I was compelled to build my brand King Duce based on “respect”, “inspiration”, and obviously a solid bottom line sales plan. Now more than ever, I feel that people want something they can believe in deeply. King Duce is about Music. Lifestyle. Apparel.

By way of background: King Duce takes its name in honor of Rockwell’s best friend and early supporter, Kevin “Duce” Kimble, who was tragically gunned down in 2006. Devastated and driven by the loss, Rockwell established King Duce Records in 2007 and signed a record deal with famous Oakland rapper, Keak da Sneak.

He also assembled a crew of promising young rap artists, including Lace Leno and G Will. Rockwell continued to branch out in the music world by recruiting additional established and emerging artists in rap, rock, and reggae. The roster even expanded to include New York Hip Hop legend Malik “Phife Dawg” Taylor of the platinum selling group, “A Tribe Called Quest”.

As the King Duce roster gained local followers, Rockwell saw a need to grow the King Duce brand beyond music, and introduced a premium hat and apparel line. As his vision grew, he launched a lifestyle category with international fashion models including Nataniele Ribeiro, and famous visual artists Andy Howell, Chor Boogie, and Jim Mahfood.

Summer 2009, King Duce introduced sponsorship of pro athletes in Skate, Motocross, Snowboarding, BMX, Wakeboarding and MMA including Travis Kennedy, David Peraza, and Bad Brad McDonald.

King Duce is made up of people from around the world who share a passion for music, an independent attitude and way of life…

The King Duce team honors the memories of our family and friends by living every day like it might be the last – Fearless, Grateful, and Free!

Duce Up!!

Earlier this year I found myself asking Why? Why had my business and later my job fallen in the economic collapse? Why was I not reaching my potential? After much soul searching it became clear that what I was doing did not provide the right VALUE and how I was doing it lacked LEVERAGE.

As I looked for ways to rectify the situation I found an online business system and training platform that spoke to the issues I needed to resolve. As it turns out you are never alone in your struggles. I am now striving for continuous improvement and building a brand that aims to help others correct their course/situation by taking “leverage to main-street”. The leverage I speak of comes from several aspects of operation within my business. We share as a community lucrative marketing methods, financial education, mindset & leadership support, and apply everything with a system using the internet.

The real vision on branding that I was able to contrive my niche/brand stems from the founders of Carbon Copy Pro & Wealth Masters International. This is where I found a group of entrepreneurs giving value to the world with leverage.

As your article describes…the world is realizing that we strayed from what is important, abiding by the oath “…act responsibly, ethically and refrain from advancing their “own narrow ambitions” at the expense of others.”

I will share this article with my team and those that share this same understanding throughout my social media network.

I appreciate the invite to share with you.