Does your brand have that special spark?
I’m moving out today. Imagine stacks of packing boxes, bubble wrap and crates, and I’m sitting on the floor
in an empty studio with my Mac laptop.The moving van is actually outside. In fact, here’s a plug for this Brooklyn-based company. I am looking out at a very long chocolate-brown moving truck with bright blue
type on the side. The name? Rabbit Movers.Tagline: truckin like bunnies. And guess what the
number is? 1.888.WABBITS.
So after 20 wonderful months of straddling NY and DC, we’re going to be Brooklyn based again, and of
course, just in time for The NY Brand Lab which starts on Jan 25 at 12noon sharp. You joining me?*
Yes, so this is going to be my last check in from this special Capital City. And it’s going to be quick
because I need to get moving. And in case you’re not up to speed with the new outrageous
and recently updated Zing Glossary, I want to share it with you now. Here goes:
v. zing your brand (i) What I do. I can tell in an instant what your brand is missing, and how to bring it to life.
n. zing (i) That unmistakable spark that makes a person or biz stand out. With it, your brand is unique.Unforgettable. Persuasive. Without it? Dead brand walking.
n. zing master (i) a total pro at turning heads and attracting business. (ii) What you’ll become if you work with me.
One more thing. This is the fifth clue in the series, ‘The Things I Can Spot in a Brand In
a Flash.’ It’s also a shameless plug for The NY Brand Lab.*
Clue Noº 5
Your brand ain’t got that special spark.
It’s not hard to spot a BLAH brand. You can pick ‘em a mile away. Important Note: When your
brand has that unmistakable special spark, you’re in the money. Without it, you’re toast. Help is here. I’m a master brand provocateur and I coax out the spirit and power and sass in
your brand. I spot the cracks and fix them.
Yes, it’s true. The NY Brand Lab is filling up, it kicks off January 25 at 12noon sharp.
So if you’re in business and craving that special Zing (= Ka-Ching) for your brand, join me.
Check out this link before you miss the boat.
http://zingyourbrand.com/nybrandlab
Happy Zinging!
