Want to sit at The Master Brand Lab table in Jan?!

There’s always a better way to do things. That depends, of course, on one thing. You have to be curious, willing and have the desire to step up to the plate and find a new answer, so to speak!

If you’re looking to find a better way to create a stronger emotional connection with your clients, then it’s time to look at what you’re really doing with your business brand. (Emphasis on the word ‘brand.’) After all, your brand holds all the secrets to the success of your business so paying attention to your brand communication is going to be one of the most powerful ways to boost your bottom line in 2010. Who doesn’t want that, right?!

OK. WHERE DO YOU START? You sign up for The Master Brand Lab series of lunches I am hosting early next year. It’s a work-in-progress private environment where we’re going to get to the bottom of what’s not working with your business, where the point of pain is when it comes to your biz brand, and then work on creating a very big solution that reflects who you are and what you do. The benefits? Your visibility, credibility and brand positioning in your industry gets a big spike for 2010.

WHAT’S THE MASTER BRAND LAB? Just like a Master Class, The Master Brand Lab is a place where a group of forward-thinking entrepreneurs and CEOs, like you, are going to get individual instruction, insights and ideas when it comes to creating, developing, refining and revitalizing the ZING in your brand. It’s that simple. Instead of a classroom format, the Master Brand Lab is going to be FUN because creating a brand with ZING requires a big dose of FUN, without a doubt.

I’m excited! I’m hosting the Monday lunches in my New York design studio where – as many of us that can fit around a 10 ft long trestle, say 10-12 people – are going to put elbows on the table and get to work on revitalizing your brands. It’s going to be intensive, personal, upfront and results driven. Guaranteed.

BY WAY OF BACKGROUND. For some of you who have never worked with me, I am a creative brand analyst and ‘interpreter of clues’ in business brands, and passionate about working with smart, ambitious and eclectic entrepreneurs and CEOs who know they’re not actually ‘showing up’ in their biz or standing out in today’s market. (Know the feeling?) I’m better known as the Brand Maverick, Brand Therapist, Creative Storyteller and/or Brand Agent/Provocatuer so this is not your run-of-the-mill Master Brand Lab! Think you get the idea, yes?

What’s more, most of my entrepreneur and corporate CEO clients are longing to bring a bigger, bolder and more provocative edge to their business brand so I help them create an idiosyncratic platform from which they truly ‘show up’ in their brands and their business thrives, in any economy. It’s important stuff.

WHY NOW? Right after October’s Brand Reinvention Summit (BlahtoZingSummit.com), I started an intensive Group Coaching Program for three weeks which just finished (amaZING experience) and I was hearing that many of you wanted to continue the Brand Dialog – but this time, up front and personal. That’s how the lunch idea came about.

HERE’S HOW IT WORKS. For four Mondays, we get together over lunch (and then linger some more) and everybody gets the chance to talk about their brand’s particular point of pain.
• You get one-on-one feedback from me re how to tap right into that exquisite, irresistible ‘zing’ at your entrepreneurial core.

• You get insights about how to empower your brand, create the right impression right from the start.

• You get to revitalize your brand so it reflects YOU 100%.

• You get to feel more confident than ever before that your brand is doing what it’s meant to be doing. No more brands misbehaving or acting out.

BONUS. You get four 15-minute private consultations with me on the phone in that month (or, if you prefer, talk one-on-one with me on the phone for 60 minutes.) Plus, you get to meet other like-minded fabulous individuals and network like crazy.

WHERE DO WE MEET IN NEW YORK? This is the fun part. We meet on Mondays for four weeks from 12noon–3pm in Dumbo, Brooklyn, that’s right in the shadow of the Brooklyn Bridge near the BRKLYN waterfront. (Quick and easy access by subways, cabs, boats and water taxi!) It’s where I have my brand studio and it’s part a 15,000 sq. ft. 3D design and sculpture loft space that is run by two artists/partners. I’lll give you a quick tour of the working studio where you will see some amazing bronze figures and objects made for some of the most prominent museums and corporations in the world. It’s a remarkable (and eye- popping) place, for sure.

THERE’S ONLY ONE CATCH. I am going to hold you accountable. You bet. You are going to team up with another person at The Master Brand Lab table. And every day, the two of you will talk, even for a few minutes. That means you have to check in with each other, see where you are with moving forward and getting a little support along the way. Get the idea?

WHAT’S THE BOTTOM LINE? The kind of brand insights, intelligence, intuitive feedback and input you’ll get is worth more than you can imagine. Why? You’re going to experience a brand transformation. (Many of you know the kind of fees I charge so you can work out what it’s really worth!.) For Jan/Feb’s 2010 Master Brand Lab, I’m charging only $497.

Sound good? The first Monday Master Brand Lab happens on January 25, 2010. Stay tuned for more details. I am putting up a page in the next few days where you can sign up. After the MBL Jan/Feb 10, you’ll never think Mondays are BLahDays again! Until later,
Van