve created this microsite where you can find out what kind of personality type you are. They say your personality can be defined by typography! So go to their link, and think of your Brand Personality while you’re at it. (My personality type? Cooper Black Gothic.)
REMEMBER: You need this password: Character. There’s only four simple personality questions
and make sure you keep the sound on!
Another good example of a company having fun? Zing Your Brand. You know I love what I do. And, what I do best is work with whip-smart, agile and nimble thinkers, willing to do whatever it takes to inject that creative knock-your-sock-off energy in their their brand. Be provocative and shake things up a little. Got that?
But guess what? As much fun as I have, I always want more. (Is that the Capricorn in me, Gay?!)
FYI I have a brilliant astrologist-friend and she corrects me every time I throw away a line like that.) Back to my wanting more fun.So I started playing around with my brand, had heaps of fun and here’s what came out of it: –
If your brand don’t sell a thing, it ain’t got Zing!
Whoopee! After all, that’s what brands like doing. Brands were born to KACHING! Brands love attracting attention, turning heads, bringing in clients and knocking the socks off the competition.
It’s what brands do. It’s fun, and it’s that simple.
FYI I’ve been so busy teaching people how to fall in love with their brand that I forget to remind them
that the most successful CEOs are constantly working and playing with their brand, having fun, tinkering here and there, for one reason. They know how to transform their brands into energizing, lead generating machines, so to speak.
Because it’s what brands do. So go find out what personality type you are, and here’s to having
more fun with your brand than ever before. PS You got a problem withyour relationship with your brand? Call me.
Remember, The NY Brand Lab kicks off January 25 and I’m over the moon to see who is signing up. We’re all going to be putting on Master of Serious Play hats, get down to some outrageously fabulous brand work, and have a ball.
Find out out more? Register details (so you don’t miss the boat)
http://zingyourbrand.com/nybrandlab
Here’s to having more fun with your brand!
